Beer Crunchers

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2025 Craft Beer Data Shot
I’ve never believed in drowning in data, and I assume you don’t either.
 • Doug Veliky
Mastering the "Double Hook"
Running a successful, growing social media account in the 2010s looked a whole lot different than it does now.
 • Doug Veliky
Athletic's Big Lead and New Entrants to the NA Race
Last week, it was a pleasant surprise to see Athletic Brewing’s co-founder Bill Shufelt join CNBC’s SquawkBox, my favorite morning talk show, to chat…
 • Doug Veliky
Consolidating Craft's Consolidation: December 2025
In a big poker tournament, there’s a moment when everything changes that has nothing to do with the cards and everything to do with chips.
 • Doug Veliky
Why Defiance Helped Crown Half Acre's Slow Melt As My Favorite Beer of 2025
This fall, after wrapping up my first season as a youth baseball coach, the parents planned a picnic in the park with all the families after our final…
 • Doug Veliky
Eight New Year's Resolutions for Craft Breweries
Every January, the internet fills up with the same lofty aspirations.
 • Doug Veliky
The Year of the...Pickle?
There’s two types of people in this world.
 • Doug Veliky
The Beer You Look Forward To Most Each Year
Think back to your most unforgettable memories.
 • Doug Veliky
Signs of (Mid) Strength
Nostradouglas, my soothsaying alter ego, kicked off 2025 with a piece called “How Low Can You Go?” In it, he argued that mid-strength beer was on the…
 • Doug Veliky
Geisthaus: The Next Great Lager Brewer Doing All The Little Things
Getting in on the ground floor is always exciting.
 • Doug Veliky
Strategizing Around Christmas
A few weeks ago I saw a TikTok of someone making a really great case for Christmas switching places on the calendar with Valentine’s Day.
 • Doug Veliky
Consolidating Craft's Consolidation: November 2025
In high stakes poker, staking other players is the quiet machinery that keeps certain players at the table long after their own chip stacks might’ve…
 • Doug Veliky
What Could Have Been: Revisiting Goose Island's Flopped NFT Launch of 2022
Goose Island’s Bourbon County Brand Stout (BCBS) remains one of the most iconic brands in craft beer, impressively holding that status well beyond the…
 • Doug Veliky
Craft Beer and the Importance of Showing Up
At my sister’s wedding nearly twenty years ago, my dad began his welcome toast with the famous Woody Allen quote, “80% of life is showing up.” Being…
 • Doug Veliky
Beer Crunchers
Beer Crunchers
Depth and Discussion on Beer and Beyond 🍺
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