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The goal of the research is to improve the outcomes of the formal learning process through the design and implementation of an educational game on a social network and its integration with a learning management system (<jats:styled-content style=\"fixed-case\">LMS<\/jats:styled-content>) of an educational institution. As a proof of concept, a <jats:styled-content style=\"fixed-case\">F<\/jats:styled-content>acebook educational game that enables students to learn and test their knowledge was developed. Furthermore, the game was integrated with the <jats:styled-content style=\"fixed-case\">M<\/jats:styled-content>oodle <jats:styled-content style=\"fixed-case\">LMS<\/jats:styled-content> and the evaluation was performed within the e\u2010learning system at the <jats:styled-content style=\"fixed-case\">F<\/jats:styled-content>aculty of <jats:styled-content style=\"fixed-case\">O<\/jats:styled-content>rganizational <jats:styled-content style=\"fixed-case\">S<\/jats:styled-content>ciences, <jats:styled-content style=\"fixed-case\">U<\/jats:styled-content>niversity of <jats:styled-content style=\"fixed-case\">B<\/jats:styled-content>elgrade. The results show that the application of social network edutainment in an e\u2010learning ecosystem has a positive impact on both the students' results and their satisfaction with the learning process as a whole.<\/jats:p>","DOI":"10.1111\/jcal.12108","type":"journal-article","created":{"date-parts":[[2015,6,30]],"date-time":"2015-06-30T01:49:37Z","timestamp":1435628977000},"page":"592-605","source":"Crossref","is-referenced-by-count":18,"title":["Enhancing formal e\u2010learning with edutainment on social networks"],"prefix":"10.1111","volume":"31","author":[{"given":"A.","family":"Labus","sequence":"first","affiliation":[{"name":"Faculty of Organizational Sciences University of Belgrade  Belgrade Serbia"}]},{"given":"M.","family":"Despotovi\u0107\u2010Zraki\u0107","sequence":"additional","affiliation":[{"name":"Faculty of Organizational Sciences University of Belgrade  Belgrade Serbia"}]},{"given":"B.","family":"Radenkovi\u0107","sequence":"additional","affiliation":[{"name":"Faculty of Organizational Sciences University of Belgrade  Belgrade Serbia"}]},{"given":"Z.","family":"Bogdanovi\u0107","sequence":"additional","affiliation":[{"name":"Faculty of Organizational Sciences University of Belgrade  Belgrade Serbia"}]},{"given":"M.","family":"Radenkovi\u0107","sequence":"additional","affiliation":[{"name":"School of Computing Union University  Belgrade Serbia"}]}],"member":"311","published-online":{"date-parts":[[2015,6,29]]},"reference":[{"key":"e_1_2_8_2_1","first-page":"1","article-title":"Using online social networking: Students' purposes of Facebook usage at the University of Turkey","volume":"3","author":"Akyildiz M.","year":"2012","journal-title":"Journal of Technology Research"},{"key":"e_1_2_8_3_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1365-2729.2012.00490.x"},{"key":"e_1_2_8_4_1","doi-asserted-by":"publisher","DOI":"10.1002\/asi.20112"},{"key":"e_1_2_8_5_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2013.06.013"},{"key":"e_1_2_8_6_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-8535.2010.01115.x"},{"key":"e_1_2_8_7_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1083-6101.2007.00393.x"},{"key":"e_1_2_8_8_1","doi-asserted-by":"publisher","DOI":"10.1177\/0163443705049057"},{"key":"e_1_2_8_9_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.cag.2005.10.003"},{"key":"e_1_2_8_10_1","doi-asserted-by":"publisher","DOI":"10.5688\/ajpe7510207"},{"key":"e_1_2_8_11_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10723-013-9283-2"},{"key":"e_1_2_8_12_1","doi-asserted-by":"publisher","DOI":"10.1145\/1272516.1272537"},{"key":"e_1_2_8_13_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2010.07.028"},{"key":"e_1_2_8_14_1","doi-asserted-by":"publisher","DOI":"10.1142\/9789812799456_0005"},{"key":"e_1_2_8_15_1","volume-title":"Using Moodle: Teaching with the popular open source course management system","author":"Cole J.","year":"2007"},{"key":"e_1_2_8_16_1","doi-asserted-by":"publisher","DOI":"10.1201\/9781420035834"},{"key":"e_1_2_8_17_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.sbspro.2012.05.600"},{"key":"e_1_2_8_18_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.iheduc.2011.06.002"},{"key":"e_1_2_8_19_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.iheduc.2011.05.009"},{"key":"e_1_2_8_20_1","doi-asserted-by":"crossref","unstructured":"De Paolis L. 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