I am appalled by reading the first handful of reviews on this lens -- a product that I labored over pre-ordering having used and loved the Zeiss Batis 85mm. At the end of the day, I've tried every one of Sony's best lenses and found that in aggregate, my favorite images come out of the 90mm G-Macro (that is prior to owning this lens). Even when compared to the Batis, with the trademark Zeiss warmth, micro-contrast and spiraling background bokeh -- the colors, sharpness, detail and overall beauty was better on the 90mm Sony. Understanding the technology that went into this lens and the trust in Sony visual products above all else, I took a chance and I've never been happier with any camera product than with this lens. The bokeh/sharpness juxtaposition is outstanding. With minimal effort, you can get OOC images that are spectacular. Overall, easily better than the Batis. For the first three reviewers on this page, go buy the Zeiss Batis 85mm. It's built to be an autofocus lens. Literally it has fewer features than any of my owned Sony lenses and is really really easy to get great OOC portraits or other shots from. The problem -- it's focal distance is pretty far from the subject and while the autofocus is lightning quick (though IMO not meaningfully quicker than this lens, which adds to the puzzling read of the previous reviews) it's prone to over emphasizing one element because of the speed and focal distance concerns -- meaning you'd have to bump the aperture up to 2.8 or whatever you think you can point-and-shoot if that's your goal. Realistically though, why are you getting a $1200 autofocus Zeiss lens? If you want a camera that takes effortless pictures without you doing anything then why even on a Sony a7rII or sII that would even be able to stand with a lens like this? Sony's products are for perfectionists, they allow for total control, have the best full-frame sensors in the world (Canon and Nikon flagship pro cameras use Sony sensors...) and now their glass is better than anything I've ever seen. If you want total control, thoughtful innovation (click-aperture ring is not only amazing but also dead silent in video post processing...) and products from a company that designs the most important visual elements for the world's most recognizable companies then you are crazy not to be using Sony's a7r/sII and these lenses. If you want something to shoot a soccer game or have some colorful 1080 video without having to think or be artistic about it -- listen to these first three reviews. If you care about your images and are obsessive about quality and detail, you will feel like this lens (and probably the other two G-master's though I haven't used them) was custom made for you. To support, here's a casual shot I took leaving a studio earlier today -- simply holding the camera and liked the backdrop. If you can get image quality like this effortlessly, what else do you need?