The Fieldwork Blog

What We’re Hearing from People Living with Autoimmune Disease

Fieldwork — Fri, 08 May 2026 19:31:14 GMT

Real Patient Voices: Living with Autoimmune Disease

If you’re starting research on a medical condition, it often helps to understand how people describe their experience in their own terms.

Why Market Research Associations Matter to the Future of Qualitative Research

Fieldwork — Fri, 23 Jan 2026 16:48:56 GMT

Qualitative research has always been about people. Their stories, experiences, reactions, and decisions. And while tools, technology, and methodologies will continue to evolve, one thing has remained constant. The strength of market research depends on the strength of the community behind it.

Fieldwork’s Approach to AI in Market Research

Fieldwork — Wed, 14 Jan 2026 19:58:36 GMT

AI is now a constant presence in market research. It shows up in client conversations, conference agendas, procurement reviews, and internal planning. At Fieldwork, we believe the right response is not avoidance or acceleration for the sake of innovation. Our stance is grounded in responsible integration, strong privacy protections, and continued human oversight.

The Human Factors Pre-Launch Checklist: Questions That Set Your Study Up for Success

Fieldwork — Thu, 08 Jan 2026 17:37:21 GMT

Before your next human factors study for medical devices begins, ask these 12 questions to ensure clarity, compliance, and confidence.

Why Screener Length Matters More Than Ever: Engagement, Recruitment, and Research Quality

Fieldwork — Mon, 08 Dec 2025 20:26:46 GMT

If attention is the new currency, then in research, screeners are our first transaction.

Keeping Research Human: A Conversation with Aryn Korpalski on the Brave UX Podcast

Fieldwork — Mon, 24 Nov 2025 17:39:15 GMT

In this episode of Brave UX, Aryn Korpalski reminds us that research isn’t just data collection.
It’s people.
It’s connection.
It’s the spark that happens when you create the right environment for someone to share what they really think.

Upholding Excellence: Fieldwork's Commitment to the Global Data Quality Pledge

Fieldwork — Tue, 08 Apr 2025 17:26:09 GMT

Quality – a term that's becoming increasingly significant in research. There’s no denying that the integrity of data can significantly impact results and ultimately decision-making. Fieldwork, a leader in supporting market research across multiple industries, has always been committed to quality. As of 2025, we are proud to announce our commitment to the Global Data Quality Excellence Pledge. This pledge is not just a testament to our dedication but a foundational principle that guides every aspect of our operations.

How Fieldwork Masters the Art of Medical Market Research Recruitment

Fieldwork — Fri, 04 Apr 2025 13:30:00 GMT

Finding the right participants for medical market research is an art. Securing the engagement of medical patients and healthcare professionals, ensuring their trust, and motivating them to actively participate requires a deep understanding and specialized skills. At Fieldwork, we don't just meet these challenges; we excel at them. With decades of dedicated effort in honing our craft, we have established ourselves as experts in medical market research recruitment.

Fieldwork Appoints Nikki Darré as President

Fieldwork — Fri, 07 Mar 2025 19:00:24 GMT

Nikki Darré Takes the Helm at Fieldwork

We are excited to share that Nikki Darré has been named the new President of Fieldwork. Since joining the company in 1993 as a Client Hostess while pursuing her degree at Arizona State University, Nikki has distinguished herself not just as a leader but as a visionary in operations and people management.

Your Research Session: More than Just Another Meeting – It’s a Party!

Fieldwork — Fri, 07 Feb 2025 14:30:00 GMT

When was the last time you attended a party so perfectly planned that everyone couldn’t stop talking about it? The kind where every detail – from the guest list to the atmosphere – felt effortless and memorable. The secret? A stellar host paired with flawless event planning. Running a top-tier research session is no different. With the right preparation, the perfect “guest list,” and seamless execution, your session becomes an event worth remembering.