Microsoft

Download Case Study

When Microsoft wanted to engage employees’ children staying at home during the COVID-19 lockdowns, they partnered with The Bogues Group to create a virtual STEM learning experience. The goal: inspire youth, maintain employee morale, and foster connection during a challenging time.

The Challenge

  • Microsoft needed to pivot quickly in response to event cancellations caused by COVID-19, especially for employees who were working remotely.
  • They aimed to provide something meaningful for employees’ children — both educational and entertaining.
  • They needed a strong keynote speaker who could engage a young audience, under tight time constraints (less than 10 days).

The Bogues Group Approach

  • Bogues Group conceptualized and delivered a virtual program named YouthSpark AI: Home Edition, designed to introduce youth and young adults to STEM concepts in fun, interactive ways.
  • They secured NBA guard Seth Curry as the keynote speaker on short notice.
  • They incorporated interactive elements: video gaming tutorials, a live Q&A with the speaker, and other activations to keep participation high and engaging.

Results

  • The event was a half-day virtual brand activation with over 115 participants.
  • Feedback was overwhelmingly positive: post-event surveys showed 95% satisfaction. Attendees noted feeling more connected to Microsoft, especially parents who appreciated how the program considered their needs.
  • The gamification and engagement tactics helped maintain attention throughout and created a fun, collaborative atmosphere.

The YouthSpark AI: Home Edition event showcased how creativity and agility can drive impact even in uncertain times. Partnering with Microsoft, The Bogues Group transformed the challenge of remote engagement into an inspiring virtual STEM experience that connected employees’ families through learning and fun. With NBA guard Seth Curry as the keynote speaker and interactive gaming elements woven throughout, the program captivated over 115 participants and achieved a 95% satisfaction rate. More than an event, it became a meaningful bridge between innovation, family connection, and corporate culture—proving that purpose-driven engagement can thrive, even virtually.

Related Case Studies