# Authentic Web

> Enterprise Domain management for the new TLD Era

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## Pages

- [What is a brand TLD?](https://authenticweb.com/brand-top-level-domain/what-is-a-brand-tld/)
- [Why Own Your Brand TLD](https://authenticweb.com/brand-top-level-domain/why-own-your-brand-tld/)
- [When and How to Apply](https://authenticweb.com/brand-top-level-domain/when-and-how-to-apply/)
- [Why Authentic Web For Brand Top-Level Domains](https://authenticweb.com/brand-top-level-domain/why-authentic-web-for-brand-tld/)
- [Brand Top Level Domain](https://authenticweb.com/brand-top-level-domain/)
- [Innovate 2025 Attendees](https://authenticweb.com/qr/)
- [Domain Portfolio Managers and Administrators](https://authenticweb.com/solutions/domain-portfolio-managers-and-administrators/)
- [Risk, Compliance, and Governance Officers](https://authenticweb.com/solutions/risk-compliance-and-governance-officers/)
- [IT Security](https://authenticweb.com/solutions/it-security/)
- [M&A Due Diligence Executives](https://authenticweb.com/solutions/ma-due-diligence-executives/)
- [Network Operations](https://authenticweb.com/solutions/network-operations/)
- [Okta SAML Configuration](https://authenticweb.com/saml-configuration/)
- [Domain and DNS Solutions for Managed Service Providers](https://authenticweb.com/solutions/domain-dns-managed-service-providers/)
- [Corporate Domain Solutions](https://authenticweb.com/corporate-domain-solutions/)
- [Corporate Domain Software](https://authenticweb.com/corporate-domain-software/)
- [This domain is parked](https://authenticweb.com/park/)
- [DNS Inspector™](https://authenticweb.com/platform/dns-inspector/)
- [Authentic Web Start](https://authenticweb.com/)
- [Get a clear view of your DNS security.](https://authenticweb.com/dns-audit/)
- [Request an RTM Demo](https://authenticweb.com/demo/registry-trust-manager/)
- [Platform Demo](https://authenticweb.com/demo/request/)
- [Registry Trust Manager™: RTM](https://authenticweb.com/platform/registry-trust-manager-rtm/)
- [SSL](https://authenticweb.com/legal/ssl/)
- [Request a demo](https://authenticweb.com/demo/)
- [Cookie Policy](https://authenticweb.com/cookies/)
- [Platform](https://authenticweb.com/platform/)
- [Services](https://authenticweb.com/services/)
- [Domain Name Asset Manager: DNAM™](https://authenticweb.com/platform/domain-name-asset-manager-dnam/)
- [Resources](https://authenticweb.com/resources/)
- [Solutions](https://authenticweb.com/solutions/)
- [Domain Asset Portfolio and DNS Audits](https://authenticweb.com/services/domain-asset-portfolio-and-dns-audits/)
- [Brand Registry Asset Manager: BRAM™](https://authenticweb.com/platform/brand-registry-asset-manager-bram/)
- [Domain Name System Services: DNS](https://authenticweb.com/platform/domain-name-system-services-dns/)
- [.Brand Registry Strategy, Application and Deployment](https://authenticweb.com/services/brand-registry-strategy-application-and-deployment/)
- [Domain/DNS Total Cost of Ownership (TCO) Survey](https://authenticweb.com/services/costofownershipdomain-dns-total-cost-of-ownership-tco-survey/)
- [Legal](https://authenticweb.com/legal/)
- [Privacy Policy](https://authenticweb.com/privacy-policy/)
- [Domain and DNS Consolidation](https://authenticweb.com/services/domain-and-dns-consolidation/)
- [About Authentic Web](https://authenticweb.com/company/about-authentic-web/)
- [Why Choose Authentic Web](https://authenticweb.com/company/why-choose-authentic-web/)
- [Authentic Web Technology Platform](https://authenticweb.com/company/technology/)
- [Contact](https://authenticweb.com/contact/)
- [Authentic Web Company Overview](https://authenticweb.com/company/)
- [Blog](https://authenticweb.com/resources/blog/)

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## Posts

- [What is DNS Risk in Enterprise Environments?](https://authenticweb.com/domains-dns-and-tls-certificates/what-is-dns-risk-in-enterprise-environments/)
- [Brand TLD Update: Strengthening DNS Trust Ahead of 2026](https://authenticweb.com/newsletters/brand-tld-update-strengthening-dns-trust-ahead-of-2026/)
- [Is Your DNS a Hidden Liability?](https://authenticweb.com/domains-dns-and-tls-certificates/is-your-dns-a-hidden-liability-how-misconfigurations-expose-your-business/)
- [Retail Sector Newsletter Q1 2025](https://authenticweb.com/newsletters/retail-sector-newsletter-q1-2025/)
- [Top 10 Domain Pain Symptoms in the Enterprise](https://authenticweb.com/domains-dns-and-tls-certificates/top-10-domain-pain-symptoms-in-the-enterprise/)
- [The IT Director's Story Domain and DNS Management](https://authenticweb.com/domains-dns-and-tls-certificates/the-it-directors-story-domain-and-dns-management/)
- [10 Predictions for 2024](https://authenticweb.com/domains-dns-and-tls-certificates/10-predictions-for-2024/)
- [DNS Inspector: 3 questions answered](https://authenticweb.com/domains-dns-and-tls-certificates/dns-inspector-3-questions-answered/)
- [IT Processes for Domain & DNS Management are Broken](https://authenticweb.com/domains-dns-and-tls-certificates/it-processes-for-domain-dns-management-are-broken/)
- [Business Process Challenges Solved](https://authenticweb.com/domains-dns-and-tls-certificates/business-process-improvement/)
- [A Strong Case for Business Process Management Improvements](https://authenticweb.com/domains-dns-and-tls-certificates/a-strong-case-for-business-process-management-improvements/)
- [A Systems-based approach to Corporate Domain Management](https://authenticweb.com/domains-dns-and-tls-certificates/a-systems-based-approach-to-corporate-domain-management/)
- [Domain Management Pain: Governance, Compliance and Cost of Ownership](https://authenticweb.com/domains-dns-and-tls-certificates/domain-management-pain-governance-compliance-and-cost-of-ownership/)
- [Why IT suffers most through the Domain, DNS and SSL Lifecycle](https://authenticweb.com/domains-dns-and-tls-certificates/why-it-suffers-most-through-the-domain-dns-and-ssl-lifecycle/)
- [Front-end Domain Management Pain: Originators, approvers and registrars](https://authenticweb.com/domains-dns-and-tls-certificates/front-end-domain-management-pain-originators-approvers-and-registrars/)
- [The Pain of Corporate Domain Management](https://authenticweb.com/domains-dns-and-tls-certificates/the-pain-of-corporate-domain-management/)
- [Digital Security and Compliance: Lessons for the Future](https://authenticweb.com/domains-dns-and-tls-certificates/digital-security-compliance-priorities-covid-19/)
- [How to Simplify DNSSEC Adoption](https://authenticweb.com/domains-dns-and-tls-certificates/how-to-simplify-dnssec-adoption/)
- [How to Know If Your DNSSEC Is Working](https://authenticweb.com/domains-dns-and-tls-certificates/how-to-know-if-your-dnssec-is-working/)
- [The Real Risks of Not Deploying DNSSEC](https://authenticweb.com/domains-dns-and-tls-certificates/the-real-risks-of-not-deploying-dnssec/)
- [The Challenges of Deploying DNSSEC](https://authenticweb.com/domains-dns-and-tls-certificates/the-challenges-of-deploying-dnssec/)
- [How DNSSEC Works - And Why Every Organization Needs It](https://authenticweb.com/domains-dns-and-tls-certificates/how-does-dnssec-work/)
- [What Is DNSSEC?](https://authenticweb.com/domains-dns-and-tls-certificates/what-is-dnssec/)
- [When You Want to Improve DNS Security, Focus on Efficiency](https://authenticweb.com/domains-dns-and-tls-certificates/when-you-want-to-improve-dns-security-focus-on-efficiency/)
- [Effective DNS Security Starts With These 4 Best Practices](https://authenticweb.com/domains-dns-and-tls-certificates/effective-dns-security-starts-with-these-4-best-practices/)
- [Why Is DNS So Hard to Manage?](https://authenticweb.com/domains-dns-and-tls-certificates/why-is-dns-so-hard-to-manage/)
- [How to Minimize Threats With These 7 DNS Security Solutions](https://authenticweb.com/domains-dns-and-tls-certificates/how-to-minimize-threats-with-these-7-dns-security-solutions/)
- [External DNS Security: An Overlooked IT Security Threat](https://authenticweb.com/domains-dns-and-tls-certificates/external-dns-security-an-overlooked-it-security-threat/)
- [What Is DNS Security, and Why Is It Important?](https://authenticweb.com/domains-dns-and-tls-certificates/what-is-dns-security-and-why-is-it-important/)
- [Serious new domain and DNS compromise demands a preventative approach](https://authenticweb.com/domains-dns-and-tls-certificates/serious-new-domain-and-dns-compromise-demands-a-preventative-approach/)
- [Domain and DNS Security measures don’t work](https://authenticweb.com/domains-dns-and-tls-certificates/domain-and-dns-security-measures-dont-work/)
- [ICANN World vs Real-World](https://authenticweb.com/brand-top-level-domains/icann-world-vs-real-world/)
- [Google is Making The Internet Safer](https://authenticweb.com/domains-dns-and-tls-certificates/google-is-making-the-internet-safer/)
- [The Dreaded Domain and DNS Audit](https://authenticweb.com/domains-dns-and-tls-certificates/the-dreaded-domain-and-dns-audit/)
- [Domain and DNS Security Policies Work!](https://authenticweb.com/domains-dns-and-tls-certificates/domain-and-dns-security-policies-work/)
- [Who Won The War of the CXOs?](https://authenticweb.com/domains-dns-and-tls-certificates/who-won-the-war-of-the-cxos/)
- [Brand TLD 2016 Year End Status](https://authenticweb.com/brand-top-level-domains/infographic-brand-tld-2016-year-end-status/)
- [Customer Experience: Who wants to be a leader?](https://authenticweb.com/brand-top-level-domains/customer-experience-who-wants-to-be-a-leader/)
- [Corporate Domain Management Journey](https://authenticweb.com/domains-dns-and-tls-certificates/infographic-corporate-domain-management-journey/)
- [What is the Corporate Domain Management Business Problem?](https://authenticweb.com/domains-dns-and-tls-certificates/what-is-the-corporate-domain-management-business-problem/)
- [4 Brand TLD Use Cases](https://authenticweb.com/brand-top-level-domains/infographic-4-brand-tld-use-cases/)
- [What the $135 Million .web Sale Means for Brand TLDs](https://authenticweb.com/brand-top-level-domains/dot-web-acquired-for-135-million/)
- [3 Reasons why Brand TLDs can Boost your SEO (Part 2)](https://authenticweb.com/brand-top-level-domains/3-reasons-why-brand-tlds-can-boost-your-seo-part-2/)
- [Understanding Brand TLDs Through the History of SEO](https://authenticweb.com/brand-top-level-domains/seo-history-helps-to-understand-the-brand-tld-future/)
- [Is Google Changing the Internet with the New TLDs?](https://authenticweb.com/brand-top-level-domains/is-google-changing-the-internet-with-the-new-tlds/)
- [Brand Registries and Gartner’s Technology Priorities for CIOs in 2016](https://authenticweb.com/brand-top-level-domains/brand-registries-and-gartners-technology-priorities-for-cios-in-2016/)
- [9 Reasons Why Brand Registries are the Best Defense](https://authenticweb.com/brand-top-level-domains/why-brand-registries-are-the-best-defense-9-reasons/)
- [New Brand Registries: Leaders and Followers](https://authenticweb.com/brand-top-level-domains/new-brand-registries-leaders-and-followers/)
- [Did Google Overpay for .APP?](https://authenticweb.com/brand-top-level-domains/did-google-overpay/)
- [The Brand Registries of 2015](https://authenticweb.com/brand-top-level-domains/brand-registry-2015/)
- [Game On! TLDs Start to Roll](https://authenticweb.com/brand-top-level-domains/game-on/)
- [Authentic Web Comments on .Brand TLD Spec 13](https://authenticweb.com/brand-top-level-domains/authentic-web-comments-on-spec-13/)
- [The first TLDs go live!](https://authenticweb.com/brand-top-level-domains/first-tlds-go-live/)
- [Did Hilton make a big mistake?](https://authenticweb.com/brand-top-level-domains/did-hilton-make-a-big-mistake/)
- [New gTLD Market Strategies](https://authenticweb.com/brand-top-level-domains/new-gtld-market-strategies/)
- [Brand Registries: 3 Initiatives](https://authenticweb.com/brand-top-level-domains/brand-registries-3-initiatives/)
- [The Brand Registry: A CEO's Vantage](https://authenticweb.com/brand-top-level-domains/the-brand-registry-a-ceos-vantage/)

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## Whitepapers

- [2026 Board Mandates: Proving Digital Identity Control](https://authenticweb.com/whitepapers/2026-board-mandates-proving-digital-identity-control/)
- [DNS Security and Compliance in the Retail Sector](https://authenticweb.com/whitepapers/dns-security-and-compliance-in-the-retail-sector/)
- [DNS Security in the Healthcare Sector](https://authenticweb.com/whitepapers/dns-security-in-the-healthcare-sector/)
- [M&A Guide to Assess and Consolidate Domain Assets and DNS Networks](https://authenticweb.com/whitepapers/ma-guide-to-assess-and-consolidate-domain-assets-and-dns-networks/)
- [A CISO Brief: Why your Enterprise is Exposed on the DNS](https://authenticweb.com/whitepapers/a-ciso-brief-why-your-enterprise-is-exposed-on-the-dns/)
- [How to Implement and Manage DNSSEC](https://authenticweb.com/whitepapers/how-to-implement-and-manage-dnssec/)
- [9 TLS and DNS Risks to Enterprise Security and Compliance](https://authenticweb.com/whitepapers/9-tls-and-dns-risks-to-enterprise-security-and-compliance/)
- [The SSL Certificate Imperative](https://authenticweb.com/whitepapers/the-ssl-certificate-imperative/)
- [6 Domain Name System Problems](https://authenticweb.com/whitepapers/6-domain-name-system-problems/)
- [Your Domains and DNS are exposed to risks](https://authenticweb.com/whitepapers/your-domains-and-dns-are-exposed-to-risks/)
- [Your Corporate Domain Portfolio 7 Best Practices For Success](https://authenticweb.com/whitepapers/your-corporate-domain-portfolio-seven-best-practices-for-success/)

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## Webinars

- [Brand Top-Level Domains Are Back in 2026](https://authenticweb.com/webinars/brand-top-level-domains-are-back-april-2026/)
- [How to Mature From a Reactive to Proactive DNS and Email Security Posture](https://authenticweb.com/webinars/how-to-mature-from-a-reactive-to-proactive-dns-and-email-security-posture/)
- [Healthcare: DNS Security Vulnerabilities Discovered and Solved](https://authenticweb.com/webinars/healthcare-dns-security-vulnerabilities-discovered-and-solved/)
- [IT Director Pain & Compliance Risk](https://authenticweb.com/webinars/it-director-pain-compliance-risk/)
- [Brand Risk: External DNS Vulnerabilities Risk and Mitigation](https://authenticweb.com/webinars/external-dns-vulnerabilities-risk-and-mitigation/)
- [DNS Security Exposures: How to Find & Fix Them](https://authenticweb.com/webinars/dns-security-exposures-visibility/)
- [How your organization is exposed on the DNS](https://authenticweb.com/webinars/a-cisos-briefing/)
- [DNS Security: The Zone Mess](https://authenticweb.com/webinars/dns-security-the-zone-mess/)
- [Enterprise DNS Audit Results Revealed](https://authenticweb.com/webinars/enterprise-dns-audit-results-revealed-the-state-of-dns-security-and-compliance/)
- [Interview: Domains, DNS, and TLS Certificates](https://authenticweb.com/webinars/do-we-understand-the-risks-on-the-dns-interview/)
- [Brand TLDs: Building the Business Case](https://authenticweb.com/webinars/jump-the-curve-part-1-a-brand-tld-business-case/)
- [Brand TLDs: From Strategy to Execution](https://authenticweb.com/webinars/building-and-executing-a-brand-top-level-domain-strategy/)
- [Domain & DNS Risk Modernization](https://authenticweb.com/webinars/domain-and-dns-risk-modernization/)
- [Brand TLDs: All You Need to Know](https://authenticweb.com/webinars/brand-top-level-domains-why-what-how/)

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## Case Studies

- [Major Global Bank](https://authenticweb.com/case-studies/major-global-bank-confidential/)
- [Global Business Services Company](https://authenticweb.com/case-studies/global-business-services-company-confidential/)
- [G Adventures Inc.](https://authenticweb.com/case-studies/g-adventures-inc/)
- [The Canadian Broadcasting Corporation (CBC)](https://authenticweb.com/case-studies/the-canadian-broadcasting-corporation/)

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## Guides

- [Step-by-Step Guide: Preparing for a Brand TLD](https://authenticweb.com/guides/step-by-step-guide-preparing-for-a-brand-tld/)
- [A Complete Business Processes Guide for Corporate Domain and DNS Management](https://authenticweb.com/guides/improving-domain-dns-management/)
- [Guide to Modern Domain & DNS Management](https://authenticweb.com/guides/the-pain-of-corporate-domain-management-a-complete-guide-to-improved-management-of-domains-and-the-dns/)
- [Guide to Implementing DNSSEC Security](https://authenticweb.com/guides/a-complete-guide-to-managing-dnssec/)

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## Videos

- [How Brand TLDs Reduce External Attack Surface Risk](https://authenticweb.com/videos/how-brand-tlds-reduce-external-attack-surface-risk/)
- [Securing Your External DNS Attack Surface](https://authenticweb.com/videos/securing-your-external-dns-attack-surface/)
- [Zero Trust Meets Brand TLDs: The Future of Digital Trust](https://authenticweb.com/videos/zero-trust-meets-brand-tlds-the-future-of-digital-trust/)
- [Brand TLDs in 2026: Lessons from 2012](https://authenticweb.com/videos/brand-tlds-in-2026-lessons-from-2012/)
- [Strategy and Plan: Turning Your .brand Into Real Value](https://authenticweb.com/videos/strategy-and-plan-turning-your-brand-into-real-value/)
- [Consumer Trust — Would You Click a .brand?](https://authenticweb.com/videos/consumer-trust-would-you-click-a-brand/)
- [Governance: The Secret Power of Brand TLDs](https://authenticweb.com/videos/governance-the-secret-power-of-brand-tlds/)
- [The real cost of renting your digital identity](https://authenticweb.com/videos/the-real-cost-of-renting-your-digital-identity/)
- [Brand TLDs are trust security and control, not just branding](https://authenticweb.com/videos/brand-tlds-are-trust-security-and-control-not-just-branding/)
- [Not Just another Domain](https://authenticweb.com/videos/not-just-another-domain/)
- [Brand TLDs are back!](https://authenticweb.com/videos/brand-tlds-are-back/)
- [The Return of Brand TLDs in 2026](https://authenticweb.com/videos/webinar-brand-top-level-domains-are-back-in-2026/)
- [Why Own Your Brand TLD](https://authenticweb.com/videos/brand-tld-introduction-why-own-your-brand-tld/)
- [Brand Risk: External DNS Vulnerabilities and Mitigation](https://authenticweb.com/videos/brand-risk-external-dns-vulnerabilities-and-mitigation-webinar/)
- [DNS Inspector: Your DNS Security Test](https://authenticweb.com/videos/dns-inspector-introduction/)
- [IT Director Pain Webinar](https://authenticweb.com/videos/it-director-pain-webinar/)
- [DNS Inspector is a DNS penetration testing system.](https://authenticweb.com/videos/dns-inspector-is-a-dns-penetration-testing-system/)
- [Brand Top–Level Domains: Economic Club of Canada](https://authenticweb.com/videos/brand-top-level-domains-economic-club-of-canada/)
- [Authentic Web CISO Forum August](https://authenticweb.com/videos/authentic-web-ciso-forum-august/)
- [ALL YOU NEED TO KNOW ABOUT Brand Top-Level Domains](https://authenticweb.com/videos/all-you-need-to-know-about-brand-top-level-domains/)
- [BRAM - Edit A Zone Record](https://authenticweb.com/videos/bram-edit-a-zone-record/)
- [How to Mature from Reactive to Proactive DNS and email security Posture](https://authenticweb.com/videos/how-to-mature-from-reactive-to-proactive-dns-and-email-security-posture/)
- [Is Your DNS a Hidden Liability?](https://authenticweb.com/videos/is-your-dns-a-hidden-liability/)
- [Your organization is exposed on the DNS](https://authenticweb.com/videos/how-your-organization-is-exposed-on-the-dns/)
- [DNS Security Exposures Webinar](https://authenticweb.com/videos/dns-security-exposures-webinar/)
- [Webinar: Healthcare DNS Security Vulnerabilities Discovered and Solved](https://authenticweb.com/videos/webinar-healthcare-dns-security-vulnerabilities-discovered-and-solved/)
- [DNS Security Deep Dive: The Zone Problem](https://authenticweb.com/videos/dns-security-the-zone-mess/)
- [Enterprise DNS Audit Results Revealed: The State of DNS Security and Compliance](https://authenticweb.com/videos/enterprise-dns-audit-results-revealed-the-state-of-dns-security-and-compliance/)
- [How and Why to Modernize Enterprise DNS Management, Security and Compliance](https://authenticweb.com/videos/how-and-why-to-modernize-enterprise-dns-management-security-and-compliance/)
- [How to Execute a Brand TLD Strategy Edit](https://authenticweb.com/videos/how-to-execute-a-brand-tld-strategy-edit/)
- [How to Build a Brand TLD Business Case](https://authenticweb.com/videos/jump-the-curve-part-1-how-to-build-a-brand-tld-business-case/)
- [Domain and DNS Risk Modernization](https://authenticweb.com/videos/domain-and-dns-risk-modernization/)
- [Webinar: Your Domains and DNS are exposed to risks](https://authenticweb.com/videos/your-domains-and-dns-are-exposed-to-risks/)
- [Digital Marketing Innovations and the dot Brand Registry](https://authenticweb.com/videos/digital-marketing-innovations-and-the-dot-brand-registry/)
- [Is Your Enterprise Ready for the Next Wave of Domains?](https://authenticweb.com/videos/is-your-enterprise-ready-for-the-next-wave-of-domains/)

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