Taylor Morrison is a leading land developer and homebuilder headquartered in Scottsdale, Arizona. The company boasts a homebuilding legacy stretching back over 100 years.

The company has been systematically compounding shareholder value in the background. Operating across high-growth Sunbelt and coastal regions, they serve everyone from first-time buyers to affluent 55+ retirees chasing that “resort lifestyle” dream.

Fun fact: they have branded themselves “America’s Most Trusted Home Builder” for a decade straight (yes, that’s their own marketing, but still).

Between 2015 and 2024, Taylor Morrison exploded:

• Doubled annual home closings: 6,311 → 12,896

• Tripled market cap to ~$6.3 billion

• Quadrupled diluted EPS: $1.85 → $8.27

• Doubled lot inventory: 43,000 → 86,000 controlled lots

Key information

• Company name: Taylor Morrison Home Corporation

• Symbol: TMHC

• Stock Exchange: NYSE

• Sector / Industry / Subindustry: Consumer Cyclical / Residential Construction

• Market cap: $5.95 billion

• Country: United States

How they actually make money

Taylor Morrison runs a land-light business model with a captive mortgage arm with annual revenue of $8 billion in FY2024.

Homebuilding (the cash cow)

This is the engine: designing, building and selling single-family homes, townhomes and condos across the spectrum: from starter homes to luxury 55+ communities (their “Esplanade” brand).

Mid-to-high 90s% of revenue comes from selling houses. This is still a homebuilder at heart.

• Entry-Level (30% of sales): new buyers starting out.

• Move-Up (51% of sales): customers looking for a bigger or better home.

• Resort Lifestyle (19% of sales): focused on the affluent, often 55+ demographic, primarily served through the premium Esplanade brand.

The company’s focus is shifting toward higher-margin segments like Resort Lifestyle, where the Esplanade brand achieves

✅ a gross margin of 31% (about 7-8% higher than the company average)
✅ an average sales price of $779,000 vs. $602,000 company average.
✅ 50% of the buyers pay all cash.

Esplanade is a money printer in markets where retirees are flooding in with cash.

Taylor Morrison concentrates its operations across 21 markets in 12 states. The strategic focus is on the country’s most attractive housing markets.

The Asymmetric Edge portfolio gained 70% since launch (in 7 months), more than double what many investors would hope to see in a strong year.
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