Narratives play a pivotal role in shaping public perception and building political support for Basic Income. They influence how people understand the policy, its goals, and its potential impacts on society.

The success or failure of transformative policies like Basic Income often hinges on how effectively advocates can communicate their benefits and counteract misconceptions.

Storytelling, especially when grounded in robust evidence, is essential in addressing and dismantling negative stereotypes, myths, and resistance to the idea of unconditional support.

This report outlines seven key narratives that can be used by Basic Income supporters. Each narrative is positive: it can help build support amongst policymakers and the wider public. Each narrative’s section includes its most compelling arguments and supporting evidence.

• The report offers seven narratives:

• Basic Income is good for the economy

• Basic Income is affordable

• People need cash as well as better public services

• Basic Income can fix the UK’s broken welfare system

• Basic Income can address the public health crisis

• Basic Income would not be challenged by increased immigration

• Basic Income would strengthen democracy