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  • B2G Pricing: Best Practices in Business-to-Government Pricing Strategies

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Stephan M. Liozu
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B2G Pricing: Best Practices in Business-to-Government Pricing Strategies Kindle Edition

by Stephan Liozu (Author) Format: Kindle Edition
4.4 out of 5 stars (4)
B2G Pricing is the 10th book by Stephan M. Liozu on the topic of pricing and customer value management. This volume focuses on the topic of business-to-government (B2G) pricing and, more specifically, on best practices for pricing differentiated, high-value, and complex offers to government procurement entities. In 22 chapters organized in four sections-pricing, value-based pricing, price-to-win, and innovation in pricing-the book combines Dr. Liozu's experience in the area of B2B pricing with his many years of experience in the B2G pricing world. It also contains valuable contributions from experts in the field who've spent decades in government contracting and pricing: Katie Ashton, CGI Dennis Berg, Shipley Associates Michele Flynn, SIREAS LLC Andreas Hinterhuber, Universit? Ca' Foscari Kim Kelly, Knowledge Link Alex King, Amplio Services Marsha Lindquist, Granite Leadership Strategies Michael Mansard, Zuora Scott Miller, Miller Advisors Larry Newman, Shipley Associates Michael O'Guin, Knowledge Partner Emmanuel Poidevin, e-Attestations.com Chris Street, Thales UK Kate Vitasek, University of Tennessee
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  1. Print length
    326 pages
  2. Language
    English
  3. Accessibility
    Learn more
  4. Publication date
    August 5, 2020
  5. File size
    6.0 MB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
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Product details

  • ASIN ‏ : ‎ B08FCR2NJ2
  • Publisher ‏ : ‎ Value Innoruption Adisors Publishing
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ August 5, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 6.0 MB
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 326 pages
  • ISBN-13 ‏ : ‎ 978-1945815072
  • Page Flip ‏ : ‎ Enabled
  • Best Sellers Rank: #2,161,581 in Kindle Store (See Top 100 in Kindle Store)
  • Customer Reviews:
    4.4 out of 5 stars (4)

About the author

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Stephan M. Liozu

Stephan M. Liozu

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Stephan M. Liozu is the Founder of Value Innoruption Advisors, a consulting boutique specialized in value-based pricing, industrial pricing, and pricing transformations. Stephan holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management from Toulouse School of Management (2005), and an MBA in Marketing from Cleveland State University (1991). He is a Certified Pricing Professional (CPP), a Prosci certified Change Manager, a certified Price-to-Win instructor, and a Strategyzer Business Model Innovation Coach.

Stephan's Monetization Academy offers free courses and certification programs in value and pricing management: Value-based Pricing Black Belt, Change Agent in Pricing (CAP), and Customer Value Modeler (CVM).

He authored eight books: Value-based Pricing (2024), The Industrial Subscription Economy (2022), B2G Pricing (2020), Monetizing Data (2018), Value Mindset (2017), Dollarizing Differentiation Value (2016), The Pricing Journey (2015) and Pricing and Human Capital (2015). He also co-edited seven books: Monetizing and Pricing Sustainability (2023), Digital Pricing Strategies (2023), Pricing: The New CEO Imperative (2021), Pricing Implementation (2019), Pricing and the Salesforce (2015), The ROI of Pricing (2014), and Innovation in Pricing – Contemporary Theories and Best Practices (2012 &2017). Stephan sits on the Advisory Board of the Professional Pricing Society.

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