Fashion

Ivanka Trump Store to Open Thursday in New Era for Brand

  • Move is her second attempt to establish physical U.S. presence
  • Nordstrom discontinued the brand’s products earlier this year

Ivanka Trump: The Quiet Power Behind the President

Ivanka Trump’s brand is about to open a store in the lobby of Trump Tower in New York, marking her second foray into brick-and-mortar commerce in the U.S.

The location on Manhattan’s Fifth Avenue will open on Thursday -- just in time for the last rush of holiday shoppers, according to a person familiar with the plans. The space is small, but it receives a steady stream of tourists who throng to the site for selfies.