Ahold Delhaize announces that the Romanian regulatory authorities have approved the acquisition of Profi Rom Food SRL
Closing date planned for early January 2025
Bucharest / Zaandam, 4 December 2024 – Ahold Delhaize is pleased to announce the Romanian regulatory authorities have approved the intended acquisition of 100% of Romanian grocery retailer Profi Rom Food SRL (Profi) from MidEuropa. As this was the last condition to be met, the parties shall now proceed to closing which is planned for early January 2025.
Claude Sarrailh, CEO Ahold Delhaize Europe & Indonesia: “I am pleased with this confirmation of the regulatory authorities and we look forward to welcoming the Profi team to our family of great local brands, as of closing. Romania is an attractive market experiencing continued growth in public wealth and spending power, driven by strong economic fundamentals. Our teams are prepared for the next steps with the aim of a smooth transition for the Profi team after closing.”
Strategic rationale
Profi is a leading traditional grocery retailer in Romania, operating 1,751 stores in the country. It is known for its strong assortment and value for customers. In the twelve months ending June 2024, the company generated €2.7 billion in sales.
The acquisition will increase Ahold Delhaize’s existing Romanian business, which operates under the Mega Image brand and has 977 stores, predominantly in urban areas. The combination will complement and expand Ahold Delhaize’s existing Romanian footprint to better serve both urban and rural areas. The strong format fit and complementary customer propositions between the Profi and Mega Image brands, will allow them to better serve the Romanian consumer, driving both sales growth and profitability.
The intention to acquire Profi was announced on 30 October 2023.
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