TopClass Blog

Building Member Learning Habits with Behavioral Science

dwillis@advsol.com (Debbie Willis) — Tue, 02 Jun 2026 14:07:18 GMT

Your members are busy professionals who have convinced themselves they don’t have time to learn. But associations with strong education programs have solved this problem. They think about learning as a behavior to build, not just a product to sell. Members who have developed learning habits are logging in every week, pursuing one microcredential after another, and recommending their favorite courses to colleagues. With a little understanding of behavioral science, you can help your members build learning habits.

How To Use Education Data To Secure Board Buy-In for Tech

Darryl Gecelter — Tue, 19 May 2026 13:56:53 GMT

If you work in the nonprofit, educational, or association space, you already know the tension well: your organization desperately needs modernized technology, but your board of directors sees every software proposal as an operational expense rather than a strategic investment. The gap between what your team needs and what the board is willing to fund can feel impossible to bridge.

Building Association Membership Tiers Around Online Learning

dwillis@advsol.com (Debbie Willis) — Thu, 14 May 2026 15:13:54 GMT

For most association members, online learning is not a membership benefit. It’s a separate purchase. They pay dues, browse the course catalog, and pay again. Building education into your membership tiers changes the association experience. Online learning becomes part of the membership package. Each tier provides specific, quantifiable value, which gives prospects and renewing members a clearer picture of what they're getting.

How Associations Use Credentialing Bundles to Grow Revenue

dwillis@advsol.com (Debbie Willis) — Wed, 29 Apr 2026 14:02:37 GMT

Associations forgo non-dues revenue every time a candidate registers for the certification exam but skips the prep course. The problem is usually a buying experience that treats a single connected process as a series of separate transactions. Every gap between purchases gives candidates a chance to lose momentum and disengage.

How to Improve Your Association’s Online Course Completion Rates

dwillis@advsol.com (Debbie Willis) — Thu, 09 Apr 2026 19:07:29 GMT

Most association education staff know this scenario: A member registers for an online course, gets access, and then does nothing. Weeks pass and the course sits untouched. It's not a motivation problem—this member enrolled because they wanted to learn. The real culprit is course design.

How to Build an Association Scholarship Program for Online Learning

dwillis@advsol.com (Debbie Willis) — Tue, 31 Mar 2026 18:51:47 GMT

Young professionals, career-changers, and underrepresented groups often want what your education catalog offers. They just can't afford it yet. An association scholarship program opens your online learning programs to people who are likely to become your most loyal future members and customers, while also strengthening the profession your association exists to support.

TopClass LMS February 2026 Release: New Capabilities Designed for Association Learning Programs

Brian Lindsey — Tue, 10 Mar 2026 15:10:09 GMT

Associations face a unique challenge when delivering education. They must support continuing education credits, certifications, corporate training, and member learning goals, all while managing complex administrative processes.

The February 2026 release of TopClass LMS introduces several enhancements designed to help associations scale their learning programs more efficiently while improving the learner experience.

This release focuses on practical improvements that matter to associations—better program management, smarter course development tools, improved reporting, and stronger branding options.

What AI Can’t Replace in Association Education

dwillis@advsol.com (Debbie Willis) — Tue, 10 Mar 2026 14:24:27 GMT

AI tutors can explain quantum physics, summarize a regulatory update, or walk someone through a technical procedure with infinite patience. As an information source, AI is hard to beat.

10 Best LMS Platforms For Better Learning Outcomes in 2026

blindsey@advsol.com (Brian Lindsey) — Mon, 09 Mar 2026 21:14:14 GMT

Imagine an LMS that your employees, association members, students, or nonprofit beneficiaries actually want to log into—one that feels as intuitive as Netflix and as responsive as their favorite social media app. With today's technology, the days of clunky, gray interfaces are behind us.

How to Update Association Education Content on a Tight Budget

dwillis@advsol.com (Debbie Willis) — Tue, 03 Mar 2026 17:07:14 GMT