People have been writing self-help books for so long and in so many different ways that’s it hard to know what is going to actually help you. A lot of ideals shared in these books, while interesting make no lasting impact. I find most self-help books to be too intellectual, in that they don’t often appeal to the common man or the literarily disinclined. This is important because that means there are entire groups of individuals who will not be reached by these materials because they are not applicable to their lives. I also usually find self-help books to be soft in their approach for my needs. This is not the case with David Goggin’s Can’t Hurt Me. I learned about David through a friend and listened to him through podcasts first and became very interested in his story. I have followed many episodes he’s done since and followed him on social media for his “motivational” musings. The truth is, David Goggins is by no means motivational. David Goggins is deliberate and driven in everything he does no matter how insane it seems. Through his talks and contributions to this book it is clear he cannot be molded into anyone’s idea of a motivator or life coach. He is not overly optimistic; instead shrewd in his approach to life, speaking, and writing. Even with a ghost writer, David Goggins cannot be sensored enough to be appropriate for all audiences. For those that share David’s masochistic competitivism and no sugar-coating mindset, this book is an imperative addition to the self-help/memoir genre. I enjoy the audiobook for the podcast style conversation that you cannot get from this hardback but also I wanted to have a copy for my collection as well as be able to sit down and do the challenges that are included. If you’re serious about the information, both are necessary. Either way you enjoy it, if you can get over the harsh language (which for me added something because I was raised with this kind of language and mindset), you will find both a compelling biography of pure human will and strength, advice, and action items on how to be the best version of yourself you can be. This works for those who come from a similar upbringing and respond to this kind of leadership. As Goggins himself explains through his years of service, he is not an ideal leader for all personality types. He’s a hard “MF” and that comes with some hard “MF” language. This may not be the self-help book the snowflake generation deserves but its the one we need right now while hard-work, self-discipline, and delaying gratification seem all but forgotten.