LOHLA SPORT, a premier women’s golf-lifestyle apparel brand, will partner with Cusick Motorsports again at the famed Brickyard for 2022.
LOHLA SPORT EXPANDS PARTNERSHIP WITH CUSICK MOTORSPORTS
THERMAL, California (December 2, 2021) – The 105th Running of the Indianapolis 500 saw the formal unveiling of two new and exciting brands in LOHLA SPORT and Cusick Motorsports. LOHLA SPORT, a premier women’s golf-lifestyle apparel brand that has quickly captivated the golf, country club and resort market, partnered with Cusick Motorsports and British racer Stefan Wilson at the famed Brickyard. After a successful partnership in 2021, the two companies will join forces yet again for 2022.
“Experiencing the Indianapolis 500 in partnership with Cusick Motorsports and Stefan Wilson was the highlight of 2021,” commented Lisa O’Hurley, Founder and CEO of LOHLA SPORT. “As a brand anchored in sport, but not motor racing, our brand flourished with a new found customer base who is passionate and sports-minded. In our own industry, the golf industry, being part of the Indy 500 increased our ‘cool-factor’ exponentially leading to customer excitement, anticipation and interaction.”
“We couldn’t have asked for a better partner for our first foray in the Indianapolis 500,” said Don Cusick, Founder and CEO of Cusick Motorsports. “We have a vested interest in LOHLA SPORT and are so excited to be able to build upon the partnership in 2022. Lisa O’Hurley has done a tremendous job in building the LOHLA SPORT brand to date, and we are proud to have Cusick Motorsports supporting her mission.”
Through its Indianapolis 500 partnership with Cusick Motorsports and Stefan Wilson in 2021, LOHLA SPORT saw a whopping 824% increase in Google searches, 369% increase in web traffic and 126% increase in online orders. The partnership also drew attention from national media outlets, sparking interest in Lisa O’Hurley’s journey from the Golf industry to the Indianapolis 500, and the LOHLA SPORT brand as a whole.
In addition to the expanded partnership with LOHLA SPORT, Cusick Motorsports recently announced a partnership with BankSocial. BankSocial is defining the movement to blockchain for finance, creating an entirely new meaning for the term Social Capitalism and changing banking as we know it. BankSocial is an advanced FinTech ecosystem that allows people to make instant transactions, transfer globally and perform instant withdrawals in local currency.
Cusick Motorsports and Stefan Wilson are currently firming up its plans for the 2022 season and will make team and additional partner announcements in due course.
About Cusick Motorsports
Founded in 2021 by entrepreneur Don Cusick, Cusick Motorsports was created to revolutionize how business is done in racing. As a marketing and business-to-business incubator, Cusick Motorsports creates bespoke programs for its partners across a variety of racing series.
For companies new to the world of racing, Cusick Motorsports will identify the best opportunities, negotiate deals that make business sense, as well as oversee each partnership to ensure the defined Return on Investment targets are being met.
Cusick Motorsports will support in building the most effective marketing strategy possible for each partner, helping create digital marketing campaigns, positioning its brand ambassadors and creating experiential marketing efforts.
Cusick Motorsports will utilize its vast network to create Business-to-Business opportunities and once-in-a-lifetime experiences for its partners. At all race events, partners will have an unparalleled perspective of the sport, with VIP hospitality and direct access to the race team and drivers.
About LOHLA SPORT
Based in Thousand Oaks, California, LOHLA SPORT is a new, premier women’s golf-lifestyle apparel brand that is quickly captivating the golf, country club and resort market. Its impeccable sense of style features colorful, on-trend European designs with Los Angeles flair.
The brainchild of recognized fashionista and longtime Golf Channel and GOLFINO executive Lisa O’Hurley, LOHLA SPORT boasts an upscale and playful lineup of tops, bottoms, skorts and outwear available online and in roughly 100 exclusive golf shops across America. Outfits confidently transition from leisure and sporting activity to work, lunch and dinner. Especially popular are its signature “Pull-On Golf Fitness Pant” and “The Very Pant,” a play on “Seinfield,” in which, O’Hurley’s husband, John O’Hurley, starred as the fictional character J. Peterman.
