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The Beauty Data Gap (And How We’re Fixing It)
Barefaced has pivoted into software, and this is my ambitious plan to solve beauty’s biggest blind spot.
Jun 24, 2025
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Barefaced
37
2
2
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1:00:04
Elf Beauty: How $1 Cosmetics Became a $5B Empire
Listen now | While every legacy giant is struggling, a drugstore brand became beauty's best performing stock
Apr 18
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Barefaced
6
1:18:34
Death of the Magazine: What Happened to Print Beauty Media?
A conversation with beauty journalist Kate Lancaster
Apr 4
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Barefaced
and
Kate Lancaster
10
2
47:36
Sephora Part 2: The Tech Obsessed Beauty Retailer
How Sephora out-iterated its competitors and accidentally became a media company
Mar 17
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Barefaced
2
How "Trend Fatigue" Is Reshaping Beauty in 2026
We Read All the 2026 Trend Reports and Cross-Checked the Data
Feb 18
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Barefaced
and
Chiara Ferrante
28
2
4
Have We Reached Peak Blush?
What Ulta's 1,405 Blushes Reveal About Beauty's Sameness Problem
Feb 12
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Barefaced
and
I Can't Shut Up About...
51
6
4
The Data on Beauty's Generational Divide
How discovery, credibility, and conversion work differently across generations
Jan 29
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Barefaced
14
3
The Missing Data on Mature Beauty
The Consumer Everyone Relies On — But No One Actually Studies
Jan 14
14
1
4
Mecca Holiday 2024 vs 2025: The Death of Budget Gifting
Stocking stuffers down 42.5%, $500+ products up 46%—inside the luxury shift reshaping gifting
Dec 9, 2025
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Barefaced
5
1:00:30
Sephora Part 1: The Death of The Beauty Counter
LVMH's Missing Piece to Total Control
Sep 30, 2025
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Barefaced
7
3
1
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Using data to analyse beauty
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