Kano joins Burberry AW23 campaign

Wearing a Burberry trench coat, Kano is pictured standing over a traffic sign for London’s A406 North Circular Road leading to the Newham Borough district of East Ham, where he was born and raised.

A second campaign image sees the rapper wearing a black knit Burberry turtleneck jumper.

First unveiled on 6 February ahead of the British luxury house’s London Fashion Week catwalk presentation, Burberry’s AW23 campaign also features musicians Skepta, John Glacier, Shygirl and Lennon Gallagher, model Liberty Ross, actors Jun Ji-hyun and Vanessa Redgrave as well as England and Chelsea football player Raheem Sterling.

To shoot the campaign, Lee enlisted film director and frequent collaborator Tyrone Lebon, who also worked with the British designer while he was the creative director of Italian luxury house Bottega Veneta between 2018 and 2021.

Kano is also the face of a Flannels-exclusive limited-edition reversible jacket which he co-designed with menswear brand CP Company.