Starting a career in sales enablement can be an exciting and overwhelming adventure. I wish would have had this book when I started my career in sales enablement, years ago, I would have been totally unstoppable.

Everything you need to know about how to TRULY implement, manage and grow sales enablement as a discipline and practice can be found in this book. The author manages to simplify an extremely complex and ever evolving topic and make it simple and practical.

Mike Kunkle does this by teaching the "building blocks" of sales enablement and I have never seen a better way to explain sales enablement. This book explains precisely how to implement a powerful framework to drive sales success for your organization.

Each of the building blocks is vitally important in developing a holistic sales enablement practice and the author provides enough detail to explain the "why" and the "how" without making it cumbersome or confusing (which is no small feat given the extent of confusion around SE across the board).

By wrapping the concept of systems thinking and communication around the building blocks, the author has provided a holistic view of the sales enablement ecosystem that is the ideal foundation for a winning sales enablement organization.

This book is a MUST read for anyone that has anything to do with sales enablement and, I feel strongly that sales leaders should read this book and come back to it time and again.

Thanks, Mike Kunkle, for writing the book on sales enablement that everyone in an SE career or in the SE industry wishes they had a long time ago. This book is a gift to anyone who truly wants to be a successful SE practitioner - take advantage of the insight and wisdom that the author has developed over years of trench experience and extensive expertise. Take it from someone who didn't have the benefit of this book, you'd be a FOOL to make any steps in your sales enablement journey without this book in hand.

Sales Enablement can use a little explaining, right? Mike Kunkle's book does a hero's worth of work helping us make sense of frankly what hasn't made a lot of sense to most people ( even those of in the field (though did we even know we were in that field??)). Be assured he gets it and his book did wonders for me to "get" it too.

What I found really valuable in addition to the sense making were the moments of personal experience and belief that I immediately was able to leverage that day or that week while I read. Three examples: His chapter on Sales Coaching resonates! I culled some of that content and enhanced a session on the topic with a few sales VPs on a Thursday. That wee model on Sales Effectiveness Acumen was a topic I had to bring up with the team on Monday because this is a great diagnostic tool for helping us see the gaps in our current sales performance. The section on Leading and Lagging Indicators was just well, something I hadn't thought about in that context but I'll remember it; And will leverage it some day no doubt.

It's clear that I don't think that much like Mike. I don't have that brain to sequence, structure and make so tangible a field that have left the best of us perplexed. But it's also clear that thinking just a little bit like Mike by reading this book for example, is going to help you help enable those you must ( or even, just you:)).

I originally picked up the book because of the author. After all, Mike Kunkle is perhaps the most well-known sales enablement expert in the country and I've seen him speak at several sales events in the past. What I like about this book is that he takes a systems approach to the entirety of sales enablement. Not just sales training, which people often equate enablement with, but a big picture view starting with hiring, sales support and readiness, training and sales management. As he says in the book, each system is dependent on the other to work toward optimal sales performance. The other thing I like: It's clear. Kunkle speaks in a straight-forward way that everyone can understand. A great book for sales executives, enablement leaders, coaches, managers, and even marketers.

If you've ever been frustrated by receiving what you consider expert advice for really effective sales enablement, and then found yourself unable to implement it so that it works, this is the answer you need. Kunkle's spot on expertise, step-by-step plans for implementation and tools for measuring (and reporting on) the results is what sets this impressive book apart from anything else in its field. Solid, proven practices. Executable plans. Measurement tools. This book hits the mark and leaves nothing to guesswork--it's a holistic plan for success in just 142 pages!

I really liked the Building Blocks of Sales Enablement. It immediately belongs with the best books I have ever read on sales enablement. Kunkle’s sales enablement framework truly unifies all of the various efforts and one-off solutions done in the name of “enablement” in a way that is easy to read and yet game-changing.

Mike Kunkle is one of the original thinkers in this space and his book puts that on full display. I would strongly encourage anyone trying to build or optimize a modern sales enablement function to make this book a mandatory part of their toolkit.

The Building Blocks of Sales Enablement is a step-by-step guide for individuals and organizations seeking to align their sales efforts with the evolving buyer journey. Mike Kunkle takes a strategic, detailed approach to all aspects of enablement including onboarding, coaching, content, sales methodologies, sales process and much more. Regardless if you are a transaction-based or have a complex sales cycle, this book will shine a spotlight on how sales and enablement leaders can position their sales reps to be buyer-centric and proactive in their everyday approach to selling.

This is a comprehensive model for B2B Sales enablement for practitioners that has a solid academic research foundation. I started top skim this book but got engaged quickly and read the entire book in one sitting while on vacation. The clarity of the roadmap was crystal clear. A firm's senior sales team could sit down with this book and design their own sales transformation process.

Similar to Mike, I have been employed in Sales Enablement far longer than it has been coined that work. Over several decades, I've learned in the trenches about the many facets that Sales Enablement encompasses.

While I always enjoy a healthy debate on what Sales Enablement means, Mike has very succinctly defined our broad world, including best-practice tips on HOW to define and roll-out processes as your sales team is ready in their sales enablement evolution. Whether a sales enablement professional, revenue enablement professional, or sales leader, this practical book should be in the top five foundational resources on your bookshelf.

Thank you Mike for sharing your wisdom!

The Building Blocks of Sales Enablement has helped me tremendously to build our new sales enablement team. I reference it regularly while I am building our framework and processes. 100% recommend if you are building sales enablement into your organization.

I’ve read TBBOSE , It’s now considered as reference for me and a lot of sales in my circle. Knowing very important sales methodologies is strategic and critical for success and gaining the mindset of the enabler and coach instead of only Manager is the the key goal of having this book . I recommend it for every one who wants to know the science behind sales profession

Mike Kunkle’s “sales enablement” book is the best I’ve read so far.

There are a number of things I look for in a sales enablement book

1. The book explains what sales enablement is, I still don’t believe it’s a commonly understood term.

2. There is a mention in the book that a company’s objective is to make money therefore the sales enablements team’s job is to help the company make money. It took Mike 100 pages or so to get there but he did say it.

I have read sales enablement books where they don’t do either and sales enablement then seems to sit as some sort of “ivory tower” full of failed salespeople.

It’s not a big book, 143 pages, but Mike does fill it with practical advice, I have to admit it does feel like a pitch for Mike and his mates, but you should walk away from reading it knowing more than when you started.

Certainly, worth a read if you want to understand what sales enablement is, you are trying to run a sales enablement team, you are looking to benchmark your current sales enablement team, or you are a sales leader and are thinking of creating a sales enablement role.

This book is a no-nonsense insightful roadmap for building and launching a sales enablement program in your organization. It's a quick read and easy implemented. I highly recommend it.