Anyone who has taken a philosophy class or studied religion is probably familiar with the concept of free choice. On the surface, it seems like a very simple question: do individuals have free choice?
Your immediate reaction is probably affirmative. I have the choice to keep typing, but I also have the choice to stop typing or add unnecessary, punctuation. But as you dive deeper, things get more complicated. If we are simply atoms reacting to other atoms, what are the causes and what are the effects? On a macro (and more relatable) level, I choose what to eat for lunch everyday but why do I decide to eat foods that are undeniably bad for me? Why does the emotional side of my brain have greater sway than the logic side? What controls it? I surely don’t
Nudge is about the decisions we make. Our surroundings have a bigger impact on our decision making than we are willing to admit. Simple changes to our environment can have a huge impact both positively and negatively.
In this great book, Thaler and Sunstein walk us through the architectures of choice. They present the issues and provide possible solutions. From cafeterias to retirement plans to organ donors, this is a great book about how we can adjust environments to better our lives and the lives around us.
Of all the books on behavioral economics I have read, this is by far the most readable. The book is filled with practical understanding of concepts. This book is not about how we can control others, but how can we make better choices. Can nudges become a problem? Absolutely. I really appreciate the libertarian paternalism presented in the book.
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Customers say
Customers find this book to be an excellent treatise that is easy to understand and engaging, with well-presented ideas that walk readers through choice architecture. They appreciate its practical examples and thought-provoking approach to paternalistic libertarianism, while also noting its relevance to important social and economic issues.
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273 customers mention content, 243 positive, 30 negative
Great book that may perhaps give a middle way between the left and right political ways of thinking. Great examples that make the reader think.Read more
...Overall, this is an excellent book though it would have been better to have ended in the Health applications with the section on "How to Increase...Read more
...Also, none of what they propose is authoritarian in nature. A good read, worth the purchase and written by two highly respected authors.Read more
Soft paternalism with a dash of libertarianism. It was a great read, especially for those who may at a later date want to write policy.Read more
48 customers mention practicality, 47 positive, 1 negative
...But the initial research and overall concept are interesting and useful.Read more
Not a theoretical book about behavioral economics but rather practical with a lot of interesting and inspiring examples that help reader to rethink...Read more
It is a helpful book that conveys the way to develops a community in long term objectives and the way to persuade them in order to keep them...Read more
Plenty of thought-provoking and practical ideas about how we do things, how we get people to do things, and why we are the we are.Read more
46 customers mention thought-provoking, 37 positive, 9 negative
...It is all about "choice architecture" and "libertarian paternalism", all presented with examples that help people to make better choices without...Read more
...I found it very informative and enlightening.Read more
Plenty of thought-provoking and practical ideas about how we do things, how we get people to do things, and why we are the we are.Read more
A smart and tender way to look at mankind....Read more
38 customers mention readability, 31 positive, 7 negative
...role of the decision architects in health, wealth and happiness...Easy to read and very well written with a lot of examples and practical content.Read more
This is an easy read with valuable lessons for young leaders who are trying to implement change with resistant staff, team members, or entire...Read more
...But written for non academics in a clear and compelling style. "Improving decisions" is naive....Read more
Basically a classic at this point. Easy to read examples that illustrate the concept persuasively.Read more
35 customers mention interestingness, 27 positive, 8 negative
...book about behavioral economics but rather practical with a lot of interesting and inspiring examples that help reader to rethink how people’s...Read more
...and when to imply these principles is described and spelled out in an engaging and relevant manner.Read more
A really interesting way to look at the world I highly recommend this bookRead more
Boring and I found I easily put it down. More an academic white paper than anything else. Sold for Sociology majorsRead more
26 customers mention concept, 24 positive, 2 negative
This seemed like a great concept. A discussion on helping people improve decisions....Read more
Good ideas and suggestion, I lost interest pretty quick though.Read more
It was an interesting, well presented idea....Read more
Great ideas on how we can change the world one person and one action at a time. Can we afford not to?Read more
25 customers mention relevance, 25 positive, 0 negative
...books cover a lot of the same topics and are more interesting and applicable.Read more
This is one of the best books on Public Policy....Read more
This book about human perception is so new and relevant, and very exciting....Read more
...A must for policy makers and anyone interested in improving the society we live in.Read more
19 customers mention writing style, 14 positive, 5 negative
...The book is well written and the authors are methodical in both laying out their case and pointing out its potential flaws....Read more
...It should be required reading for all college seniors. Extremely well written & makes economics understandable to Humans.Read more
...The book is also poorly written....Read more
...Very well written and easy to read. Reveals good sense of humor of authors. Extensive documentation, but not at all off-putting....Read more
Nudge your mind
Have you ever tried to set a new year resolution such as weight-losing but gave up in the end? Such things usually happen! For example, on Saturday morning, people might say they prefer exercising to watching TV, but once the afternoon comes, they are on the couch watching Netflix. How can such behavior be understood? The author of “Nudge”, Nobel behavioral economy award, introduced two factors, temptation and mindlessness choosing, to explain this phenomenon. The term "temptation" is easier to recognize than to define. We call something tempting if we consume more of it. Mindlessness choosing can be explained in many situations when people put themselves into an “auto-pilot” mode, in which they are not actively paying attention to the task at hand. We usually think we can decide for ourselves. In fact, many effects around us influence our behavior, and we even don’t know about them. That’s why most people will use some self-controlled strategies to overcome this kind of issues. By reading “Nudge”, we could understand these effects and use what the writer called “nudge”, a small and subtle pushes, to make decisions between real-world choices and then improve our life. While some of the anecdotes are funny, many of the writer’s proposals contain the America social and economic issues that will take a while to comprehend for a reader of a non-American. Until you are fascinated by these scenarios the author is addressing, I would suggest others read related books that explore in a much more engaging way.
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GiuliaReviewed in Italy on December 18, 2017
Divertente, illuminante ed adatto a chiunque.
Format: PaperbackVerified Purchase - Client d'AmazonReviewed in France on October 20, 2016
Must read if interested in behavioural science
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Javier.Reviewed in Mexico on December 27, 2019
Obra fundamental de la economía del comportamiento.
Format: PaperbackVerified Purchase - MnomadReviewed in Germany on April 14, 2020
Something to think about
Format: PaperbackVerified Purchase
