{"id":27180,"date":"2022-01-27T17:55:27","date_gmt":"2022-01-27T22:55:27","guid":{"rendered":"https:\/\/arraydigital.com\/mobile-websites-law-firm\/"},"modified":"2026-02-10T09:22:03","modified_gmt":"2026-02-10T14:22:03","slug":"mobile-optimized-website-design-benefits","status":"publish","type":"post","link":"https:\/\/arraydigital.com\/mobile-optimized-website-design-benefits\/","title":{"rendered":"Mobile Websites for Law Firms"},"content":{"rendered":"

Over half of all searches are now made on\u00a0mobile devices. If your law firm’s\u00a0web design<\/a>\u00a0isn’t responsive, you will lose those potential contacts. Your competitors already have\u00a0mobile-friendly\u00a0sites, and your\u00a0potential clients\u00a0are moving to them as a result. Contact<\/a> Array Digital today to schedule a website evaluation and see what you can do to make your\u00a0law firm’s website\u00a0mobile-friendly.<\/p>\n

Need Help? Get a Free Comprehensive Website Audit and Strategy Session with Our Senior Strategist<\/p>\n

Is Your\u00a0law Firm Website\u00a0mobile-friendly? Why It Matters<\/h2>\n

In the modern world, the majority of website traffic comes not from\u00a0desktop computers, but from\u00a0mobile devices. In the\u00a0first quarter of 2021<\/a>, 54.8% of website traffic came from mobile devices. Since 2019, over half of all website traffic has been from a mobile device. That means an effective online marketing strategy\u00a0must target\u00a0mobile devices.<\/p>\n

Mobile-friendly\u00a0web Design\u00a0requires Planning<\/h3>\n

A\u00a0mobile-friendly\u00a0website doesn’t happen by accident. A typical\u00a0website design\u00a0does not necessarily work well on a\u00a0mobile device. Yet more and more people are already searching for you on\u00a0mobile devices, causing you to lose potential contacts.<\/p>\n

Working with the right\u00a0web design\u00a0team can help you optimize your site to reach mobile users. Array Digital is well-versed in mobile\u00a0web design\u00a0techniques and the unique needs of law firms for online marketing. This combination makes us the right choice for your mobile marketing efforts.<\/p>\n

Target\u00a0smartphone\u00a0users More Effectively<\/h3>\n

When people grab their phones to search about a legal matter, such as\u00a0family law\u00a0or\u00a0estate planning, having a site that shows up well on their\u00a0mobile device\u00a0is key to getting that potential\u00a0new client. These clients are often fairly far in the marketing funnel, and they are likely ready to make a phone call. A\u00a0mobile-friendly\u00a0law firm\u00a0website\u00a0design\u00a0allows you to target\u00a0smartphone\u00a0users with your online marketing efforts.<\/p>\n

Create the Right Impression With\u00a0potential Clients<\/h3>\n

In addition, having a\u00a0responsive website\u00a0that shows up well on both desktops and\u00a0mobile devices\u00a0makes your firm look tech-savvy. This can help brand you as a modern, trustworthy law firm<\/a> that people want to do business with. Some\u00a0prospective clients\u00a0will trust that you are ahead of the game because they will be able to find you online no matter how they search.<\/p>\n

Mobile Website\u00a0for Your Law Firm That Displays Well<\/h2>\n

So how do you go about getting a\u00a0mobile site?\u00a0Mobile sites\u00a0are different from desktop sites for several reasons, including these:<\/p>\n

Different\u00a0screen Sizes<\/h3>\n

A mobile screen is a tiny portion of the size of a desktop screen. This greatly limits the amount of information a\u00a0mobile site\u00a0can display because the screen simply can’t hold as much information as a computer monitor can. Your website’s mobile design<\/a> must account for this smaller\u00a0screen size. This also means that you must carefully plan the content on that screen. Each piece of content needs to have a specific role\u00a0in driving people to your firm and its\u00a0practice areas.<\/p>\n

Different User Habits<\/h3>\n

When people are on a\u00a0smartphone, they browse the Internet differently than when they are on the computer. For example, users on a\u00a0desktop computer\u00a0will spend 16.7 minutes on a website on average, but only\u00a010.4 seconds<\/a>\u00a0on a\u00a0mobile site\u00a0using a\u00a0cell phone. This means that you can’t offer up large chunks of text on a\u00a0mobile website\u00a0because site visitors won’t read it.<\/p>\n

Time is just one way mobile users are different from desktop users. Intent is another difference. People searching on their phones are often closer to a purchase decision than those who browse on a computer, and\u00a076% of mobile users<\/a>\u00a0who search with their\u00a0smartphones\u00a0will visit a business within a day. While law firms may have slightly different stats, this shows that mobile searchers are ready to get to work, making them highly targeted traffic worth reaching.<\/p>\n

Different Load Times<\/h3>\n

The\u00a0cell phone\u00a0user experience\u00a0requires a fast load time. Since people won’t stay on a\u00a0mobile site\u00a0long, it has to load lightning-fast.\u00a0Potential clients\u00a0searching online will not spend long on a site if it won’t load quickly.<\/p>\n

The average time for a mobile\u00a0webpage\u00a0to load fully is\u00a015.3 seconds<\/a>. However, the most important parts of the page need to load more quickly than this to keep users on the site. Statistics show that even a one-second delay in mobile load times can impact your conversions by as much as 20%, so\u00a0mobile sites\u00a0must load quickly.<\/p>\n

Site And\u00a0functionality\u00a0must Work on Mobile<\/h3>\n

To reach mobile users, your site must look good and\u00a0function\u00a0well on both\u00a0mobile phones\u00a0and tablets. The\u00a0mobile-friendly\u00a0design ensures your website will show up well no matter which type of\u00a0mobile device\u00a0the user has.<\/p>\n

If people report a negative experience on a\u00a0mobile site, it detracts from their view of your law firm. In fact, a negative experience on mobile makes it\u00a062% less likely<\/a>\u00a0that the individual will make a purchase later. Even a highly effective website in other ways will not convert if the\u00a0mobile site\u00a0gives a negative experience.<\/p>\n

Responsive Design\u00a0addresses Both<\/h3>\n

That said, a\u00a0mobile-friendly\u00a0website will look bare and empty on a desktop, and it will not provide the right\u00a0user experience\u00a0for the desktop user.\u00a0Responsive design\u00a0allows a site to automatically adjust based on the user’s platform. If the user is on a desktop, it will show the desktop version of the site. If the user is on a phone or tablet, it will show the mobile version.<\/p>\n

This responsiveness helps increase conversions and takes away the guesswork of deciding what platform to spend your time targeting. With\u00a0responsive design, you can target both. Array Digital will help you build a responsive and effective website utilizing the most current best practices.<\/p>\n

Mobile-friendly websites Help SEO rankings<\/h2>\n

Another reason you should focus on creating a\u00a0lawyer website\u00a0that is\u00a0mobile-friendly\u00a0is to help your\u00a0search engine optimization\u00a0efforts. Google recognizes responsive\u00a0legal industry\u00a0websites and rewards those with higher\u00a0rankings. If you are serious about\u00a0SEO, you need to get serious about\u00a0mobile-friendly\u00a0design.<\/p>\n

The higher\u00a0ranking\u00a0that comes with a\u00a0mobile-friendly\u00a0site occurs because a responsive site offers a better\u00a0user experience, regardless of the platform\u00a0prospective clients\u00a0use to search for your\u00a0law office. Google’s goal is to give search results that help people find what they are looking for, and this means delivering results they can read on any device they are using.<\/p>\n

In addition, a truly\u00a0mobile-friendly\u00a0website has a faster load speed. That, in turn, improves the\u00a0new website’s\u00a0ranking. This combination boosts your search\u00a0marketing strategies\u00a0simply by making your website responsive.<\/p>\n

Mobile-friendly\u00a0website Improves Mobile\u00a0user Experience<\/h2>\n

Ultimately, your goal with a\u00a0law firm website\u00a0is to reach\u00a0website visitors\u00a0with your message, and that requires\u00a0usability\u00a0on all platforms. A\u00a0mobile-friendly\u00a0website won’t frustrate visitors with\u00a0web pages\u00a0they can’t see on their device. This better\u00a0user experience\u00a0almost always leads to better conversions.<\/p>\n

A\u00a0mobile-friendly\u00a0website will load quickly<\/a>, making your\u00a0law office\u00a0look professional to those who visit. Users are less likely to click away and go to your competition when they see the information they need to be displayed quickly after clicking the link on your site.<\/p>\n

Finally, a\u00a0mobile-friendly\u00a0website will hyperlink your\u00a0phone number\u00a0so visitors can easily call you to get more information about your services. This increases the chances of conversion because the ability to call is intuitive.<\/p>\n

Features of A\u00a0mobile-friendly\u00a0law Firm Website<\/h2>\n

The importance of a\u00a0mobile site\u00a0is clear, but many law firms are lost as to how to create such a site. How can you tell if your website is\u00a0mobile-friendly? The best way to create a\u00a0mobile-friendly\u00a0site is with the help of online marketing professionals, but you also need to know what that site looks like.<\/p>\n

Some features that show your\u00a0attorney website\u00a0works well for mobile users include these:<\/p>\n

Responsive\u00a0website\u00a0design<\/h3>\n

The most important feature is\u00a0responsive\u00a0website\u00a0design.\u00a0Responsive websites\u00a0showcase the best version of the site based on the\u00a0screen size\u00a0of the device used. Responsiveness lets the site reformat itself to show properly to the user in a way that makes sense for their particular device. Array Digital can help you customize your site to be responsive and give your visitors a good\u00a0user experience.<\/p>\n

Clear Call-to-action<\/h3>\n

On the mobile-facing side of your website, don’t load the page with\u00a0contact information<\/a>. Rather, have a clear call-to-action button that says “call now” or “get more information” and links to your online form or\u00a0phone number. Tell the user exactly what they need to do to get information, then make it easy for them to do it with a simple button. Remember, the user has limited screen space, so simple is better.<\/p>\n

Click-to-call\u00a0phone Number<\/h3>\n

Your\u00a0mobile site\u00a0needs to have your\u00a0phone number, but it works best if that number is formatted as a click-to-call number. Users who have to remember a\u00a0phone number\u00a0or copy\/paste it into their\u00a0dialer are not going to take that action. Alternately, if a user is visiting your website to inquire about your\u00a0practice areas, and all they have to do to schedule their\u00a0free consultation\u00a0is click a button or hyperlinked\u00a0phone number, they are highly likely to take action.<\/p>\n

Swiping-friendly Navigation<\/h3>\n

Can site visitors swipe on your site to navigate it, or do they have to click on everything they want to utilize? This is becoming increasingly popular as\u00a0mobile phone\u00a0usage increases. It takes specific design elements to make your web paging swiping-friendly, so work with your\u00a0web design\u00a0and optimization team at Array Digital to incorporate that into your site.<\/p>\n

Simple Contact Forms<\/h3>\n

One of the goals of a\u00a0legal marketing\u00a0website is to gain new contacts, but complex contact forms will be a distraction for mobile users. Keep your\u00a0mobile site\u00a0contact forms as simple as possible, asking for little more than an email address, name, and\u00a0phone number. The entire form should fit easily on the screen, without the need to scroll around to find all the fields.<\/p>\n

Professional Help Can Make Your\u00a0web Pages\u00a0mobile-friendly<\/h2>\n

If the process of creating a\u00a0mobile-friendly\u00a0website seems overwhelming, you can get help from Array Digital. Our\u00a0web design\u00a0and online marketing professionals have the\u00a0SEO\u00a0and mobile digital marketing skills you need to create a\u00a0mobile-friendly\u00a0new website<\/a>.<\/p>\n

If you already have a website, we can also tweak it to be responsive and effective. We will evaluate what elements your site has that works\u00a0and provide suggestions for changes to\u00a0make it work even better. Our goal is to help you have a larger number of conversions to enjoy more online marketing success.<\/p>\n

As part of our professional\u00a0web design\u00a0help, we offer analytics services. We will show you how well your new or updated site is working, helping you make additional changes if they are needed. This insight lets you make the right choices if you need to make adjustments, rather than simply guessing what needs to be changed.<\/p>\n

This comprehensive combination of\u00a0web design, website optimization, and analytics will help you maximize your online presence, no matter what type of device someone is searching with.\u00a0Mobile websites\u00a0for law firms\u00a0are essential,<\/a> and Array Digital will help make it happen.<\/p>\n

Schedule A free Consultation and Website Evaluation with Array Digital<\/h2>\n

A new,\u00a0mobile-friendly\u00a0website is just around the corner for your law firm. Array Digital is here to make it happen. All you need to do is schedule a\u00a0free consultation\u00a0at 757.333.3021<\/a> or contact us using our online contact form<\/a> to speak with an experienced digital marketing expert at Array Digital and start optimizing your site.<\/p>\n","protected":false},"excerpt":{"rendered":"

Over half of all searches are now made on\u00a0mobile devices. If your law firm’s\u00a0web design\u00a0isn’t responsive, you will lose those potential contacts. Your competitors already have\u00a0mobile-friendly\u00a0sites, and your\u00a0potential clients\u00a0are moving to them as a result. Contact Array Digital today to schedule a website evaluation and see what you can do to make your\u00a0law firm’s website\u00a0mobile-friendly. […]<\/p>\n","protected":false},"author":13,"featured_media":27181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-27180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/arraydigital.com\/wp-json\/wp\/v2\/posts\/27180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arraydigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arraydigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arraydigital.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/arraydigital.com\/wp-json\/wp\/v2\/comments?post=27180"}],"version-history":[{"count":5,"href":"https:\/\/arraydigital.com\/wp-json\/wp\/v2\/posts\/27180\/revisions"}],"predecessor-version":[{"id":39488,"href":"https:\/\/arraydigital.com\/wp-json\/wp\/v2\/posts\/27180\/revisions\/39488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arraydigital.com\/wp-json\/wp\/v2\/media\/27181"}],"wp:attachment":[{"href":"https:\/\/arraydigital.com\/wp-json\/wp\/v2\/media?parent=27180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arraydigital.com\/wp-json\/wp\/v2\/categories?post=27180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arraydigital.com\/wp-json\/wp\/v2\/tags?post=27180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}