Nextdoor Blog

Neighbors Are Taking Flight This Summer — And They're Spending Nearly Twice What Everyone Else Is

#TeamNextdoor — Mon, 08 Jun 2026 14:03:38 GMT

Summer is almost here, and for the people on Nextdoor, it's already well underway in their heads. According to new research from Nextdoor's Customer Insights & Analytics team, 91% of neighbors are planning at least one leisure trip this summer — 14% more likely than the general population. More striking: they're planning to spend $7,400 on average, which is 87% more than the typical American consumer.

The Parent Audience Every Advertiser Is Looking For Is Already on Nextdoor

#TeamNextdoor — Thu, 04 Jun 2026 13:49:46 GMT

Parents are one of the most sought-after audiences in advertising. They control household budgets. They make purchasing decisions across a wider range of categories than nearly any other consumer segment. And they tend to be loyal — once you earn their trust.

How Nextdoor Neighbors Can Make the Most of World Cup 2026

joseph@nextdoor.com (Joseph Porcelli) — Wed, 27 May 2026 14:02:54 GMT

Thirty-nine matches. Sixteen host cities. Millions of visitors arriving in neighborhoods across the United States, Canada, and Mexico this summer. For the communities closest to the action, the 2026 FIFA World Cup isn't just a sporting event — it's a months-long test of how well neighbors stay connected and look out for each other.

What Actually Drives Brand Lift on Nextdoor

#TeamNextdoor — Tue, 26 May 2026 15:00:17 GMT

Nextdoor is where neighbors come together to discover local businesses, share recommendations, and make decisions about the products and services around them. And all of that local engagement isn't just helping communities stay connected but it's also driving measurable results for brands.

Nextdoor's 2026 Most Affordable Neighborhoods Rankings Are Here

#TeamNextdoor — Mon, 18 May 2026 10:15:01 GMT

Summer is the busiest moving season of the year. Families time relocations around the school calendar; buyers and renters who've been waiting out the winter start making decisions. And right now, affordability is shaping those decisions more than almost anything else.

Healthcare Marketers Can Now Measure What Local-at-Scale Advertising Actually Drives

#TeamNextdoor — Tue, 12 May 2026 10:30:00 GMT

For healthcare marketers, local has always been the right instinct. Patients don't choose a provider by scrolling national feeds. They ask neighbors, search by zip code, and make decisions rooted in community trust.

Nextdoor's Weight Loss Data Challenges What Most Advertisers Think They Know

#TeamNextdoor — Mon, 11 May 2026 13:29:06 GMT

Weight loss is one of the most searched, most discussed, and most commercially active health categories in the US. According to the CDC, nearly half of American adults report trying to lose weight in any given year. The market reflects that reality: research firm Marketdata valued the US weight loss and weight management market at nearly $94 billion in 2024, with steady growth projected through the decade ahead, driven by rising demand for both behavioral and pharmaceutical solutions.

Meet the Home Decor Buyers Already Shopping on Nextdoor

#TeamNextdoor — Mon, 04 May 2026 13:48:42 GMT

Most home decor brands spend a lot of time trying to find the right buyer at the right moment. On Nextdoor, that work is mostly done for you.

Small Moments, Big Ripples: Neighbor Stories From Nextdoor

#TeamNextdoor — Tue, 28 Apr 2026 15:06:48 GMT

The thing about neighbor stories on Nextdoor is that they rarely stay small for long. One act of kindness, one vulnerable post, one goofy moment in the feed: they all have a way of echoing across a whole community.

How the Maryland Department of Health Used Click Optimization to Drive Real Results

#TeamNextdoor — Mon, 27 Apr 2026 13:42:58 GMT

Public health campaigns face a unique challenge: the topics that matter most are often the hardest to get people to engage with. Advance directives — the legal documents that let people specify their healthcare wishes in advance — are critically important, but they're not exactly the kind of thing that stops someone mid-scroll.