hype & type

hype & type

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author resolutions (that'll stick)
new year, new us (same old bad-assery, though)
Jan 1 • Archetype
heated rivalry-ify your marketing
I promise this is relevant
Dec 8, 2025 • Archetype
get your brand on
how zohran mamdani's campaign identity can help you on your author branding journey
Nov 10, 2025 • Archetype
design like you mean it
become your own UI team within the span of...however long it takes you to read this article
Oct 20, 2025 • Archetype
what, like it's hard?
more canva hacks to channel your inner elle woods
Sep 29, 2025 • Archetype
Instagram: A Eulogy
RIP to the Instagram of yore
Sep 8, 2025 • Archetype
comp marketing: it's (definitely) a thing
why comps matter to readers (and how to do it in a way that's authentic and helpful)
Jul 14, 2025 • Archetype
marketing ≠ public relations
but knowing how to dip your toes into both does = a good time
Jul 7, 2025 • Archetype
hype & type
hype & type
marketing your book made easy. with ada from archetype.

hype & type

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