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What separates good B2B marketing from truly exceptional work? The Elevation Awards 2026 Winners Report showcases the campaigns that are redefining what’s possible across multiple categories, including AI-powered marketing transformation, ABM and growth marketing. Created
Discover how B2B Marketing Awards UK Agency of the Year winner Omne transformed deep sector expertise into measurable commercial growth in this exclusive case study. From 100% client retention and a 90% pitch win rate
What senior B2B marketers are saying, doing, and worrying about in 2026 In late April 2026, a group of senior B2B marketing leaders met at Dentsu B2B’s Grand Central offices in New York. The brief
Welcome to the fourth edition of our Commercial Marketer Skill Series, your go-to resource for practical, actionable insights to help you become a more commercially-driven marketer. In this latest report, we focus on one of
What does it take to turn bold brand thinking into real commercial impact? This Grand Prix-winning case study reveals how Workbooks cut through a crowded CRM market with a strategy rooted in customer insight and
B2B search is undergoing a structural shift and traditional SEO strategies alone are no longer enough. As generative AI reshapes how buyers discover, evaluate and shortlist vendors, visibility now depends on whether your brand is
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Trending Case Studies
Discover how bold creativity and strategic storytelling transformed Allica Bank’s brand in the award-winning “Get Your Money Hat On” campaign. This exclusive case study reveals how Rooster Punk helped the fintech challenger bank break through
It’s no secret that the hospitality industry suffered during Covid-19. With the sector taking a huge hit, B2B marketing agency, Omne, teamed up with McCain Foods to deliver an exceptional street food focused campaign. In fact, Omne scooped
Every year, the B2B Marketing Awards see some brilliant campaigns take home the win, and one of the most competitive categories? ‘Best channel marketing initiative’. In 2023, Revere scooped up the Gold for its holistic
Every year, the B2B Marketing Awards showcase the best of the best in the industry. And as the B2B world evolves, so do the awards. Last year, new categories were introduced to emulate the ever-changing
According to our Propolis Community Index, marketing leaders are spending 48% more on branding activities compared to last year. So it comes as no surprise that at our 2023 B2B Marketing Awards, we saw some incredible
Sharper won Gold at the B2B Marketing Awards for their work with Proact and NetApp in the IT solutions space. In this case study, you’ll learn the secrets behind how Sharper to find out how
This case study looks at how Quarry won two golds at the Elevation Awards for their work with ZS Associates. Learn how they achieved success and how you can too. Shift happens. The past few
Winning Gold Quarry’s ABM customer engagement case study: Learn how Winning Gold Quarry used ABM to increase customer engagement and drive ROI. Read the case study to find out more.
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Following the release of our 2026 US Agencies Benchmarking Report, we are highlighting the top US B2B Marketing Agencies across the US. The report provides a clear view of the agencies setting the pace in
Hundreds of B2B marketers gathered at our new venue in St Paul’s for B2B Ignite 2026. Against a backdrop of accelerating AI adoption, increasing commercial scrutiny and evolving buyer expectations, this year’s conference combined inspiring
Following the release of our 2026 US Agencies Benchmarking Report, we’re spotlighting the top B2B brand marketing agencies across the region. From the agencies earning the highest gross income to emerging brand trends, this blog
AI may be the fastest-adopted technology in marketing history, but adoption is becoming a poor measure of success. Across B2B organizations, marketing teams are deploying generative AI, testing AI agents, automating workflows and accelerating content
This viewpoint is shaped by insights taken from shortlisted entries in the 2025 B2B Marketing Awards. Evaluated by over 100 independent, client-side judges through a rigorous two-stage process, the analysis gives a clear view of
We’re not short on content. If anything, we’re drowning in it. AI has made it faster and easier to produce marketing at scale but in doing so, it’s also made audiences inherently more skeptical. When
The results are in: our 2026 US Agencies Benchmarking Report has officially launched, packed with insights into the performance and evolution of the US agency landscape. In this article, we spotlight the agencies that delivered
Want to actually learn how to do more with less? We are sharing the award-winning campaigns to do so. The trends highlighted here are based on analysis of the 2025 B2B Marketing Awards shortlist. Evaluated
Whether you’re looking for the right agency partner or benchmarking your own performance against competitors, our 2026 US Agencies Benchmarking Report is back and packed with insights. Featuring new analysis, bespoke league tables, and expanded
Want to unlock the key to creating award-winning campaigns in 2026? The insights in this blog stem from a thorough review of entries shortlisted in the 2025 B2B Marketing Awards. Evaluated by more than 100
Looking to create campaigns that win awards in 2026? This blog is informed by examining shortlisted campaigns from the 2025 B2B Marketing Awards. Evaluated by more than 100 independent, client-side judges through a rigorous two-stage
Creativity is the beating heart of business growth, most marketers would agree. As creative thinking transforms B2B products and services, brands are responding with better, human-centered work. The Creative B2B Lions mark this progress, setting
Want to create award-winning campaigns in 2026? This blog comes from reviewing the full shortlist of entries from the 2025 B2B Marketing Awards. Reviewed by more than 100 independent, client-side judges through a rigorous two-stage
Professional services may be the UK’s most undervalued export. But this is not just a UK story. AI is reshaping advisory, legal, tax, accounting, consulting and commercial services everywhere. The reason the UK matters is
Every year, our awards gives us a clear picture of what’s ahead in the B2B industry. The below insight is built on a detailed evaluation of campaigns shortlisted in the 2025 B2B Marketing Awards. Evaluated