The BidSwitch Blog

Bidstream bloat: The what, why, and the way out

Rob Taylor — Thu, 05 Feb 2026 16:01:12 GMT

Bidstream bloat is a widely acknowledged challenge in programmatic advertising, and one that is moving up the priority list as the industry increasingly looks to reduce unnecessary complexity and cost in the ecosystem, as well as address pressing sustainability issues. Here we unpack exactly what is meant by the term, how the situation arose, and the steps that the buy and sell side can take to mitigate it.

CTV standards: SSPs can’t afford to ignore app-ads.txt and OpenRTB 2.6

Rob Taylor — Fri, 09 Jan 2026 17:10:09 GMT

CTV advertising is, without doubt, having a moment, its data-driven capabilities expanding the ‘one-to-many’ broadcast option offered by traditional TV so that targeted content can be delivered to multiple audiences. At the same time, a combination of regulatory, technical and industry factors mean CTV lacks the same safeguards as web and mobile, and buyers are understandably cautious. Here, we outline the issues and provide details of two IAB standards designed to address them.

WEBINAR: Mapping the CTV Content Landscape

Rob Taylor — Tue, 16 Dec 2025 14:24:53 GMT

In this edition of our BidSwitch Explained webinar series, we cover CTV content genre to help you enhance your connected TV trading via BidSwitch.

Announcing the Dynamic Content Ledger: A New Economic Model for the Open Web

Admin — Thu, 20 Nov 2025 00:01:00 GMT

Artificial intelligence is transforming how the web is consumed. For over two decades, publishers optimized towards human consumption - the holy metrics being views, clicks, and impressions. Now, an increasing share of their content is being consumed by machines, or AI crawlers, that read, index, and train on the content of the open web.

WEBINAR: Introducing Deal RFP

Ira Sheveleva — Wed, 08 Oct 2025 14:47:46 GMT

With our BidSwitch Explained webinar series, you'll discover essential tips, tricks, and ad tech fundamentals to help you maximize your trading potential.

Let’s make a (programmatic) deal: A script for SSPs

Rob Taylor — Thu, 02 Oct 2025 12:18:48 GMT

Programmatic trading continues to evolve and, as buyers move away from the open exchange in favor of more failsafe options, we look at how this is shaping programmatic deals and the smart practices SSPs can adopt to deliver for buy-side partners and drive their own revenues.

Views from the Middle: The DOOH Future

Cole Newman — Thu, 11 Sep 2025 11:32:56 GMT

Written by Cole Newman, Manager, Strategic Accounts, BidSwitch

What’s new with DOOH? A view of Digital Out-Of-Home in 2025

Rob Taylor — Wed, 06 Aug 2025 16:24:56 GMT

Huge promotional posters installed in prominent places have been a long-standing staple of the advertising world thanks to their attention-grabbing scale and reach. In recent years this enduring format has been given a digital makeover, with Digital out-of-home (DOOH) combining the best of online and offline. Here we look at what DOOH offers advertisers, how DSPs can support them to achieve this, and how the channel is likely to develop from here.

BidSwitch Success Stories: NextRoll

Stephanie Chang — Thu, 31 Jul 2025 16:11:18 GMT

Welcome to BidSwitch Success Stories, our new series that unpacks how savvy partners stretch programmatic reach and revenue. We’re kicking things off with NextRoll’s quest to tap crypto audiences across EMEA and APAC—using Exploration QPS to surface niche supply without a single extra line of code.

Supply-Side Spotlight: DXKulture

Stephanie Chang — Thu, 17 Jul 2025 14:53:19 GMT

In this edition of Supply-Side Spotlight, we’re joined by Sandy Rubinstein, CEO of DXKulture, a new diverse and women-owned Supply Partner on BidSwitch. We’ll explore DXKulture’s innovative approach to DEI audiences, the evolution of programmatic purpose-driven buying, and what’s next for the future of inclusive advertising.