When I picked up this book I really knew nothing about design. I have created some business cards for myself and fliers and worked on my own logo but this book really opened my eyes to what it means to design, the process and the creativity involved. This is not a textbook, how to step by step but a look at the process by designers. How they think and advice from what appears to be top end designers.

Not only is the book about design, but the book is design, the way it is laid out, the way the examples are presented. I learned so much and have an entirely new appreciation to what it means. The book is so well created, it is a great example itself of design. I learned a lot and found this book very engaging. I also looked up a number of the companies because I just loved the adds they created and wanted to learn more about their products and what they had to offer.

So, overall a great book! If you have any interest in design, this is a book to pick up! Without being a textbook, I learned a lot and gained a new appreciation to what a designer does. I highly recommend the book.

⭐️ 1 star - I don't recommend it at all.

⭐️⭐️ 2 stars - I don't recommend it, poorly written or bad information.

⭐️⭐️⭐️ 3 stars - Good Book. Not for me. Not the most well written.

⭐️⭐️⭐️⭐️ 4 stars - Very good book quite, I would recommend and well written.

⭐️⭐️⭐️⭐️⭐️ 5 stars - Book that I totally recommend and could not put down. Well written and a book I would read again

This is a very practical handbook for someone working in design or planning to. Unlike many other design books out there, this does not just give a general conceptual approach, and it is not just a collection of comments on examples of successful designs. This presents a step-by-step approach, beginning with interactions with the client and conducting research through to developing the strategy and executing it. This book is over 50% photos - inspiring examples of successful designs - that are used to illustrate some of the steps of the design process. It does not contain a lot of fluff, and has only the necessary amount of repetition for emphasizing what I would call best practices. This book provides excellent guidance on how to create designs that are well planned and well executed, and is an excellent reference for design students & design professionals.

Helps answers questions and see examples of brand potential and understand more about what makes a design work and that rules don’t always “apply” and you can create new ways to “break standards”.

There is so much misconception about creating brand. Many believe it is nothing more than making things look pretty or buttoned up. However, it is obviously so much more than that.

This book appears to be intended for designers, but I suggest it is an invaluable read for business owners or enterprise business leaders. It very clearly lays out the various considerations of developing an identity, whether for a business, a product line, a service, etc. Much like painting a house, the key work happens in the prep, not the painting. This book lays out a clear and powerful framework for engaging in the process of creating identity. I particularly enjoyed the research and strategy sections.

I will be engaging my designers in a different, more productive way in the future as a result of reading this book. Highly recommend.

This is indeed a very aesthetically pleasing book, the content is modern and it has a crisp, clean feel to the subject matter. However, this does seem to be more oriented towards the serious student or professional.

For example, I'm in marketing and thought I'd pick this up to expand my perspective a bit and maybe fill me in on some aspects of the design process. It definitely accomplishes this, and it's full of info on the process, but it's a bit more for the serious practitioner or at least someone with a vested interest in the subject matter. Don't get me wrong, this is not at all a knock on the book, but it does seem specific and dense, albeit quite aesthetic and pleasing to the eye.

Overall very good. If you are serious about design, this would be great to have on the shelf. But for a coffee table book or for light reading/looking, perhaps it is not directed towards that audience.

The book itself is good. The pages are fine but the cover was all scratched. Decided to keep it though.

This beautifully designed and printed book by author David Airey gives numerous examples of the somewhat "analog" process of generating good design and product-identity concepts. Of course we incorporate digital technology into our final output, but "The Process" also looks at the hands-on human factor in creating designs.

From sketching on paper first, to using handwriting instead of fonts that simulate it, to visiting businesses on-site to understand their essence, this book gives great examples of the holistic process of brand identity. The author explains the thought process and the "why" of the final design choices. In addition, Airey shares multiple examples of how the finished brand identity was reflected across a range of a company's products.

Like most books from Rockport Press, this high-quality book looks beautiful and intentional on every spread. The weight of the book (with its hard cover and coated paper) feels great in your hands, and the narrative for every example is clear, inspiring, and well-written. If you love great design books, you'll want this one.

I wasn't sure what to expect when I ordered Identity Designed by David Airey. The subject looked interesting - it's all about the process of designing branding for companies. It's well written with lots of intense visuals and examples throughout the design process. I personally found the book to be very dense and I couldn't always follow some of David's intuitive leaps, but then again I'm not someone whose passion is graphic design. I expect to the right audience this book will be an invaluable resource, but I am not that audience.

What I did notice, and as an avid collector of books is something that bothers me greatly, is that the black glossy pages of this book collect and display fingerprints like nobody's business. I was able to mostly remove them with a microfiber cloth, but my advice to you if you choose to purchase this book is to always wear archival cotton gloves when thumbing through it or you may end up with sets of distracting fingerprints such as those that adorn my once-pristine copy.

Excellent book from a great logo designer

Super!

Mr Airey killed it. Again.

It's rare to find a design book that actually LOOKS good.

And this book not only looks good but reads good, too. You can FEEL the care, thought and passion flowing between words, lines and pictures. It's a book crafted by people who actually bothered editing it, something rather rare these days.

Better yet: even nimrods like me can grasp the concepts showcased here. I bet veterans will gasp in awe at the masterful editing here. Unfortunately my poor camera can't show it. It's one of those books you MUST get in order to do it justice.

Don't believe me? Then get it and judge it yourself.

ps: Amazon has somehow managed to deliver it 15 DAYS ahead of schedule. Into the Amazon basin. Awesome.

La portada y las páginas interiores vienen en buen estado

O livro chegou danificado (mas a embalagem estava em bom estado)