{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,30]],"date-time":"2026-01-30T23:00:45Z","timestamp":1769814045118,"version":"3.49.0"},"reference-count":103,"publisher":"Wiley","issue":"6","license":[{"start":{"date-parts":[[2007,2,13]],"date-time":"2007-02-13T00:00:00Z","timestamp":1171324800000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["J. Am. Soc. Inf. Sci."],"published-print":{"date-parts":[[2007,4]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:p>The Internet is increasingly being recognized for its potential for health communication and education. The perceived relative advantage of the Internet over other media is its cost\u2010effectiveness and interactivity, which in turn contribute to its persuasive capabilities. Ironically, despite its potential, we are nowhere nearer understanding how interactivity affects processing of health information and its contribution in terms of health outcomes. An experiment was conducted to examine the effects of Web interactivity on comprehension of and attitudes towards two health Web sites, and whether individual differences might moderate such effects. Two sites on skin cancer were designed with different levels of interactivity and randomly assigned to 441 undergraduate students (aged 18\u201326) at a large southeastern university. The findings suggest that interactivity can significantly affect comprehension as well as attitudes towards health Web sites. The article also discusses insights into the role of interactivity on online health communications, and presents implications for the effective design of online health content.<\/jats:p>","DOI":"10.1002\/asi.20557","type":"journal-article","created":{"date-parts":[[2007,2,13]],"date-time":"2007-02-13T20:10:29Z","timestamp":1171397429000},"page":"766-776","source":"Crossref","is-referenced-by-count":95,"title":["Can interactivity make a difference? Effects of interactivity on the comprehension of and attitudes toward online health content"],"prefix":"10.1002","volume":"58","author":[{"given":"Mia Liza A.","family":"Lustria","sequence":"first","affiliation":[]}],"member":"311","published-online":{"date-parts":[[2007,2,13]]},"reference":[{"key":"e_1_2_7_2_1","doi-asserted-by":"publisher","DOI":"10.1111\/1467-8535.00078"},{"key":"e_1_2_7_3_1","first-page":"199","volume-title":"Handbook of discourse processes","author":"Alexander P.A.","year":"2003"},{"key":"e_1_2_7_4_1","unstructured":"Anderson M.H.(2002).The effects of individuals' social network characteristics and information processing characteristics on their sensemaking of complex ambiguous issues. Unpublished dissertation University of Minnesota Twin Cities Minnesota."},{"issue":"3","key":"e_1_2_7_5_1","first-page":"309","article-title":"Making the most of interactivity online","volume":"48","author":"Andrisani D.","year":"2001","journal-title":"Technical Communication"},{"key":"e_1_2_7_6_1","volume-title":"The social psychology of consumer behaviour","author":"Bagozzi R.P.","year":"2002"},{"key":"e_1_2_7_7_1","doi-asserted-by":"publisher","DOI":"10.1001\/jama.289.18.2400"},{"issue":"3","key":"e_1_2_7_8_1","first-page":"227","article-title":"Perceived disorientation and incidental learning in a Web\u2010based environment: Internal and external factors","volume":"10","author":"Baylor A.L.","year":"2001","journal-title":"Journal of Educational Multimedia and Hypermedia"},{"issue":"4","key":"e_1_2_7_9_1","first-page":"23","article-title":"New media interactive advertising vs. traditional advertising","volume":"38","author":"Bezjian\u2010Avery A.","year":"1998","journal-title":"Journal of Advertising Research"},{"key":"e_1_2_7_10_1","volume-title":"Toward a theory of instruction","author":"Bruner J.S.","year":"1966"},{"key":"e_1_2_7_11_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0747-5632(00)00029-7"},{"key":"e_1_2_7_12_1","doi-asserted-by":"publisher","DOI":"10.1207\/s15327752jpa4803_13"},{"key":"e_1_2_7_13_1","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.45.4.805"},{"key":"e_1_2_7_14_1","doi-asserted-by":"publisher","DOI":"10.1080\/14703290110035428"},{"key":"e_1_2_7_15_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0747-5632(02)00058-4"},{"key":"e_1_2_7_16_1","doi-asserted-by":"publisher","DOI":"10.1080\/108107398127517"},{"issue":"2","key":"e_1_2_7_17_1","first-page":"177","article-title":"Cognitive variables and patterns of hypertext performances: Lessons learned for educational hypermedia construction","volume":"7","author":"Castelli C.","year":"1998","journal-title":"Journal of Educational Multimedia and Hypermedia"},{"key":"e_1_2_7_18_1","doi-asserted-by":"publisher","DOI":"10.2190\/0BK5-6X68-H0E9-JKBA"},{"key":"e_1_2_7_19_1","doi-asserted-by":"publisher","DOI":"10.1207\/s15327051hci1102_2"},{"key":"e_1_2_7_20_1","unstructured":"Cho Y.(1995 June 17\u201319).Learner control cognitive processes and hypertext learning environments. Paper presented at the National Educational Computing Conference NECC '95 Baltimore MD."},{"key":"e_1_2_7_21_1","doi-asserted-by":"publisher","DOI":"10.1111\/1467-8535.00326"},{"issue":"2","key":"e_1_2_7_22_1","first-page":"165","article-title":"Navigation maps in hierarchical\u2010structured hypertext courseware","volume":"27","author":"Chou C.","year":"2000","journal-title":"International Journal of Instructional Media"},{"key":"e_1_2_7_23_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0738-3991(03)00073-9"},{"key":"e_1_2_7_24_1","doi-asserted-by":"publisher","DOI":"10.1093\/her\/16.6.671"},{"key":"e_1_2_7_25_1","doi-asserted-by":"publisher","DOI":"10.1037\/h0042761"},{"issue":"5","key":"e_1_2_7_26_1","first-page":"458","article-title":"Reading comprehension on the Internet: Expanding our understanding of reading comprehension to encompass new literacies","volume":"56","author":"Coiro J.","year":"2003","journal-title":"Reading Teacher"},{"key":"e_1_2_7_27_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2001.10673646"},{"issue":"2","key":"e_1_2_7_28_1","first-page":"283","article-title":"Where am I to go? Use of the Internet for consumer health information by two vulnerable communities","volume":"53","author":"Detlefsen E.G.","year":"2004","journal-title":"Library Trends"},{"key":"e_1_2_7_29_1","doi-asserted-by":"publisher","DOI":"10.2190\/G8C5-342V-DJX3-Q53F"},{"key":"e_1_2_7_30_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0020-7373(05)80168-3"},{"key":"e_1_2_7_31_1","doi-asserted-by":"publisher","DOI":"10.3102\/00346543068003322"},{"key":"e_1_2_7_32_1","doi-asserted-by":"publisher","DOI":"10.1080\/01443410303225"},{"key":"e_1_2_7_33_1","doi-asserted-by":"publisher","DOI":"10.1177\/14614440022225751"},{"key":"e_1_2_7_34_1","doi-asserted-by":"publisher","DOI":"10.1080\/1355800032000038787"},{"key":"e_1_2_7_35_1","doi-asserted-by":"publisher","DOI":"10.1207\/s15506878jobem4601_3"},{"key":"e_1_2_7_36_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1468-2958.2004.tb00731.x"},{"key":"e_1_2_7_37_1","doi-asserted-by":"publisher","DOI":"10.1177\/1359105303008001435"},{"key":"e_1_2_7_38_1","doi-asserted-by":"publisher","DOI":"10.1108\/10662240310458369"},{"key":"e_1_2_7_39_1","unstructured":"Fox S.(2005 May 15).Health information online(Pew Internet and American Life Project Report)."},{"key":"e_1_2_7_39_2","unstructured":"Retrieved October 19 2005 fromhttp:\/\/www.pewinternet.org\/PPF\/r\/156\/report_display.asp"},{"key":"e_1_2_7_40_1","unstructured":"Fox S. &Fallows D.(2003 July 16).Internet health sources: Health searches and e\u2010mail have become more commonplace but there is room for improvement in searches and overall Internet access(Pew Internet and American Life Project Report)."},{"key":"e_1_2_7_40_2","unstructured":"Retrieved October 5 2003 fromhttp:\/\/www.pewinternet.org\/reports\/pdfs\/PIP_Health_Report_July_2003.pdf"},{"key":"e_1_2_7_41_1","doi-asserted-by":"publisher","DOI":"10.1080\/08838159809364462"},{"key":"e_1_2_7_42_1","doi-asserted-by":"publisher","DOI":"10.1080\/15252019.2000.10722040"},{"key":"e_1_2_7_43_1","unstructured":"Horrigan J.B. &Rainie L.(2002 December 29).Most expect to find key information online most find the information they seek many now turn to the Internet first(Pew Internet and American Life Project Report)."},{"key":"e_1_2_7_43_2","unstructured":"Retrieved January 5 2003 fromhttp:\/\/www.pewinternet.org\/reports\/pdfs\/PIP_Expectations.pdf"},{"key":"e_1_2_7_44_1","doi-asserted-by":"publisher","DOI":"10.1080\/108107397127572"},{"issue":"1","key":"e_1_2_7_45_1","first-page":"185","article-title":"\u2018Interactivity.\u2019 Tracking a new concept in media and communication studies","volume":"19","author":"Jensen J.F.","year":"1998","journal-title":"Nordicom Review: Proceedings of the XIII Nordic Conference on Mass Communication Research"},{"key":"e_1_2_7_46_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0749-3797(98)00105-6"},{"key":"e_1_2_7_47_1","unstructured":"Ketterer S.(2001).The effects of links story type and personality variables on readers' perceptions and use of crime stories in online newspapers. Unpublished dissertation University of Missouri Columbia MO."},{"key":"e_1_2_7_48_1","doi-asserted-by":"publisher","DOI":"10.1177\/146144480200400303"},{"issue":"2","key":"e_1_2_7_49_1","first-page":"348","article-title":"Why develop Web\u2010based health information workshops for consumers?","volume":"53","author":"Kovacs D.K.","year":"2004","journal-title":"Library Trends"},{"key":"e_1_2_7_50_1","article-title":"Number of \u201ccyberchondriacs\u201d\u2010U.S. adults who go online for health information\u2010increases to estimated 117 million","volume":"5","author":"Krane D.","year":"2005","journal-title":"Harris Interactive Healthcare News"},{"key":"e_1_2_7_50_2","unstructured":"Retrieved October 19 2005 fromhttp:\/\/www.harrisinteractive.com\/news\/newsletters\/healthnews\/HI_HealthCareNews2005Vol5_Iss08.pdf"},{"key":"e_1_2_7_51_1","doi-asserted-by":"publisher","DOI":"10.1023\/A:1002919531780"},{"key":"e_1_2_7_52_1","unstructured":"Lawless K.A. &Kulikowich J.M(1994 February).Reading comprehension navigation and hypertext. Paper presented at the Annual Meeting of the Southwestern Educational Research Association San Antonio Texas."},{"issue":"10","key":"e_1_2_7_53_1","first-page":"3224","article-title":"Effective tailored\u2010communication in learning from hypertext: Introducing expanding hypertext based on individuals' sensation\u2010seeking and working memory capacity","volume":"62","author":"Lee M.J.","year":"2002","journal-title":"Dissertation Abstracts International Section A: Humanities and Social Sciences"},{"key":"e_1_2_7_54_1","doi-asserted-by":"publisher","DOI":"10.2190\/6EQE-APFT-PW7E-CY1Y"},{"key":"e_1_2_7_55_1","doi-asserted-by":"publisher","DOI":"10.2466\/pms.1988.67.1.175"},{"key":"e_1_2_7_56_1","doi-asserted-by":"publisher","DOI":"10.1006\/obhd.2000.2881"},{"key":"e_1_2_7_57_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0953-5438(00)00044-8"},{"key":"e_1_2_7_58_1","doi-asserted-by":"publisher","DOI":"10.2501\/JAR-43-2-207-216"},{"key":"e_1_2_7_59_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2002.10673685"},{"key":"e_1_2_7_60_1","doi-asserted-by":"publisher","DOI":"10.2190\/1MEC-C0W6-111H-YQ6A"},{"key":"e_1_2_7_61_1","volume-title":"Cognitive psychology: A neural\u2010network approach","author":"Martindale C.","year":"1991"},{"key":"e_1_2_7_62_1","doi-asserted-by":"publisher","DOI":"10.1177\/107769909907600110"},{"key":"e_1_2_7_63_1","doi-asserted-by":"publisher","DOI":"10.1016\/0003-6870(95)00073-9"},{"key":"e_1_2_7_64_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0953-5438(98)00017-4"},{"key":"e_1_2_7_65_1","doi-asserted-by":"publisher","DOI":"10.1207\/S15327027HC1104_4"},{"key":"e_1_2_7_66_1","unstructured":"McMillan S.J.(2000).Interactivity is in the eye of the beholder: Function perception involvement and attitude toward the web site. Paper presented at the 2000 Conference of the American Academy of Advertising Michigan State University East Lansing MI."},{"key":"e_1_2_7_67_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2002.10673674"},{"issue":"4","key":"e_1_2_7_68_1","doi-asserted-by":"crossref","first-page":"279","DOI":"10.1006\/ijhc.2002.1019","article-title":"Multimedia design for communication of dynamic information","volume":"57","author":"Narayanan N.H.","year":"2002","journal-title":"International Journal of Human\u2010Computer Studies"},{"issue":"3","key":"e_1_2_7_69_1","first-page":"287","article-title":"Learning, instruction, and hypermedia","volume":"1","author":"Nelson W.A.","year":"1992","journal-title":"Journal of Educational Multimedia and Hypermedia"},{"key":"e_1_2_7_70_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.1995.tb00748.x"},{"key":"e_1_2_7_71_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.1996.tb01458.x"},{"key":"e_1_2_7_72_1","doi-asserted-by":"publisher","DOI":"10.2190\/81BG-RPDJ-9FA0-Q7PA"},{"key":"e_1_2_7_73_1","doi-asserted-by":"publisher","DOI":"10.1080\/15252019.2000.10722044"},{"key":"e_1_2_7_73_2","unstructured":"Retrieved October 19 2005 fromhttp:\/\/jiad.org\/vol1\/no1\/pavlou\/index.htm"},{"key":"e_1_2_7_74_1","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.37.10.1915"},{"key":"e_1_2_7_75_1","doi-asserted-by":"crossref","first-page":"123","DOI":"10.1016\/S0065-2601(08)60214-2","article-title":"The elaboration likelihood model of persuasion","volume":"19","author":"Petty R.E.","year":"1986","journal-title":"Advances in Experimental Psychology"},{"key":"e_1_2_7_76_1","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.41.5.847"},{"key":"e_1_2_7_77_1","volume-title":"Science of education and the psychology of the child","author":"Piaget J.","year":"1970"},{"key":"e_1_2_7_78_1","article-title":"Networked interactivity","volume":"2","author":"Rafaeli S.","year":"1997","journal-title":"Journal of Computer\u2010Mediated Communication"},{"key":"e_1_2_7_78_2","unstructured":"Retrieved December 4 2003 from the World Wide Web:http:\/\/www.ascusc.org\/jcmc\/vol2\/issue4\/rafaeli.sudweeks.html"},{"key":"e_1_2_7_79_1","doi-asserted-by":"publisher","DOI":"10.1145\/330534.330542"},{"key":"e_1_2_7_80_1","doi-asserted-by":"crossref","DOI":"10.4135\/9781452233277","volume-title":"The Internet and health communication: experiences and expectations","author":"Rice R.E.","year":"2001"},{"key":"e_1_2_7_81_1","volume-title":"Interaction of media, cognition, and learning","author":"Salomon G.","year":"1979"},{"issue":"4","key":"e_1_2_7_82_1","doi-asserted-by":"crossref","first-page":"329","DOI":"10.2190\/VQ8V-8VYB-RKFB-Y5RU","article-title":"Does computer technology improve student learning and achievement? How, when, and under what conditions?","volume":"20","author":"Schacter J.","year":"1999","journal-title":"Journal of Educational Computing Research"},{"key":"e_1_2_7_83_1","doi-asserted-by":"publisher","DOI":"10.1002\/(SICI)1099-0771(199612)9:4<283::AID-BDM241>3.0.CO;2-7"},{"key":"e_1_2_7_84_1","first-page":"165","volume-title":"Cognition, education, and multimedia: Exploring ideas in high technology","author":"Spiro R.J.","year":"1990"},{"key":"e_1_2_7_85_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.1992.tb00812.x"},{"key":"e_1_2_7_86_1","doi-asserted-by":"publisher","DOI":"10.1093\/her\/16.6.721"},{"key":"e_1_2_7_87_1","first-page":"1","volume-title":"Health Promotion and Interactive Technology: Theoretical Applications and Future Directions","author":"Street R.L.","year":"1997"},{"issue":"1","key":"e_1_2_7_88_1","doi-asserted-by":"crossref","first-page":"30","DOI":"10.1177\/0093650202239025","article-title":"Explicating Web site interactivity","volume":"30","author":"Sundar S.S.","year":"2003","journal-title":"Communication Research"},{"key":"e_1_2_7_89_1","doi-asserted-by":"publisher","DOI":"10.1177\/107769909807500414"},{"key":"e_1_2_7_90_1","doi-asserted-by":"publisher","DOI":"10.1002\/mar.10087"},{"key":"e_1_2_7_91_1","doi-asserted-by":"publisher","DOI":"10.1177\/107769900007700301"},{"key":"e_1_2_7_92_1","doi-asserted-by":"publisher","DOI":"10.1177\/1075547001023002003"},{"key":"e_1_2_7_93_1","doi-asserted-by":"publisher","DOI":"10.2224\/sbp.2001.29.4.391"},{"key":"e_1_2_7_94_1","doi-asserted-by":"publisher","DOI":"10.2190\/FB08-5H94-3R3Y-KQLY"},{"key":"e_1_2_7_95_1","doi-asserted-by":"publisher","DOI":"10.1002\/mar.4220070202"},{"key":"e_1_2_7_96_1","doi-asserted-by":"publisher","DOI":"10.1016\/0092-6566(92)90049-A"},{"key":"e_1_2_7_97_1","doi-asserted-by":"publisher","DOI":"10.1024\/\/1421-0185.62.2.103"},{"issue":"4","key":"e_1_2_7_98_1","first-page":"422","article-title":"Effects of text structure and time stress on Web reading performance","volume":"25","author":"Zhang Z.","year":"2002","journal-title":"Psychological Science China"}],"container-title":["Journal of the American Society for Information Science and Technology"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.wiley.com\/onlinelibrary\/tdm\/v1\/articles\/10.1002%2Fasi.20557","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/pdf\/10.1002\/asi.20557","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,10,11]],"date-time":"2023-10-11T00:58:17Z","timestamp":1696985897000},"score":1,"resource":{"primary":{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/10.1002\/asi.20557"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2007,2,13]]},"references-count":103,"journal-issue":{"issue":"6","published-print":{"date-parts":[[2007,4]]}},"alternative-id":["10.1002\/asi.20557"],"URL":"https:\/\/doi.org\/10.1002\/asi.20557","archive":["Portico"],"relation":{},"ISSN":["1532-2882","1532-2890"],"issn-type":[{"value":"1532-2882","type":"print"},{"value":"1532-2890","type":"electronic"}],"subject":[],"published":{"date-parts":[[2007,2,13]]}}}