BOK on Ads (and Climate)
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Agentic Advertising is for Allocation
“OpenRTB is a protocol for day trading; AdCP is a protocol for investing” - Benjamin Masse
Jan 11
•
Brian O'Kelley
10
9
1
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The end of taxonomy
Mar 17, 2025
•
Brian O'Kelley
30
10
1
Vibe Targeting
Jun 10, 2025
•
Brian O'Kelley
12
5
The Universal Ads API
Oct 15, 2025
•
Brian O'Kelley
13
2
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The AI LUMAscape needs more commerce, more orchestration, and more white space
How will AI transform the advertising landscape? What are the big questions we need to answer? We're gonna need bigger boxes...
Nov 20, 2025
•
Brian O'Kelley
7
2
1
16:12
AdCP Basics: Creating a trusted advertising supply chain using adagents.json
How do I advertise on this property? How do I know that I'm actually buying what I think I'm buying?
Oct 27, 2025
•
Brian O'Kelley
6
9
The Universal Ads API
Introducing AdCP: an open standard for agentic advertising
Oct 15, 2025
•
Brian O'Kelley
13
2
Vibe Targeting
Could AI replace targeting entirely? Brian O'Kelley explores the idea of "vibe targeting" where a prompt is all you need to set up a campaign, tracing…
Jun 10, 2025
•
Brian O'Kelley
12
5
Chapter 4: Eureka
The dawn of programmatic
Apr 4, 2025
•
Brian O'Kelley
20
2
Chapter 3: Selling the Secret Sauce
The big idea and the big trip
Apr 3, 2025
•
Brian O'Kelley
14
3
Chapter 2: Mike's Brain
Real-time predictions and a failed product
Apr 2, 2025
•
Brian O'Kelley
20
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BOK on Ads (and Climate)
Investigating the systemic decarbonization of digital advertising and other complex global supply chains
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