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01
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02
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AI Interview
AI Survey
Understand how people choose & brew their daily coffee
Bring Your Own
Invite people you know
Premium Panel
Curated, diverse, global
Start from scratch
Generate with AI
Generating “Coffee Habits & Rituals”
Drafting your discussion guide…Discussion guide ready
INTRODUCTION
Coffee Habits & Rituals

Hi! Today we’re exploring how you choose, brew and enjoy your daily coffee. Shall we begin?

SECTIONS
Your Coffee Routine2 questions
1
Walk me through your typical coffee moment — when, where, and how does it happen?
2
How did you first get into coffee, and how has your taste changed since?
Brewing & Buying Preferences2 questions
1
How do you usually brew at home — machine, pour-over, French press, or instant?
2
When buying beans, what matters most: origin, roast level, brand, or price?
Coffee Away From Home1 question
1
Where do you usually drink coffee away from home — cafes, the office, or on the go?
01 / 03
RESEARCH REPORT

Coffee Habits & Rituals

239 interviews · 12 markets · June 2026

Key findings

Convenience drives the daily cup — weekday coffee is ruled by speed, with manual brewing saved for weekends.

Convenience87%
Taste64%
Price41%
Emerging themes
1Sustainability matters to most — but it rarely decides the purchase.
2Subscriptions win on convenience, yet lose users on flexibility.
3Ready-to-drink formats are pulling younger drinkers away from home brewing.

“It has to be fast and foolproof.”

— Participant 7
0:38
Participant 12Highlight (EN)

“Weekends are for slow pour-overs.”

— Participant 23
0:52
Participant 31Highlight (FR)
Use cases

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Why Satellica

Turn user research into unfair advantage.

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