Shopify Plus isn’t cheap – its pricing reflects its enterprise-level status, and pricing typically starts from $2,000 onwards. That puts it firmly out of the domain of most Shopify customers, however it’s important to consider the benefits of that investment. In this post we do just that, outlining some key considerations when jumping to Shopify Plus from another Shopify plan (or indeed, other eCommerce platforms such as Magento).
Sophisticated eCommerce marketers understand that consumer journeys are more complex than ever, with more touchpoints in-play than ever before. This can lead to a lot of guesswork, assumptions and testing as to what’s driving clicks and views in the upper funnel.
Many advertisers still aren’t aware of the impact that the recent Apple iOS 14 privacy change could have on their businesses, and nowhere is that more so than DTC eCommerce, which has long seen Facebook Ads as a staple of direct customer acquisition.
We have put together this guide, outlining what the changes are, the anticipated impacts, and longer-term, the winners and losers of this push towards privacy.
Black Friday Week is finally here! This year is sure to be a little bit different, and amidst the mayhem it’s easy to feel a bit overwhelmed.
So here are 5 things you can still do this week to drive incremental eCommerce sales through search, GoogleShopping, and YouTube.
Most eCommerce companies know this already, but you can never be too early in your planning for the holiday season.
Q4 is the time to really focus on Black Friday and Christmas, two events which have historically been crucial to year-on-year revenue growth.
This article looks at 90 ways that DTC brands can win this coming quarter, structured around three key areas of execution: strategy, targeting, and creative.
Every Direct-to-Consumer eCommerce brand, large and small, shares a similar marketing problem that sucks time, money, and enthusiasm out of the business.
Manual processes.
Individually, they’re just an annoyance, and don’t appear, at first glance, to be a strategically important issue. But rack them up, side-by-side, and they devour productivity and put the brakes on scaling growth. Thankfully, eCommerce automation can help.
Whether you’re a startup eCommerce brand or an established one looking to scale into new markets, understanding your target audience is just about the most important thing you need to think about during the campaign planning process. Relevancy is everything in marketing, and by being laser targeted on who you’re talking to, you’ll impact every possible metric – in particular engagement and conversion metrics.
The compliance-heavy world of finance and insurance can be a challenge to navigate, even for experienced marketers. An intangible product, coupled with stringent regulation around how you can communicate with your audience, means that creativity can sometimes take a back seat during the creative development process.
In this post, we’ll explore how some innovative finance brands who are mastering Facebook ads, and how you can replicate their success.
Over the past few years, we’ve been seeing a slow but steady shift to automation within Google Ads. From Display Campaign Optimizer, to Smart Bidding, and now Smart Shopping, Google is championing automation and machine-learning as an effective way to remove the heavy-lifting involved in managing paid search accounts day-to-day.
Conventional marketing wisdom says to meet your audience where they are. If this is the case, then marketers should all be flocking to Facebook to sell our products, right? Well, there may be over a billion users on Facebook, but there are also over 6 million advertisers. Standing out in such as a sea of competition is by no means easy, and the importance of ad creative cannot be understated.
Ever since Warby Parker turned the eyewear industry on its head, the direct-to-consumer business model has been a firm favourite of both would-be entrepreneurs and venture capitalists.
We explore customer acquisition strategies behind some of the world’s best-known startups, such as Casper, Harry’s, and Away, amongst others.
When women ask ChatGPT which menopause supplement to buy, the answer is shaped almost entirely by Reddit conversations the brands have no idea exist – …
You’ve probably noticed it’s getting tougher to find new customers. Google Ads? Saturated. Meta? All over the place. Traditional SEO? Pretty much plateaued. Meanwhile, something …
You’ve heard the buzz about influencer marketing. Brands partnering with social media stars to promote their products. When it works, it can be a level-raiser …
In the competitive world of skincare marketing, standing out from the crowd is no easy feat. However, implementing the right skincare marketing strategies can work …
A customer journey map provides customer behavior as a narrative. It offers a visual summary of the experiences individuals undergo when dealing with a company. A customer journey map starts with a consumer with an unmet need – some might say similar to a romantic flick! This leads them to cross paths with a brand, ultimately leading to either a lasting relationship or customer attrition.
To grow your eCommerce brand it is crucial to monitor your Average Order Value (AOV). The principle is straightforward; by persuading customers to spend more with each purchase your revenue will naturally grow.
But before we go any farther – hold your horses! Like any significant metric, average order value comes with its own set of caveats. In this section, we’ll explore how to approach your AOV. We’ll also share strategies to boost Average Order Value. These strategies can increase both revenue and profit margins.
I’m looking for best-practice inspiration around Facebook Ads in retail, travel or finance. I want to understand how popular brands master customer acquisition.
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