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Breadcetera is a neighbourhood marketplace built 
to nourish the curious. From fresh pantry staples to exotic provisions, Breadcetera keeps local cabinets stocked with the best of what they need + things they never knew existed.

Breadcetera is a neighbourhood marketplace built 
to nourish the curious. From fresh pantry staples to exotic provisions, Breadcetera keeps local cabinets stocked with the best of what they need + things they never knew existed.

The Blurr

Blurr was tasked to transform an empty storefront into an upscale marketplace for rapidly expanding hospitality company, Wine Bay Group. Known for their restaurants, how might the group expand their relationship with patrons beyond special occasions to become a part of their everyday lives? What does a community of sophisticated foodies need that they don’t already have?

Services

Market Research
Naming
Verbal Identity
Visual Identity
Art Direction
UX/UI Website Design
Social Media
Signage

THE CLARITY

More than a marketplace, Breadcetera is a love letter to the art of gathering. Whether grabbing a coffee, planning a picnic, or preparing a dinner party, stepping inside offers sustenance with a story—delivered fresh, daily. With curated shelves and restaurant-perfected hospitality, the brand triples down on the groups undeniable bread and butter: fostering genuine connection through a shared love of food.

Breadcetera: Break Bread, Make Friends

The Bureau

Creative Director

Jessica Dimcevski

Naming:

Patrick Yovanov

Art Director

Andy Webb

Designer

Andy Webb
Alex Darkovski
Marc Lyons

Copywriting

Patrick Yovanov

Animation

Zane Flynn

Interior Design

Mitchell & Eades

Photographer

Michael Pham

Account Director

Jess Chote

YOUR FUTURE IS OUR BUSINESS

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