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Cult Status: How to Build a Business People Adore Kindle Edition
Enough has been written about huge cult brands founded last century - Nike, Apple, Red Bull. What will the cult companies of tomorrow look like? Who is amassing the kind of passionate community that gives them the best chance of getting through difficult times to build a long-term, sustainable success?
Tim Duggan, co-founder of one of Australia's most innovative and awarded new media companies, has studied hundreds of successful entrepreneurs and change makers over the last decade to uncover what they all have in common.
Learn from the founders of modern brands like Blake Mycoskie (TOMS), Zoë Foster Blake (Go-To), Tim Brown (Allbirds), Daniel Flynn (Thankyou), Lucy Moss (SIX), Oscar McMahon (Young Henrys) and more.
In this book you'll discover:
- The 7 Steps to building a business with cult status
- The one thing you should do before starting something new
- Why every business of the future needs to balance profit and purpose together
- How to have just as much impact working inside a company as you can from outside
- The leadership trait every new leader needs
- How to create a passionate community that will rally around you in tough times
- 14 practical exercises you can do today to set up for success tomorrow
Armed with this book, anyone from anywhere can help create the next business with serious cult status.
"We're at a point in history where we can create what we want the future to look like. This book is a road map to that future."
- Naomi Simson, Shark Tank & Founder of RedBalloon
"Tim has extraordinary insight into the evolving relationship between companies and the communities that they serve."
- Osher Gunsberg, television & radio host & author
"This book is bloody good. It's really made me question how I work and how I could do things better. I'll be thinking about it for a while yet."
- March Fennell, journalist and presenter
"Cult Status is like the love child of your savviest BFF and a business sage. This will be the manual for a generation of millennial entrepreneurs."
- Lorraine Murphy, author and entrepreneur
"This book challenges you to question what impact you want to have, and provides a guide to help you rally people around you to achieve outcomes you are passionate about."
- Alex Greenwich, Member for Sydney
- LanguageEnglish
- PublisherPantera Press
- Publication date2 July 2020
- File size2.7 MB
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Product description
About the Author
Product details
- ASIN : B085VNWDKY
- Publisher : Pantera Press
- Accessibility : Learn more
- Publication date : 2 July 2020
- Language : English
- File size : 2.7 MB
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 336 pages
- ISBN-13 : 978-0648571513
- Page Flip : Enabled
- Best Sellers Rank: 342,619 in Kindle Store (See Top 100 in Kindle Store)
- 102 in Business Ethics (Kindle Store)
- 108 in Starting a Business eBooks
- 188 in Workplace Culture (Kindle Store)
- Customer Reviews:
About the author

Tim Duggan is an optimist who loves thinking about big ideas. He has co-founded several digital media ventures, most notably Junkee Media, one of the leading publishers for Australians that was acquired by ASX-listed oOh!media.
Tim’s first book, Cult Status: How to Build a Business People Adore, was awarded the Best Entrepreneurship and Small Business Book at the 2021 Australian Business Book Awards, and his second book on creativity, ‘Killer Thinking: How To Turn Good Ideas Into Brilliant Ones’, was named one of the Best Books of 2022 by Apple Books.
Tim is the Chair of the Digital Publishers Alliance, an industry body that represents over one hundred and fifty titles from leading independent digital publishers. He began his career as a music journalist for Rolling Stone, and lives with his husband in Mallorca.
Customer reviews
Top reviews from Australia
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- Reviewed in Australia on 16 August 2020Format: PaperbackVerified PurchaseCult Status is a thoroughly good read for anyone wanting to understand the critical factors for success in today's fast-paced, disrupted and interconnected world. The book is packed with case studies and examples. Tim Duggan explains success is no longer just about creating great products and services; businesses need a higher purpose, to make an impact — not just a profit, give something back — not only supply a product but advance the life-experience of being human. An excellent read for anyone questioning the purpose of their business or themselves for that matter.
- Reviewed in Australia on 20 July 2020Format: AudiobookGreat book, easy to listen and very practical.
- Reviewed in Australia on 15 January 2022
5.0 out of 5 stars A great resource for those wanting to build a successful brand in the digital age
Format: KindleVerified PurchaseGives a terrific overview of the expectations and demands of businesses in the digital age, and what it takes to be a truly successful brand.
Each chapter has useful case studies, takeaways and further online resources to guide you wanting to apply the principles to your own business or brand.
Top reviews from other countries
Brad HuestisReviewed in the United States on 13 January 20245.0 out of 5 stars Readable, Relatable, Reproducible Recipe for Success
Format: KindleVerified PurchaseTim Duggan’s tightly written battle plan for success is immensely readable, includes highly relatable case studies, and (most importantly) provides a reproducible no-nonsense template for success. An absolute must read for anyone who is searching for the keys to building a business people will adore!
Paul DunnReviewed in the United States on 21 March 20215.0 out of 5 stars Best business book I've read this year and the best one ever on pure entrepreneurship.
Format: KindleVerified PurchaseThis book is seriously great.
It's VERY well written. And it's written from experience (as opposed to theory!)
The 7 Steps on which Tim builds the book are a) in exactly the right order and b) profound in scope and detail.
You'll be immersed in and learn from the copious examples and you'll love what Tim refers to as the IRL's at the end of each chapter PLUS the Fast Takeaways.
Highly, highly recommended.
This is my first experience of Tim and his work.
I suspect it won't be my last.
Get the book and DO the book.
The impact you'll make will amaze you.
Billy BrophyReviewed in the United States on 18 December 20205.0 out of 5 stars Read this to build a great brand
Format: KindleVerified PurchaseI enjoyed reading how to build a business full of purpose and community. Beyond profits and customers, this book tells how to make a meaningful business with invested fans. Highly recommended.











