{"id":349,"date":"2020-02-25T08:00:00","date_gmt":"2020-02-25T10:00:00","guid":{"rendered":"https:\/\/answerrocket.com\/?p=349"},"modified":"2024-06-16T17:50:19","modified_gmt":"2024-06-16T19:50:19","slug":"nielsen-selects-answerrockets-ai-powered-analytics-platform-to-automate-insights-generation","status":"publish","type":"post","link":"https:\/\/answerrocket.com\/nielsen-selects-answerrockets-ai-powered-analytics-platform-to-automate-insights-generation\/","title":{"rendered":"Nielsen Selects AnswerRocket\u2019s AI-Powered Analytics Platform to Automate Insights Generation"},"content":{"rendered":"\n<p><strong><em>Alliance enables acceleration of market insights for Nielsen Global Connect clients worldwide<\/em><\/strong><\/p>\n\n\n\n<p><strong>NEW YORK, NY \/ ATLANTA, GA (Feb. 25, 2020)<\/strong>&nbsp;\u2014 AnswerRocket and Nielsen\u2019s Global Connect business announced today that Nielsen will leverage the AnswerRocket platform to automate and scale business intelligence and insights generation for the consumer packaged goods (CPG) manufacturers and retailers it serves around the world.<\/p>\n\n\n\n<p><a href=\"https:\/\/answerrocket.com\/product\/\">AnswerRocket\u2019s analytics solution<\/a>&nbsp;provides Nielsen with the means to efficiently scale insights generation using artificial intelligence and machine learning. AnswerRocket\u2019s platform will advance Nielsen\u2019s ability to merge multiple data sources, query data using natural language, apply machine learning algorithms and produce insightful stories to guide decision-making. Further, AnswerRocket\u2019s pioneering RocketBots\u2014advanced machine learning analysis bots\u2014allow Nielsen to automate entire complex workflows, reducing the time it takes to conduct category overview analyses.<\/p>\n\n\n\n<p>\u201cCPG manufacturers and retailers depend on Nielsen Global Connect to provide the trusted data, solutions and insights that empower them to make bold business decisions,\u201d said Waqas Cheema, Nielsen\u2019s Senior Vice President and Global Head of Client Service Delivery. \u201cAnswerRocket will help us increasingly deliver on this commitment, unlocking valuable AI-driven capabilities that help us deliver faster, superior insights to our clients.\u201d<\/p>\n\n\n\n<p>Alon Goren, AnswerRocket\u2019s CEO, said, \u201cOur work with Nielsen aligns with AnswerRocket\u2019s vision of enabling on-demand access to actionable analytics and insights through intelligent automation. With AnswerRocket\u2019s augmented analytics capabilities, Nielsen Global Connect is well-positioned to help clients scale their insights-driven decision-making\u2014a competency necessary to succeed in today\u2019s competitive markets.\u201d<\/p>\n\n\n\n<p>Nielsen\u2019s Marc Taylor, Vice President of Global Client Delivery, will be presenting a Nielsen and AnswerRocket case study at the&nbsp;<a href=\"http:\/\/www.catman.global\/events\/annual-conference\" target=\"_blank\" rel=\"noreferrer noopener\">Category Management Association &amp; Shopper Insights Management Association\u2019s Annual Conference<\/a>&nbsp;on February 26, 2020 in Dallas, Texas.<\/p>\n\n\n\n<p><strong>About Nielsen<\/strong><\/p>\n\n\n\n<p>Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.<\/p>\n\n\n\n<p>Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what\u2019s happening now, what\u2019s happening next, and how to best act on this knowledge.<\/p>\n\n\n\n<p>An S&amp;P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world\u2019s population. For more information, visit&nbsp;<a href=\"https:\/\/www.nielsen.com\/us\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.nielsen.com<\/a>.<\/p>\n\n\n\n<p><strong>About AnswerRocket<\/strong><\/p>\n\n\n\n<p>AnswerRocket is the AI-powered analyst for impact makers. Named a Cool Vendor by Gartner, AnswerRocket helps business people make faster insights-driven decisions, empowering them to access all of their data, ask questions in plain English, and get quick answers and insights in seconds. AnswerRocket\u2019s pioneering RocketBotsTM automate time-intensive analytics workflows and proactively generate stories to keep teams informed about business performance, trends, and opportunities. A fully extensible platform allows data science teams to easily operationalize machine learning models, supported by enterprise-grade scalability, administration, security, and governance.<\/p>\n\n\n\n<p>For more information, please visit&nbsp;<a href=\"https:\/\/answerrocket.com\/\">www.answerrocket.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alliance enables acceleration of market insights for Nielsen Global Connect clients worldwide NEW YORK, NY \/ ATLANTA, GA (Feb. 25, 2020)&nbsp;\u2014 AnswerRocket and Nielsen\u2019s Global Connect business announced today that Nielsen will leverage the AnswerRocket platform to automate and scale business intelligence and insights generation for the consumer packaged goods (CPG) manufacturers and retailers it 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