Cloud integration hits a homerun for specialty retailer

It’s no secret that the retail landscape is more competitive than ever. The customer is in total control, and only a personalized, unique retail experience will capture their attention — and open their wallets.

A sporting goods retail chain in the U.S. wanted to develop innovative products and services that would meet the demands of today’s customers.​ The existing business model was not captivating enough to keep drawing customers.​ ​On top of that, the digital and store channels were not integrated to provide a seamless buying experience.​

They needed a modern, scalable platform with real-time integration capabilities and a partner with the expertise to deliver the digital transformation to help execute the overarching strategy of the “Store of the Future.”

Customer-centric supply chain is a whole new ball game

Ascendion engineered an end-to-end, customer-centric supply chain management solution through an integrated set of services, processes, and technologies. The solution blueprint leveraged Azure Logic Apps to create a modern Cloud-based integration platform, replacing legacy Biztalk. 

The modernized platform was made flexible to manage diverse data types, sources, and formats from multiple online/offline channels. We put into place a customer data hub, with seamless access of data, to improve the customer purchase experience online and in-store. 

Game on for the store of the future

Ascendion helped the retailer bring the store of the future to life with a new supply chain design and architected a new customer data hub to accommodate the new capabilities. 

Tech-Stack: Azure Logic Apps, Biztalk, .Net

Client Quote

At BMS, we wanted our consultants to focus on the possible, freeing up time lost to reading endless CV’s that could instead be used to really engage with people who are looking for that first step in their sales career. The solution we adopted found the right balance between machine efficiency and human empathy.

– Graham Halewood,
Chief Operations Officer

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