Subscribe
Sign in
Home
Podcast
Notes
Chat
Instagram
Join the Course
Portfolio
Archive
About
What to Do When All Your Ideas Feel Obvious
The phase where taste sharpens and certainty dissolves
16 hrs ago
•
Zoë Yasemin
19
3
The Pressure to Always Be Productive as a Creative
On creative anxiety and the unspoken demand to always be “on”
Jan 12
•
Zoë Yasemin
87
3
21
How to Stay Relevant as a Creative Without Chasing Trends
On creative fatigue, cultural authority, and choosing direction over performance
Jan 8
•
Zoë Yasemin
76
1
16
The Art Directors Guide to Choreography
Seeing movement as visual structure
Jan 4
•
Zoë Yasemin
79
2
12
Concept Lab: Louis Vuitton Beauty
How I would art direct a campaign for Louis Vuitton Beauty
Dec 26, 2025
•
Zoë Yasemin
28
1
Most Popular
View all
Simple Art Direction Techniques To Elevate Your Concept
Mar 7, 2025
•
Zoë Yasemin
895
35
131
30 Day Craft Your Art Direction DNA Course/Week 1
Feb 3, 2025
•
Zoë Yasemin
250
12
87
The Myth of Good Taste
Sep 16, 2025
•
Zoë Yasemin
215
11
51
Why Creative Talent Is Not Enough To Make It Today
Nov 7, 2025
•
Zoë Yasemin
198
4
26
education
View all
Visibility is Everything as a Creative Today
A grounded framework for building presence, opportunity, and trust in your work — even if you’re shy or just starting out
Dec 19, 2025
•
Zoë Yasemin
87
2
11
Creative Flow Comes After You Begin
Not every idea begins inspired, most begin in motion
Oct 14, 2025
•
Zoë Yasemin
137
4
24
Turning Loose Thoughts Into Tangible Ideas
How to move from a feeling to a concept that can be shared, pitched, and executed.
Aug 21, 2025
•
Zoë Yasemin
104
2
11
What Art Directors Really Think When They See Photographers' Portfolios
My honest, no-filter guide after reviewing hundreds of photographers a year
Jul 6, 2025
•
Zoë Yasemin
64
10
2
The Art Director’s Shoot Day Playbook
Rituals, real strategies, and how to lead with clarity and calm on set
May 5, 2025
•
Zoë Yasemin
56
4
5
analysis
View all
What to Do When All Your Ideas Feel Obvious
The phase where taste sharpens and certainty dissolves
16 hrs ago
•
Zoë Yasemin
19
3
How to Stay Relevant as a Creative Without Chasing Trends
On creative fatigue, cultural authority, and choosing direction over performance
Jan 8
•
Zoë Yasemin
76
1
16
Slowing Down Research
Relearning how to look, choose, and understand
Nov 18, 2025
•
Zoë Yasemin
116
4
20
The Myth of Good Taste
'Good taste' is a tool and our obsession with it limits creativity
Sep 16, 2025
•
Zoë Yasemin
215
11
51
Culture Without Direction
When every trend coexists, what defines “now”?
Aug 26, 2025
•
Zoë Yasemin
128
7
28
personal
View all
All Your Art Direction Questions Answered
Spilling everything in a transparent Q&A
Sep 4, 2025
•
Zoë Yasemin
31
2
1
The End of Summer Reset for Creatives
Preparing your creative season before it begins
Aug 14, 2025
•
Zoë Yasemin
81
1
16
On Finding Your Voice Before Your Style
Why your ideas matter more than your moodboard
Jun 11, 2025
•
Zoë Yasemin
180
4
32
On Asking Before You’re Ready
How to create your own opportunities instead of waiting to be chosen.
May 28, 2025
•
Zoë Yasemin
77
9
10
On Dealing with Imposter Syndrome
How to deal with self doubt and pressure
Mar 19, 2025
•
Zoë Yasemin
83
20
15
guides
View all
The Art Directors Guide to Choreography
Seeing movement as visual structure
Jan 4
•
Zoë Yasemin
79
2
12
The Editorial Concept Engine
A repeatable method for art directors, photographers, and visual creatives who want to move past “cool images” and into real concept building
Nov 21, 2025
•
Zoë Yasemin
47
1
6
The Art Director’s Guide to Architecture
How space shapes what we see
Nov 12, 2025
•
Zoë Yasemin
107
5
16
World-Building Beyond Campaigns
How brands create meaning outside the frame
Nov 3, 2025
•
Zoë Yasemin
104
1
27
The Art Director’s Guide to Anthropology
Seeing culture as your raw material
Oct 24, 2025
•
Zoë Yasemin
151
12
37
inspiration
View all
The Art Director’s Reading List
Books, magazines, films, and visual culture sources to expand your vision
Sep 20, 2025
•
Zoë Yasemin
98
1
20
3 Editorials To Get Inspired By/6
New inspiration out of your usual feed
May 14, 2025
•
Zoë Yasemin
52
5
10 Sneaker Art Direction Ideas
A collection of simple concepts to spark your next campaign or elevate a loose brief
Apr 23, 2025
•
Zoë Yasemin
66
11
9
The Art Director's Visual Library
50+ Tools, resources, and sites I actually use for research
Apr 13, 2025
•
Zoë Yasemin
138
5
16
Simple Art Direction Techniques To Elevate Your Concept/2
A creative cheatsheet for when your mind goes blank
Mar 13, 2025
•
Zoë Yasemin
123
6
15
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
