Access Loyalty Blog

Loyalty and Discount Program Trends and Statistics for 2026

Ashley.Butler@accessdevelopment.com (Ashley Autry) — Thu, 02 Apr 2026 14:00:00 GMT

Loyalty and Discount Program Trends and Statistics for 2026

Loyalty is a rich and complex subject—part customer psychology, part value strategy, part experience design.

If you're here, you're likely trying to answer one of these questions:

5 Ways to Optimize Your Post-Purchase Funnel for 300% More Repeat Revenue

ryan.marvel@accessdevelopment.com (Ryan Marvel) — Mon, 30 Mar 2026 15:00:01 GMT

The post-purchase funnel is a powerful way to boost customer retention and increase revenue without spending more on acquisition. By focusing on strategies such as post-purchase upselling, businesses can enhance the customer experience, drive repeat purchases, and increase customer lifetime value. This guide presents five proven plans to optimize your post-purchase process.

7 Ways to Modernize Your Ecommerce Post-Purchase Experience in 2026

ryan.marvel@accessdevelopment.com (Ryan Marvel) — Wed, 25 Mar 2026 15:00:00 GMT

Modern businesses know sales are no longer the finish line in 2026. The real competitive edge lies in what happens after checkout.

Access Members Saved $49 Billion Last Year [An Infographic]

Janaan Weaver — Fri, 20 Mar 2026 15:14:55 GMT

Our members saved over $49 million last year!

We're talking glasses at half price, Samsung for less, and enough Vegas and Orlando trips to make your travel budget jealous. The 2025 Year in Review infographic has all the highlights: top brands, top cities, the campaigns that actually moved the needle, and the numbers that make a pretty compelling case for why member benefits matter.

Fill out the form and see what members were up to and how Access's discount network, seasonal campaigns, and ready-to-use marketing tools keep members engaged, saving, and coming back all year long.

Key Takeaways:

Members saved $49 million last year
Top cities where members booked were Las Vegas, Orlando and Atlanta
Access' email marketing program led to an 83% increase in hotel bookings and 178% increase in flight bookings
Last year, Access added 40 new attractions, events category and Paypal BNPL options
Access supported client goals with all new client marketing kits

The Comprehensive Guide to Reward Programs: Building Loyalty In the Digital Age

Ashley.Butler@accessdevelopment.com (Ashley Autry) — Mon, 16 Mar 2026 15:00:00 GMT

Loyalty used to be simpler. You showed up, you got a punch card, you came back. Now customers have hundreds of alternatives a click away. Worse still, most of them have been burned enough times by programs that overpromised and underdelivered that their default is skepticism. The brands winning on loyalty right now aren't doing it with bigger promises. They're doing it by actually showing up for their customers in ways that feel personal and worth the effort.

Post-Purchase Experience in Ecommerce: A Complete Playbook for Retention and Growth

ryan.marvel@accessdevelopment.com (Ryan Marvel) — Fri, 13 Mar 2026 15:00:00 GMT

Many ecommerce brands focus their marketing budgets on acquisition. This makes sense on the surface. After all, without customers, there’s no business. Investing in optimizing ad spend, perfecting landing pages, and boosting conversion rates is the obvious move.

Are B2B Loyalty Programs Worth It in 2026? ROI and Real-World Results

Janaan Weaver — Tue, 10 Mar 2026 15:00:01 GMT

When thinking of launching a B2B loyalty program, I’m sure you’ve asked the question, "What do we actually get out of it?"

How to Calculate LTV Ratio and CAC to Measure Ecommerce Business Growth

ryan.marvel@accessdevelopment.com (Ryan Marvel) — Thu, 05 Mar 2026 16:00:00 GMT

If your revenue doubled tomorrow, would your business actually be healthier, or would you just be spending more in order to grow? This question really matters, and that’s exactly why understanding how to calculate LTV is so important. Revenue by itself doesn’t tell you if your business is healthy. It doesn’t tell you if you’re keeping customers long enough, or if you’re spending too much in order to get them. It only tells you that money came in. Understanding how to increase customer LTV with a data-driven growth framework can help businesses focus on long-term profitability rather than short-term revenue spikes.

How to Increase Customer LTV: A Data-Driven Framework for Growth

ryan.marvel@accessdevelopment.com (Ryan Marvel) — Mon, 02 Mar 2026 16:00:00 GMT

Acquiring customers costs a lot of money. Depending on the sector, customer acquisition costs (CAC) both in B2B and B2C sales are up around 60% compared to just five years ago.¹ At the same time, it’s becoming more difficult to find cheap ways to acquire customers. Heavy competition means media efficiency is on the decline.² New privacy rules make it difficult to market to specific customers. Finding a framework for growth in this environment often requires high budgets with little margin for error.

But there is a way to get around this problem: capitalizing on the customers you already have.

Enter LTV, or customer lifetime value. LTV refers to how much revenue you can expect from the average customer over their “lifetime” with you, including upsells, subscriptions, and the whole nine yards. The higher you drive this number, the more you get out of every investment in customer acquisition.

How Small Businesses Are Using Loyalty Programs to Crush Their Competition

kendra.lusty@accessdevelopment.com (Kendra Lusty) — Fri, 27 Feb 2026 20:22:00 GMT

As a small business owner, competing for customer attention can feel like facing off against Goliath.

The big brands have the budgets, the in-house tech teams, and the infrastructure to build loyalty programs that keep customers coming back week after week. How is a small business with a small budget supposed to compete?

Here's the plot twist: David now has access to Goliath's arsenal.