Technology reshapes how we live, work, and relate to each other. My Next Heartbeat is a bi-weekly newsletter from Per Axbom for designers, technologists, and curious people who want to think more carefully about what we build and why. Essays on digital ethics, UX, and the consequences of technology on real human lives.

What to expect

  • Essays on digital ethics, UX, and the real-world consequences of design decisions.
  • Perspectives on accessibility, power, and responsibility in the systems we create.
  • Writing meant to help you think, not just stay informed

What readers say

I just want to say thank you for your insightful and important newsletter! Thank you for always striving for collective improvement. Your experience and knowledge is invaluable to someone like me, who is new to the industry.
H.J.
I work in the field of medical and policing ethics. I’m struck by your deeply thoughtful, values-based and person-centred approach to digital/UX ethics. You’ve encouraged me to reflect on my own approach to working in the fields I do, and what sorts of ethics discourses we need.
S.S.
I could not thank you enough for this newsletter. I feel you heard my thoughts and what has been sucking the living life out of me for the last 3 years. Beating the algorithm game.
A.P.