Before the Coffee Gets Cold

Before the Coffee Gets Cold

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the state of beauty marketing trends right now
2026 is gearing up to be a big one in the marketing world with louder, faster, and more intentional activations. Let’s jump right in.
 • Shalaya
why olive young could rewrite what Americans think about beauty
Accessibility, discovery, turnover: the K-beauty giant could shake up more than just Sephora.
 • Shalaya
the great Vogue consolidation
Why Condé Nast’s new merger strategy might blur more than it builds.
 • Shalaya
tatcha’s latest partnership could define winter wellness
How a meditation app collab could put this cult-favorite skincare brand at the forefront of your winter routine.
 • Shalaya
the hot list: must-haves for an effortlessly chic fall
Staples for the season inspired by your local NYC cool girl.
 • Shalaya
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