Ask A.wordsmith
Your Questions, Answered
We believe great communication starts with clarity. Below we’ve answered some of the most common questions clients ask about working with A.wordsmith and the world of PR. If your question isn’t listed here, just drop us a note!
We partner with bold, values-driven brands across a wide range of industries including hospitality, technology and professional services. Many of our clients are thought leaders in their space: management consulting firms, environmental consultancies, IT firms, hotels, resorts and lifestyle brands that want communications strategies as elevated as their work.
Yes. Hospitality PR is one of our core specialties. We’ve led successful public relations, influencer and thought leadership campaigns for: Skamania Lodge in the Columbia River Gorge, Noble House Resorts’ properties, including Headlands Coastal Lodge & Spa and Inn at Cape Kiwanda, Black Walnut Inn & Vineyard in Oregon wine country and Levy Restaurants. We craft integrated media and influencer strategies that build brand affinity, drive bookings and establish long-term visibility.
Absolutely. We work with a range of B2B and tech clients, from SaaS platforms and AI innovators to professional services consultancies in management, IT and environmental sectors. Our programs are built to amplify executive voices, simplify complex messages and deliver credibility in highly competitive spaces. Clients include Trinity Consultants, PDQ, Concentrix, Tektronix, North Highland and NICE Ltd.
Writing is at the heart of everything we do. We offer high-impact content development that is smart, strategic and audience-focused. Our writing services include executive ghostwriting, thought leadership articles, eBooks and white papers, blog content and LinkedIn posts, website and marketing copy, award and speaking submissions and internal communications. We excel at translating complex and nuanced subject matter into writing that engages and drives action. While we leverage AI tools to support workflow, all writing is done by human experts who are masters of their craft.
Our core offerings are public relations, writing services and content development, communications strategy and advisory services and branding. We provide media relations and press outreach, thought leadership strategy, executive ghostwriting, award submissions and speaking engagements, internal communications campaigns, social media writing and strategy support, media training and coaching. We also act as fractional communications leaders for companies who need senior strategic partnership without hiring in-house.
Our thought leadership programs are designed to elevate experts and executive voices, particularly in professional services, consulting, tech and other knowledge-driven industries. We offer strategic content planning, executive ghostwriting (white papers, bylines, blogs, LinkedIn, op-eds), speaking opportunity research and submissions, award nomination development, podcast pitching and interview prep.
Both. Most of our clients engage us on a monthly retainer to support ongoing strategy and execution. We also take on project-based work like messaging development, media training or event support when there’s a clear scope and timeline.
Yes. Ghostwriting is one of our superpowers. We work closely with executives, consultants and internal teams to create compelling, on-brand content. This includes thought leadership articles, blog posts, speaking submissions, award entries and internal messaging.
Absolutely. Many of our best partnerships are with in-house marketing and communications leads who need a highly skilled, proactive agency partner to extend their bandwidth and bring outside perspective.
Our engagements are customized but often include a blend of strategy, media relations, content development and executive positioning. Example a hospitality client’s campaign could include an influencer program, seasonal pitching, travel editor outreach, in-person stays, FAM Trips and special events. A professional services client’s campaign could include messaging frameworks, article placement, executive bylines, podcasts, speaking program and LinkedIn management. A tech client’s PR campaign could include messaging development, trend pitching and commentary, product announcements, award programs, founder visibility and LinkedIn management.
We focus on outcomes that matter: credible placements, message alignment, searchability, executive visibility and influence within key channels. We also track traditional metrics like reach, share of voice and engagement.
We’re proudly headquartered in Portland, Oregon but our clients span North America. We regularly work with organizations across the U.S. and beyond. Our agency is a member of the Public Relations Global Network (PRGN), giving us international reach and partnerships while being proudly independent.
A.wordsmith is a boutique, expert-led and operated agency, intentionally built to deliver high-touch, high-impact work. We have earned a strong reputation over the course of 17 years and are proud of our work, clients and team. We offer:
- • Expert-led teams: seasoned, specialized professionals
- • No packages or templates: fully custom engagements
- • True partnership: collaborative, proactive, results-driven
- • Credibility: 17 years in business with a reputation for thoughtful strategy and real results
We’re especially proud of our writing. In a world of AI-generated content, our human writers stand apart. Our team brings deep subject matter expertise and the ability to work with complex, nuanced topics, delivering smart, strategic and targeted content that drives meaningful engagement. While we use AI tools to support efficiency, every piece of writing we deliver is grounded in the skill and creativity of professional communicators who are masters of their craft.
Absolutely! We’ve had the opportunity to lead short-term PR projects for companies including Kiehl’s, iFLY Indoor Skydiving, Levy Restaurants and Matador Restaurants.
Our PR campaigns typically consist of one or more of the following strategies:
- • Earned media
- • Influencer engagement
- • Social media strategy and management
- • Podcast campaigns
- • Speaking opportunities
- • Award strategy and submissions
- • Writing (newsletters, blogs, email campaigns)
Yes. We’re a member of the Public Relations Global Network (PRGN), a collective of independent agencies in 50+ markets around the world. We are also a member of PRSA’s Counselors Academy.
Over the years, our work has been recognized with numerous awards, including:
- • PR Daily Awards
- • Stevie Awards – American Business Awards
- • Public Relations Society of America (PRSA) Spotlight Awards
Trust is everything, and it’s at the center of our work. In a landscape where public confidence in institutions and leadership is declining, we help organizations and executives show up with clarity, credibility and consistency.
We do this through:
- • Narrative development that aligns purpose with audience expectations
- • Messaging frameworks that bring focus and consistency across all touchpoints
- • Executive visibility campaigns that humanize leadership and foster connection
- • Internal communications programs that build rapport, transparency and buy-in with teams
Whether we’re elevating a CEO’s voice or strengthening employee trust during times of change, our goal is to help brands communicate in ways that are human, honest and trusted.