Female Owned: Small business without the hustle | Astrid Bracke | Substack

Female Owned is that rare business newsletter that does not try to sell you hacks, ten-step-programmes or get rich quick schemes. Subscribe and discover business on your terms.

Recent posts

How I created and marketed my small business podcast

In September, I relaunched my podcast and created a marketing mini-series. Here's my complete plan, the choices I made, tools I used, and lessons I…

Dec 16, 2025 • Astrid Bracke

You are allowed

A gentle peptalk + resources for this time of year

Dec 11, 2025 • Astrid Bracke

Welcome to December: Female Owned Accountability Club 🎄

How did you get on in November and what are your gentle goals for December?

Dec 2, 2025

Create your self-led offer from start to finish

A workshop to add more sustainability and creativity to your business

Nov 27, 2025 • Astrid Bracke

The most spacious decision I've made in my business

Choosing a more flexible model changed how I work — and how I support my clients, too

Nov 20, 2025 • Astrid Bracke

Female Owned workshops

Create your self-led offer from start to finish

A workshop to add more sustainability and creativity to your business

Nov 27, 2025 • Astrid Bracke

Letting go of traditional ideas about work

Kicking old stories to the curb and making your own rules instead

Jul 24, 2025 • Astrid Bracke

How to create joyful and effective lead magnets

A workshop on creating resources that connect you to your audience

Jun 24, 2025 • Astrid Bracke

How to tackle fears and uncertainty in business

A workshop to encourage and empower you

May 22, 2025 • Astrid Bracke

Small business how to

How I created and marketed my small business podcast

In September, I relaunched my podcast and created a marketing mini-series. Here's my complete plan, the choices I made, tools I used, and lessons I…

Dec 16, 2025 • Astrid Bracke

Create your self-led offer from start to finish

A workshop to add more sustainability and creativity to your business

Nov 27, 2025 • Astrid Bracke

The most spacious decision I've made in my business

Choosing a more flexible model changed how I work — and how I support my clients, too

Nov 20, 2025 • Astrid Bracke

Designing a workweek that truly supports you

A gentle roadmap to make your week more spacious and sustainable

Nov 6, 2025 • Astrid Bracke

Substack for small business

I revamped my bestselling Substack for small business course 🎉

More ways to customise your Substack and an exclusive behind the scenes

May 23, 2024 • Astrid Bracke

10 things I learned about growing paid subscriptions on Substack

A bonus post with advice for Substack, business and life 💌

Oct 31, 2023 • Astrid Bracke

5 questions I get asked most frequently about my Substack strategy

Behind the scenes on how I use (and grow) my Substack--and the things I don't do

Oct 17, 2023 • Astrid Bracke

Lessons, surprises and what's next: reflecting on 6 months on Substack

What's worked for me, some surprises + a bumper crop of favourites

Jun 1, 2023 • Astrid Bracke

Behind the scenes

How I created and marketed my small business podcast

In September, I relaunched my podcast and created a marketing mini-series. Here's my complete plan, the choices I made, tools I used, and lessons I…

Dec 16, 2025 • Astrid Bracke

How I'm gearing up for the launch of Grow

Scaling up, scaling down and being a human

Sep 30, 2025 • Astrid Bracke

Behind the scenes in my business this month

And submit your questions for the mini-mastermind by the end of this month 💌

Aug 26, 2025 • Astrid Bracke

It's been a while

A long overdue look at how it's going this year

Oct 22, 2024 • Astrid Bracke

Podcast

6:42

Behind the Grow launch—lessons in gentle marketing

A look at what worked, what I’d change, and how I’m planning ahead for more gentle, sustainable launches.

Nov 7, 2025 • Astrid Bracke

8:14

Why marketing can feel so uncomfortable-and how to make it feel safer

Listen now (8 mins) | Visibility and asking for money can both feel risky. This episode offers gentle reframes and small steps to help marketing feel…

Oct 31, 2025 • Astrid Bracke

8:52

How I grew my small business without social media

What happened when social media no longer fit my business, and what I did instead.

Oct 24, 2025 • Astrid Bracke

25:41

Bonus: Seven small business marketing questions, answered

Listen now (26 mins) | From newsletters that don’t sell to marketing with limited energy — seven real questions and gentle, practical answers to help…

Oct 17, 2025 • Astrid Bracke

Female Owned community

Welcome to January: Female Owned Accountability Club ❄️

How did you get on in December and what are your gentle goals for January?

Jan 6

Welcome to December: Female Owned Accountability Club 🎄

How did you get on in November and what are your gentle goals for December?

Dec 2, 2025

Create your self-led offer from start to finish

A workshop to add more sustainability and creativity to your business

Nov 27, 2025 • Astrid Bracke

Welcome to November: Female Owned Accountability Club 🍁

How did you get on in October and what are your gentle goals for November?

Nov 4, 2025

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