TL;DR:<\/strong><\/p>\n\n\n\n NitroPack<\/a><\/strong> is our top pick for the best image compression tool for website owners. <\/p>\n\n\n It\u2019s actually a cloud-based, all-in-one performance optimization toolkit that comes with everything you need to speed up your site, including a complete image optimization stack.<\/p>\n\n\n\n All you have to do is sign up and connect it to your CMS via connector plugins, and it\u2019ll automatically deploy a bunch of useful image optimizations to boost your site speed.<\/p>\n\n\n\n That includes Adaptive Image Sizing, which preemptively rescales your images by changing the dimensions to match the containers they\u2019re displayed in across all screen sizes.<\/p>\n\n\n\n It also includes Lazy Loading, which defers loading of non-critical resources. This means that when visitors first open up your website pages, only the images above the fold are loaded, while images further down the page are only loaded as the user scrolls down and they appear on the screen.<\/p>\n\n\n\n And of course, it also includes both lossy and lossless compression to reduce image file sizes.<\/p>\n\n\n\n It\u2019s not just images that NitroPack optimizes either. It also applies tons of other performance-enhancing optimizations to your site, such as advanced caching, CDN deployment, and CSS, HTML, and JS minification.<\/p>\n\n\n\n Taken together, these optimizations should significantly reduce your page loading times and boost your website\u2019s Core Web Vitals, which should help you to rank and improve the customer experience.<\/p>\n\n\n\n Free plan available. Paid plans starts at $8\/month, with 2 months free if billed annually.<\/p>\n\n\n\n Read our NitroPack review<\/a>.<\/p>\n\n\n\n TinyPNG<\/a><\/strong> is the best tool for compressing images on the fly. It\u2019s ideal for users who just want to open up a website and whizz their images through a tool quickly.<\/p>\n\n\n TinyPNG couldn\u2019t be easier to use. All you have to do is open up the site, and drag and drop your WebP, JPEG, or PNG files onto the upload box.<\/p>\n\n\n\n TinyPNG will compress it in a few sessions and serve up a download link that you can click to save the compressed version to your computer.<\/p>\n\n\n\n We tested it out with a bunch of images, and it reduced the file size by at least 60% every time. And what\u2019s more, we couldn\u2019t detect any differences in quality between the compressed and uncompressed versions.<\/p>\n\n\n\n This is likely due to the smart lossy compression method TinyPNG uses. It strips the image of unnecessary metadata and selectively combines similar colors using a technique called quantization, the effects of which are nearly invisible.<\/p>\n\n\n\n Limited free plan. Paid plans start at $39\/year\/user.<\/p>\n\n\n\n ShortPixel<\/strong><\/a> is an advanced image optimizer that offers both a browser-based optimization tool for on-the-fly image compression and<\/em> a WordPress plugin that automatically optimizes all your website images.<\/p>\n\n\n ShortPixel\u2019s browser tool is much more flexible than TinyPNG, if a bit harder to use. There are two ways to use it.<\/p>\n\n\n\n The first way is to just drag and drop up to 50 image files into the online tool. You can compress JPGs, PNGs, and GIFs up to 10 MB in size. <\/p>\n\n\n\n Once you’ve dragged them in, you can choose from three compression levels\u2014Lossy, Glossy, or Lossless\u2014depending on your preferred tradeoff between quality and file size.<\/p>\n\n\n\n The other way to use the online tool is to enter the URL of a website page. ShortPixel will then parse the HTML source of the page to extract and optimize all the images in it, and then serve up the compressed versions for you to download.<\/p>\n\n\n\n But if you want to unlock the full power of ShortPixel, the best thing to do is install the ShortPixel plugin on your WordPress site.<\/p>\n\n\n\n The plugin can automatically adjust the image sizes of all the images you upload to WordPress and compress and optimize them in the background so that they load as quickly as possible. It\u2019s a fully-automated, set-it-and-forget-it image optimization solution.<\/p>\n\n\n\n Plus, it can even convert regular JPG or PNG images to new, ultra-fast-loading WebP and AVIF file formats.<\/p>\n\n\n\n Limited free plan. Paid plans start at $4.99\/month with 2 months free if billed annually.<\/p>\n\n\n\n Imagify<\/a><\/strong> is another powerful image optimization platform. You can use it to compress your images directly in your CMS or through the online app. It supports all the most common image formats including JPG, PNG, GIF, and PDF.<\/p>\n\n\n Imagify lets you set your own level of compression. There are three modes to choose from: Normal, Aggressive, and Ultra. The more aggressive the mode, the more substantial the file size reduction will be. The less aggressive the mode, the higher the quality.<\/p>\n\n\n\n It\u2019ll also show you the before\/after compression statistics in your dashboard, so you can keep track of your gains.<\/p>\n\n\n\n Aside from compression, you can also change your image size, either in the online app or through your CMS. You just specify the dimensions in either pixels or as a percentage value, and Imagify will take care of it.<\/p>\n\n\n\n Right now, WordPress is the only CMS that there’s a plugin for, but Imagify plan to soon expand that out to include Shopify, Magento, Joomla, and PrestaShop. There’s also an API that you can use to integrate Imagify with your business’ apps or development projects.<\/p>\n\n\n\n Free plan available. Paid plans starts at $9.99\/month with 2 months free if billed annually.<\/p>\n\n\n\n Optimole<\/strong><\/a> is a cloud-based, all-in-one image optimization solution for WordPress.<\/p>\n\n\n A lot of image compression plugins for WordPress carry out the compression\/optimization locally on your servers. This drains your website’s processing resources.<\/p>\n\n\n\n Optimole solves this problem.<\/p>\n\n\n\n Its main USP is that it’s fully cloud-based, so it doesn’t just compress\/optimize your images, but also handles the storage and delivery side of things so that it doesn’t put any unnecessary strain on your server.<\/p>\n\n\n\n Images are automatically optimized in real-time and resized to fit the visitor’s browser and viewport. Then, they\u2019re served up via a CDN for the fastest possible loading speeds. It even detects the website visitor’s internet connection quality and downgrades\/upgrades image quality accordingly, which is a really neat feature.<\/p>\n\n\n\n Optimole also deploys Lazy Loading on your site, so that images are only loaded in the website visitor’s browser when they’re on the screen. This reduces initial page weight so that your site loads faster. And you can even set it up to add custom watermarks to your images to stop others from stealing them.<\/p>\n\n\n\n The WordPress plugin is super easy to set up and use, and it’s fully compatible with all page builders.<\/p>\n\n\n\n Limited free plan. Paid plans start at $22.99\/month with 2 months free when billed annually.<\/p>\n\n\n\n WP Compress<\/a><\/strong> is a good choice if you’re looking for an all-in-one WordPress performance plugin. It offers image optimization, plus other performance features like website caching, CSS & JS optimization, CDN delivery, etc.<\/p>\n\n\n One of the coolest things about WP Compress is that it gives you the option to optimize images in real-time, either locally or through the included CDN.<\/p>\n\n\n\n With real-time optimization, your images and scripts will be optimized and resized as visitors click through to your site based on their device, screen resolution, etc. This allows you to slash load times without negatively impacting the user experience.<\/p>\n\n\n\n You can also compress your entire media library in one click as soon as you’ve activated the plugin. And from then on, you can configure it so that images are automatically compressed as you upload them. <\/p>\n\n\n\n The plugin offers different compression modes including lossless, intelligent, and ultra compression. And it can also convert your images to WebP and Retina formats if needed.<\/p>\n\n\n\n Plans start from $9\/month. They offer a 14-day money back guarantee.<\/p>\n\n\n\n Compressnow<\/strong><\/a> is a super simple and easy-to-use free image compression tool that works in your browser.<\/p>\n\n\n All you have to do is open up the Compressnow website and upload the image(s) you want to compress (up to 10 at a time). Then, drag the sliding scale to set your compression level, hit the Compress button, and download the new files one by one or in a ZIP folder.<\/p>\n\n\n\n The cool thing is you get to decide exactly how much you want to reduce the file size by setting the compression percentage. For example, if you want to make it really small, you can set the compression level at 10%. If you just want to reduce it a little, you could set it at 90%. Or anywhere in between.<\/p>\n\n\n\n While this flexibility is really useful, the downside is that percentage-based compression like this often leads to lower-quality image outputs compared to more sophisticated compression methods.<\/p>\n\n\n\n Compressnow supports four file formats: JPG, JPEG, PNG, and GIF.<\/p>\n\n\n\n Compressnow is completely free to use.<\/p>\n\n\n\n Optimizilla<\/strong><\/a> is an online image optimizer that uses an intelligent lossy compression method to shrink your image file sizes down without reducing the quality too much.<\/p>\n\n\n To get started, open up the tool in your browser and upload some images. You can compress up to 20 GIFs, JPEG and PNG images at once, and you’re free to mix and match different formats in the same batch.<\/p>\n\n\n\n Optimizilla’s system will then intelligently analyze your images and compress them to the perfect size to balance quality with file size.<\/p>\n\n\n\n But what’s cool is, it’ll then show you a side-by-side preview of how the compressed image looks compared to the uncompressed version, as well as the new file size. And if you’re not happy with the current level of compression, you can slide the scale to change the compression level, and the preview will update in real time.<\/p>\n\n\n\n When you’re done making your tweaks and have found your perfect compression level, you can download all your compressed images in a neat and tidy ZIP file, or just download each one individually.<\/p>\n\n\n\n And all the image data will be automatically purged after an hour, so you don\u2019t have to worry about privacy\/security.<\/p>\n\n\n\n Optimizilla is free to use.<\/p>\n\n\n\n\n
\n\n\n\n#1 – NitroPack<\/h2>\n\n\n\n
![\"nitropack](\"https:\/\/bloggingwizard.com\/wp-content\/uploads\/nitropack-homepage.png\")
<\/figure><\/div>\n\n\nKey features<\/h3>\n\n\n\n
\n
Pros<\/h3>\n\n\n\n
\n
Cons<\/h3>\n\n\n\n
\n
Pricing<\/h3>\n\n\n\n
\n\n\n\n#2 – TinyPNG<\/h2>\n\n\n\n
![\"tinypng](\"https:\/\/bloggingwizard.com\/wp-content\/uploads\/TinyPNG-Homepage.png\")
<\/figure><\/div>\n\n\nKey features<\/h3>\n\n\n\n
\n
Pros<\/h3>\n\n\n\n
\n
Cons<\/h3>\n\n\n\n
\n
Pricing<\/h3>\n\n\n\n
\n\n\n\n#3 – ShortPixel<\/h2>\n\n\n\n
![\"shortpixel](\"https:\/\/bloggingwizard.com\/wp-content\/uploads\/Shortpixel-Homepage.png\"){kind=tracking}
<\/figure><\/div>\n\n\nKey features<\/h3>\n\n\n\n
\n
Pros<\/h3>\n\n\n\n
\n
Cons<\/h3>\n\n\n\n
\n
Pricing<\/h3>\n\n\n\n
\n\n\n\n#4 – Imagify<\/h2>\n\n\n\n
![\"imagify](\"https:\/\/bloggingwizard.com\/wp-content\/uploads\/Imagify-Homepage.png\")
<\/figure><\/div>\n\n\nKey features<\/h3>\n\n\n\n
\n
Pros<\/h3>\n\n\n\n
\n
Cons<\/h3>\n\n\n\n
\n
Pricing<\/h3>\n\n\n\n
\n\n\n\n#5 – Optimole<\/h2>\n\n\n\n
![\"optimole](\"https:\/\/bloggingwizard.com\/wp-content\/uploads\/Optimole-Homepage.png\")
<\/figure><\/div>\n\n\nKey features<\/h3>\n\n\n\n
\n
Pros<\/h3>\n\n\n\n
\n
Cons<\/h3>\n\n\n\n
\n
Pricing<\/h3>\n\n\n\n
\n\n\n\n#6 – WP Compress <\/h2>\n\n\n\n
![\"wp](\"https:\/\/bloggingwizard.com\/wp-content\/uploads\/WP-Compress-Homepage.png\")
<\/figure><\/div>\n\n\nKey features<\/h3>\n\n\n\n
\n
Pros<\/h3>\n\n\n\n
\n
Cons<\/h3>\n\n\n\n
\n
Pricing<\/h3>\n\n\n\n
\n\n\n\n#7 – Compressnow<\/h2>\n\n\n\n
![\"compressnow](\"https:\/\/bloggingwizard.com\/wp-content\/uploads\/Compressnow-Homepage.png\")
<\/figure><\/div>\n\n\nKey features<\/h3>\n\n\n\n
\n
Pros<\/h3>\n\n\n\n
\n
Cons<\/h3>\n\n\n\n
\n
Pricing<\/h3>\n\n\n\n
\n\n\n\n#8 – Optimizilla<\/h2>\n\n\n\n
![\"optimizilla](\"https:\/\/bloggingwizard.com\/wp-content\/uploads\/Optimizilla-Homepage.png\")
<\/figure><\/div>\n\n\nKey features<\/h3>\n\n\n\n
\n
Pros<\/h3>\n\n\n\n
\n
Cons<\/h3>\n\n\n\n
\n
Pricing<\/h3>\n\n\n\n
\n\n\n\n#9 – JPEG Optimizer<\/h2>\n\n\n\n
![\"jpeg](\"https:\/\/bloggingwizard.com\/wp-content\/uploads\/JPEG-Optimizer-Homepage.png\")
<\/figure><\/div>\n\n\n![\"kraken](\"https:\/\/bloggingwizard.com\/wp-content\/uploads\/Kraken-Homepage.png\")
<\/figure><\/div>\n\n\n