Brand Name	by Amazon
Manufacturer	Amazon EU Sarl
Container Type	Bag
Cuisine	European cuisine
Manufacturer Contact Information	Amazon EU Sarl, 38 avenue John F. Kennedy, L-1855 Luxembourg / Amazon UK, 1 Principal Place, Worship Street, London EC2A 2FA, United Kingdom
Best Sellers Rank	260 in Grocery (See Top 100 in Grocery) 1 in Flours & Meals
ASIN	B0CVNBGNF1
Customer Reviews	(797) 4.4 out of 5 stars

Item Package Weight	1.49 Kilograms
Number of Items	1
Unit Count	1500.0 gram
Number of Pieces	1
Size	1.5 kg (Pack of 1)

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Product specifications

Item details

Brand Name

by Amazon

Manufacturer

Amazon EU Sarl

Container Type

Bag

Cuisine

European cuisine

Manufacturer Contact Information

Amazon EU Sarl, 38 avenue John F. Kennedy, L-1855 Luxembourg / Amazon UK, 1 Principal Place, Worship Street, London EC2A 2FA, United Kingdom

Best Sellers Rank

260 in Grocery (See Top 100 in Grocery)
1 in Flours & Meals

ASIN

B0CVNBGNF1

Customer Reviews

(797)

4.4 out of 5 stars

Measurements

Item Package Weight

1.49 Kilograms

Number of Items

1

Unit Count

1500.0 gram

Number of Pieces

1

Size

1.5 kg (Pack of 1)

Additional details

Colour

FLOUR

Important information

Ingredients:

Wheat Flour (WHEAT Flour, Calcium Carbonate, Iron, Niacin, Thiamin), WHEAT Gluten. For allergens, including cereals containing gluten, see ingredients in CAPITALS. Not suitable for Soya allergy sufferers due to manufacturing methods.

Directions:

1. Measure the required amount of flour using a dry measuring cup or scale. 2. Sift the flour if the recipe calls for it to aerate and remove any lumps. 3. Incorporate additional ingredients like baking powder, salt, or spices as specified in the recipe. 4. Follow the recipe's instructions for mixing, kneading, or combining the flour with other wet ingredients.

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Disclaimer: While we work to ensure that product information on our website is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our website. All information about the products on our website is provided for information purposes only. We recommend that you do not solely rely on the information presented on our website. Please always read the labels, warnings, and directions provided with the product before using or consuming a product. In the event of any safety concerns or for any other information about a product please carefully read any instructions provided on the label or packaging and contact the manufacturer. Content on this site is not intended to substitute for advice given by medical practitioner, pharmacist, or other licensed health-care professional. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements about products are not intended to be used to diagnose, treat, cure, or prevent any disease or health condition. Amazon.co.uk accepts no liability for inaccuracies or misstatements about products by manufacturers or other third parties. This does not affect your statutory rights.

Product description

Product Description

by Amazon Strong White Flour, 1.5kg. Store in a cool, dry place. Once opened, store in an airtight container. For Best Before End, see top of bag. "by Amazon" is an exciting range of high-quality food products at great prices. We offer a wide range of staples such as British milk, fresh produce, British meat, responsibly sourced fish and a growing selection of store cupboard ingredients and every day favourites. You will also find a wide range of delicious cheeses, cooked & continental meats, desserts, pizzas and ready meals. Our team of experts have sourced and developed all our "by Amazon" products to bring you quality and convenience you can rely on, every day.

Ingredients

Wheat Flour (WHEAT Flour, Calcium Carbonate, Iron, Niacin, Thiamin), WHEAT Gluten. For allergens, including cereals containing gluten, see ingredients in CAPITALS. Not suitable for Soya allergy sufferers due to manufacturing methods.

From the manufacturer

Baking

	Cornflour Buying Options	Strong White Flour Buying Options	Plain Wheat Flour Buying Options	Self Raising Flour Buying Options	Golden Breadcrumbs Buying Options	Cornflour Buying Options
Customer Reviews	490	797	599	509	358	119
Brand name	by Amazon	by Amazon	by Amazon	by Amazon	by Amazon	by Amazon
Weight	500 g	1.5 kg	1.5 kg	1.5 kg	175 g	500 g
Arch message	Corn flour	100% British Wheat	100% British Wheat	100% British Wheat	Bake, grill or fry	Corn flour
Claims	For vegetarian and vegan diets	For vegetarian and vegan diets	For vegetarian and vegan diets	For vegetarian and vegan diets	For a vegan diet	For vegetarian and vegan diets
Number of servings	—	—	—	—	Pack contains 5 servings	—

Product details

Package Dimensions ‏ : ‎ 26.5 x 15.3 x 7.9 cm; 1.49 kg
Manufacturer ‏ : ‎ Amazon EU Sarl
ASIN ‏ : ‎ B0CVNBGNF1
Customer reviews:
(797)

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Customer reviews

797 global ratings

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Customers say

Customers find this flour makes decent loaves and is great for sourdough and everyday baking, with consistent results and delicious taste. They appreciate its strength and consider it good value for money. While some customers report good rise, others mention their bread doesn't rise well. The protein content receives mixed reviews, with customers noting it's not the highest protein levels.

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89 customers mention quality, 78 positive, 11 negative

Customers find this flour to be of good quality, particularly for making bread, with one customer noting it's a solid choice for both novice and experienced bakers.

Good quality. Good value. Works really well for all my bread baking needs. Has a good flavour with a fine textureRead more

Good flour, using this for no knead rustic bread where it produces a lovely tasting loaf with a crispy/crunchy crust....Read more

Great flour, makes lovely artisan bread and it's a great priceRead more

Bread flour.Read more

45 customers mention value for money, 44 positive, 1 negative

Customers find the flour to be a great value, with one mentioning it offers good quality for the price.

Good quality. Good value. Works really well for all my bread baking needs. Has a good flavour with a fine textureRead more

...great value, consistent performance, and excellent for all kinds of yeasted bread. Highly recommended!Read more

Great bread flour for my sourdough bread, great price, fast deliveryRead more

Really a decent flour, also a good price. I use it for British crusty rolls, to Caribbean fried bakes with saltfish. Perfect results.Read more

28 customers mention effectiveness, 24 positive, 4 negative

Customers find the flour effective, working well in bread machines and for various recipes, with consistent results. One customer mentions it performs well when mixed with 50 percent wholemeal.

...Final Thoughts: by Amazon Strong White Flour, 1.5kg is a reliable, budget-friendly choice for home bakers who want consistent results without the...Read more

...Shelf life is also quite good, but after the excellent results you wont stop baking if you are like me. It is good if you want some success .Read more

Works okay for sandwich style bread using instant yeast. Not appropriate for sourdough or other things really. Needs more protien content.Read more

Good quality. Good value. Works really well for all my bread baking needs. Has a good flavour with a fine textureRead more

28 customers mention versatility, 23 positive, 5 negative

Customers find this flour versatile, using it for everyday baking and bread making, with one customer noting it works well for sourdough and another mentioning its suitability for cakes and fruit loafs.

Great for bread baking.Read more

Great value,and quality,great for bread makingRead more

Excellent for sourdough bread and for keeping a starter going.Read more

...Marketed as ideal for crafting loaves, rolls, and other baked goods, this flour delivers consistent results at a budget-friendly price....Read more

20 customers mention taste, 16 positive, 4 negative

Customers enjoy the taste of the flour, with one mentioning that the pizza dough is chewy yet crisp.

...The bread is extremely light, fluffy and delicious. I’m very impressed considering the price. Definitely will buy more.Read more

Good. Made some nice and tasty loavesRead more

...Gives a good rise and texture with a great taste.Read more

its very bitter and turns a dark colour when bakedRead more

16 customers mention flour strength, 12 positive, 4 negative

Customers appreciate the flour's strength, describing it as strong white.

...Quality and Performance: This strong white flour, fortified with wheat flour, calcium carbonate, iron, niacin, thiamin, and wheat gluten, is...Read more

Strong bread flour, my sourdough bread turned out great.Read more

NOT strong BREAD flour - bread does not rise well with this flour. Not great for bread machines either. So 'strong' is misleading....Read more

Been using this flour ever since trying it once, both the strong white and plain are amazing....Read more

13 customers mention rice quality, 8 positive, 5 negative

Customers have mixed experiences with the flour's rise, with some reporting good results while others find that their bread does not rise well.

...produces dough with great elasticity and structure — I’ve had excellent rise and crumb every time....Read more

This flour seems high in gluten, my bread does not rise and is very dense, have had to mix 50/50 with another strong white flour to get good results....Read more

Strong white flour for bread making. Gives a good rise and texture with a great taste.Read more

...the result was better than expected. First the dough raised higher than with my usual flour , second the result was so smooth and the most...Read more

13 customers mention protein content, 3 positive, 10 negative

Customers have mixed opinions about the protein content of the flour, with some appreciating its strong gluten content while others note it's not the highest protein level and contains added gluten.

...So 'strong' is misleading. Also, it is NOT 100% flour - it's full of rubbish additives.Read more

...More like plain or all-purpose flour as the protein content is under 12% so quite weak compared to standard "strong" flours which have 12% plus.Read more

This flour for the price is amazing value - the protein content is about 12% so a bit lower than the premium brands but it runs about 50% less...Read more

...Quality and Performance: This strong white flour, fortified with wheat flour, calcium carbonate, iron, niacin, thiamin, and wheat gluten, is...Read more

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Beth Aris
Will not buy any other now!
Reviewed in the United Kingdom on 18 January 2026
Style Name: White FlourVerified Purchase

I recently tried by Amazon Strong White Flour, 1.5kg for baking bread at home, and it’s quickly become my go-to flour for every loaf.

The texture is nice and strong, just what you want when making bread. It produces dough with great elasticity and structure — I’ve had excellent rise and crumb every time. Whether I’ve made a classic white loaf or a seeded sourdough, this flour performs consistently well.

I also like that it’s packaged in a generous 1.5kg bag that stays fresh between bakes. The flour itself feels clean and finely milled, and it mixes smoothly without clumping.

No weird after-taste, nothing gritty, just reliable, high-quality strong flour that gives professional-style results at home. I’ve been really happy with my bread outcomes, and this flour makes the process easy even for a home baker like me.

great value, consistent performance, and excellent for all kinds of yeasted bread. Highly recommended!

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John H
Good for making bread and at a decent price.
Reviewed in the United Kingdom on 8 April 2026
Style Name: White FlourVerified Purchase
Re Amazon Strong White Flour 1.5kg.
Reasonable priced flour, that makes a decent loaf, even when making your bread the old fashioned way, by hand, as I do.
Who needs a bread making machine anyway?.
Making your own bread is easy enough, its fun to do, and without all the dreaded additives they stick in supermarket breads too.
Add some mixed seeds and/or a bit of olive oil to give it some extra flavour and ditch the salt!.
Good to mix with wholemeal/other bread flours (half and half mix) too, to give a bit of texture to your bread.
Home made bread tastes so much better too (my opinion anyway).

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TrueBluePat
Good quality. Good value
Reviewed in the United Kingdom on 6 April 2026
Style Name: White FlourVerified Purchase
Good quality. Good value. Works really well for all my bread baking needs. Has a good flavour with a fine texture

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Defcon2
Reliable and Affordable Flour for Perfect Homemade Bread
Reviewed in the United Kingdom on 17 May 2025
Style Name: White FlourVerified Purchase
As an avid home baker, I recently tried by Amazon Strong White Flour, 1.5kg, and I’m impressed with its performance for bread making. Marketed as ideal for crafting loaves, rolls, and other baked goods, this flour delivers consistent results at a budget-friendly price. Here’s my in-depth take on why this product is a solid choice for both novice and experienced bakers.
Packaging and Delivery: The flour arrived in a sturdy, recyclable paper bag, well-sealed to ensure freshness. The 1.5kg size is convenient for regular bakers, fitting easily into pantry storage. Delivery was prompt, and the packaging held up well during transit. I appreciated the clear labelling, which includes allergen information (contains wheat gluten and may not be suitable for soya allergy sufferers due to manufacturing methods).

Quality and Performance: This strong white flour, fortified with wheat flour, calcium carbonate, iron, niacin, thiamin, and wheat gluten, is designed for bread making, and it performs admirably. Its high protein content (though not explicitly stated, typical for strong white flour at around 11-13%) ensures good gluten development, resulting in a well-risen, airy loaf with a nice crumb structure. I tested it in both hand-kneaded sourdough and bread machine recipes, and it produced a light, crusty loaf with a subtle, clean wheat flavour. The dough was easy to work with, holding its shape well during proofing and baking. Compared to pricier brands like Marriage’s or Doves Farm, it holds its own, though it may lack the nuanced flavour of artisan flours.

Value for Money: One of the standout features of this flour is its affordability. Priced competitively (often around £1-£2 for 1.5kg, based on similar Amazon own-brand products), it’s a fantastic option for those baking regularly without wanting to splurge on premium brands. The 1.5kg bag is enough for multiple loaves, making it cost-effective for families or frequent bakers. For the price, the quality is surprisingly high, offering great value for everyday baking.
Versatility: Beyond traditional white bread, I used this flour for pizza dough and flatbreads, and it performed well in both. The dough for pizza was chewy yet crisp, while flatbreads were soft and pliable. It’s also suitable for rolls, focaccia, or even as a base for enriched doughs like cinnamon buns, though for sweeter recipes, you might need to adjust liquid ratios due to its strong gluten content. Its versatility makes it a pantry essential for various baking projects.
Sustainability and Sourcing: While the product page doesn’t highlight specific sustainability credentials, the flour is produced by Amazon EU Sarl, with manufacturing details suggesting European sourcing. I’d love to see more transparency about wheat origins or certifications like organic or Rainforest Alliance, as seen with brands like Doves Farm. However, the recyclable paper packaging is a step in the right direction for eco-conscious bakers.

Minor Considerations: The flour works wonderfully, but the lack of detailed nutritional or protein content information on the packaging might frustrate bakers who prefer precise specs for their recipes. Additionally, the paper bag, while recyclable, isn’t resealable, so transferring to an airtight container is recommended to maintain freshness. Those seeking organic or unbleached flour might want to look elsewhere, as this is a standard fortified flour.

Final Thoughts: by Amazon Strong White Flour, 1.5kg is a reliable, budget-friendly choice for home bakers who want consistent results without the premium price tag. It delivers well-risen, flavourful bread with a good texture, making it ideal for everything from sourdough to pizza. While it may not have the artisan pedigree of higher-end flours, its performance and value make it a go-to for everyday baking. I’ll definitely keep this in my pantry for my next loaf! Highly recommended for anyone looking to bake quality bread on a budget.

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Dave M
Amazing quality and value
Reviewed in the United Kingdom on 14 April 2026
Style Name: White FlourVerified Purchase
This flour for the price is amazing value - the protein content is about 12% so a bit lower than the premium brands but it runs about 50% less expensive, i normally top it up with a bit of Manitoba or very strong - and most importantly it makes great bread - try it and see

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John Langan
Packaging.
Reviewed in the United Kingdom on 16 January 2026
Style Name: White FlourVerified Purchase
The box was undamaged but on opening it I noticed loose flour. 2 of the bags were split and had to be taped up. The paper is thinner than other brands. I’ve used this product before and it’s good flour but needs more careful packing and more robust packaging. Perhaps this reflects the price as it’s great value.

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John Langan

Packaging.

Reviewed in the United Kingdom on 16 January 2026
The box was undamaged but on opening it I noticed loose flour. 2 of the bags were split and had to be taped up. The paper is thinner than other brands. I’ve used this product before and it’s good flour but needs more careful packing and more robust packaging. Perhaps this reflects the price as it’s great value.

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3 people found this helpful

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Donna63
Great product reasonable price
Reviewed in the United Kingdom on 13 April 2026
Style Name: White FlourVerified Purchase
Sourdough worked well with this flour

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Kells
Good bread 🍞
Reviewed in the United Kingdom on 24 March 2026
Style Name: White FlourVerified Purchase
For 1.5k of flour for £1.25 you can appreciate my scepticism on whether this would bake good bread.
YES!...And I'm pretty fussy.
Made a fantastic loaf in my pullman tin.
Looked and tasted great.
The dough was well risen and the bread had a lovely taste and texture.
Smelt lovely too.
Supermarkets have become so expensive now, but I'll be buying my bread flour here from now on.

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Kells

Good bread 🍞

Reviewed in the United Kingdom on 24 March 2026
For 1.5k of flour for £1.25 you can appreciate my scepticism on whether this would bake good bread.
YES!...And I'm pretty fussy.
Made a fantastic loaf in my pullman tin.
Looked and tasted great.
The dough was well risen and the bread had a lovely taste and texture.
Smelt lovely too.
Supermarkets have become so expensive now, but I'll be buying my bread flour here from now on.

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Brand	by Amazon
Package weight	1.49 Kilograms
Number of items	1
Unit count	1500.0 gram
Manufacturer	Amazon EU Sarl

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by Amazon Strong White Flour, 1.5kg, Perfect for bread

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Good bread 🍞

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Good bread 🍞

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Product Summary: by Amazon Strong White Flour, 1.5kg, Perfect for bread

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