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  • Little Brand Book: Find Your Inner Influenceher to Work It, Own It, Bring It

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Kalika Yap
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Little Brand Book: Find Your Inner Influenceher to Work It, Own It, Bring It Hardcover – April 14, 2020

by Kalika Yap (Author)
4.3 out of 5 stars (64)

Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships.

Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own.

Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.

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  1. Print length
    224 pages
  2. Language
    English
  3. Publisher
    Harper
  4. Publication date
    April 14, 2020
  5. Dimensions
    6 x 0.75 x 9 inches
  6. ISBN-10
    0062956914
  7. ISBN-13
    978-0062956910
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Editorial Reviews

About the Author

Kalika Yap is an entrepreneur whose businesses include: the Luxe Link fashion accessory, Citrus Studios brand agency, the Waxing Co., the Tangerine Co., and Orange and Bergamot. Her companies have been featured in Entrepreneur, Inc., The Wall Street Journal, the LA Business Journal, The Huffington Post, The Today Show, CNN, MSNBC, Business Rockstars, and Microsoft’s Entrepreneurial Week.

Product details

  • Publisher ‏ : ‎ Harper
  • Publication date ‏ : ‎ April 14, 2020
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 0062956914
  • ISBN-13 ‏ : ‎ 978-0062956910
  • Item Weight ‏ : ‎ 1.4 pounds
  • Dimensions ‏ : ‎ 6 x 0.75 x 9 inches
  • Best Sellers Rank: #4,498,829 in Books (See Top 100 in Books)
  • Customer Reviews:
    4.3 out of 5 stars (64)

About the author

Follow authors to get new release updates, plus improved recommendations.
Kalika Yap

Kalika Yap

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Kalika Nacion Yap is a thriving serial (concurrent) entrepreneur whose businesses include the award-winning digital agency Citrus Studios based in sunny Santa Monica, CA; Luxe Link, the ultimate handbag accessory purse hook that's responsible for keeping women's purses off the floor, The Waxing Co, Honolulu's premier waxing salon, The Tangerine Co, photo & video production studio & Orange & Bergamot, her latest venture: brand builders & tribe makers for female founders.

She is the host of the Wonder Podcast for the Entrepreneurs' Organization. Kalika is a past President of the Entrepreneurs' Organization in Los Angeles and is currently serving as the Global Communications Committee at EO.

She lives with her husband and two young entrepreneurial daughters in Pacific Palisades, CA.

See more at kalika.com and littlebrandbook.com

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Customer reviews

4.3 out of 5 stars
64 global ratings

Customers say

Customers find this book valuable for self-branding and understanding, with well-designed pages and easy readability. They appreciate how it helps clearly define brand essence, and one customer notes it covers everything from purpose to values. Customers describe the book as empowering and inspiring.
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22 customers mention content, 21 positive, 1 negative
Customers find the book valuable for self-branding and understanding, describing it as a must-read that is both fun and interactive.
This is a fun and accessible branding book for those seeking to narrow down the essence of their brands....Read more
...It’s informative yet not overwhelming, and is laid out in an intuitive and easy to follow way....Read more
Great Quality and an Inspiring ReadRead more
...Not only is this a fun read but it is incredibly inspirational and truly gives me the confidence to go further with my company in ways I never...Read more
11 customers mention visual design, 11 positive, 0 negative
Customers appreciate the visual design of the book, noting that the pages are well designed and visually pretty.
This is a fantastic book! It is beautiful and well made, and every page is well-written with helpful insights.Read more
...The illustrations are stunning and the pieces on industry women are well informed and very interesting....Read more
...Kalika Yap does a beautiful job making her book easy to read and filled with bits and pieces of great information and quotes.Read more
The book came in excellent condition! Pages were well designed and easy to read....Read more
9 customers mention readability, 9 positive, 0 negative
Customers find the book easy to understand and read.
What a fun interactive book. The fact that it’s so easy to read and visually so pretty you can’t help to feel all the girl power!...Read more
This book was AMAZING! It is super easy to read, fun, interactive, and I never wanted to set it down....Read more
I loved how easy it was to understand and how I was presented with practical advice that I can use right now!Read more
A super easy book to read! I found out more about myself and the specific attributes that I will apply to my resume....Read more
6 customers mention brand understanding, 5 positive, 1 negative
Customers appreciate how the book helps clearly define their brand essence, with one customer noting that it covers everything from defining purpose and values to creating a concrete view of their brand.
...It covers everything from defining your brand's purpose and values, to crafting your brand story and developing your visual identity....Read more
...I walked away with a concrete view of my brand and how to elevate that through my vision and mission with more clarity....Read more
This is a fun and accessible branding book for those seeking to narrow down the essence of their brands....Read more
This “little” book is PACKED with information meant to help clearly define your brand essence....Read more
6 customers mention inspirational, 6 positive, 0 negative
Customers find the book empowering and inspiring, with one customer noting how it provides insight into others' strengths, while another mentions how it helped them narrow down their goals.
...Also very inspirational as it's filled with true success stories of empowering women of our time....Read more
...Not only is this a fun read but it is incredibly inspirational and truly gives me the confidence to go further with my company in ways I never...Read more
...It not only provides valuable insights but also leaves you feeling empowered and excited about your unique potential....Read more
...This book really helped me narrow down my goal for my company and get a better understanding of who I am....Read more
An easy to use, fun take on discovering your brand
5 out of 5 stars
An easy to use, fun take on discovering your brand
This “little” book is PACKED with information meant to help clearly define your brand essence. It’s informative yet not overwhelming, and is laid out in an intuitive and easy to follow way. This is excellent because as a busy designer, I can quickly navigate through it to get to the page I need. The illustrations are stunning and the pieces on industry women are well informed and very interesting. The interview with Kendra Scott is a strong, uplifting-ly feminist story of success. In addition to the info presented in the book, Kalika has gone above and beyond to include links to bonus material like PDFs she’s created to round out your understanding of your brand. There’s even a more in-depth brand quiz on her site to help you figure out exactly what your brand is. It’s very cool- my archetype is the Climber 🧗🏼‍♀️ and I totally see it. I can’t wait to read more about each of the different archetypes and figure out more brands I know for each one! 10/10 on this fun experience wrapped up in a great read.
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Top reviews from the United States

  • Ava Welling
    5.0 out of 5 stars An easy to use, fun take on discovering your brand
    Reviewed in the United States on May 12, 2020
    Format: HardcoverVerified Purchase
    The media could not be loaded.
    This “little” book is PACKED with information meant to help clearly define your brand essence. It’s informative yet not overwhelming, and is laid out in an intuitive and easy to follow way. This is excellent because as a busy designer, I can quickly navigate through it to get to the page I need. The illustrations are stunning and the pieces on industry women are well informed and very interesting. The interview with Kendra Scott is a strong, uplifting-ly feminist story of success.

    In addition to the info presented in the book, Kalika has gone above and beyond to include links to bonus material like PDFs she’s created to round out your understanding of your brand. There’s even a more in-depth brand quiz on her site to help you figure out exactly what your brand is.

    It’s very cool- my archetype is the Climber 🧗🏼‍♀️ and I totally see it. I can’t wait to read more about each of the different archetypes and figure out more brands I know for each one!

    10/10 on this fun experience wrapped up in a great read.
    Customer image
    Ava Welling
    5.0 out of 5 stars
    An easy to use, fun take on discovering your brand

    Reviewed in the United States on May 12, 2020
    This “little” book is PACKED with information meant to help clearly define your brand essence. It’s informative yet not overwhelming, and is laid out in an intuitive and easy to follow way. This is excellent because as a busy designer, I can quickly navigate through it to get to the page I need. The illustrations are stunning and the pieces on industry women are well informed and very interesting. The interview with Kendra Scott is a strong, uplifting-ly feminist story of success.

    In addition to the info presented in the book, Kalika has gone above and beyond to include links to bonus material like PDFs she’s created to round out your understanding of your brand. There’s even a more in-depth brand quiz on her site to help you figure out exactly what your brand is.

    It’s very cool- my archetype is the Climber 🧗🏼‍♀️ and I totally see it. I can’t wait to read more about each of the different archetypes and figure out more brands I know for each one!

    10/10 on this fun experience wrapped up in a great read.
    Images in this review
    Customer image Customer image
    3 people found this helpful
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  • riii_ree
    5.0 out of 5 stars A very empowering, inspirational, and must-read book
    Reviewed in the United States on June 20, 2023
    Format: HardcoverVerified Purchase
    Discovering my personality archetype as a Tastemaker: Leader + Original in "Little Brand Book" was a truly eye-opening experience for me especially during the time I’m starting all over with my career. This book is a must-read for anyone contemplating starting their own brand. It not only provides valuable insights but also leaves you feeling empowered and excited about your unique potential. One of my favorite aspects of this book were the stunning illustrations that adorned its pages. They added a vibrant and artistic touch, making the reading experience all the more captivating and enjoyable. I can't wait to recommend "Little Brand Book" to my friends. It offers a wealth of knowledge, self-discovery, and creativity, all wrapped in a visually stunning package.
    Customer image
    riii_ree
    5.0 out of 5 stars
    A very empowering, inspirational, and must-read book

    Reviewed in the United States on June 20, 2023
    Discovering my personality archetype as a Tastemaker: Leader + Original in "Little Brand Book" was a truly eye-opening experience for me especially during the time I’m starting all over with my career. This book is a must-read for anyone contemplating starting their own brand. It not only provides valuable insights but also leaves you feeling empowered and excited about your unique potential. One of my favorite aspects of this book were the stunning illustrations that adorned its pages. They added a vibrant and artistic touch, making the reading experience all the more captivating and enjoyable. I can't wait to recommend "Little Brand Book" to my friends. It offers a wealth of knowledge, self-discovery, and creativity, all wrapped in a visually stunning package.
    Images in this review
    Customer image Customer image
    One person found this helpful
    Helpful
     Report
  • Mark
    5.0 out of 5 stars Empowering Branding Guide!
    Reviewed in the United States on March 2, 2023
    Format: HardcoverVerified Purchase
    The “Little Brand Book” by Kalika Yap is a powerful guide to building a brand voice and understanding one’s brand message. Though the aesthetic and illustrations help the appeal, it's the content that makes this book so valuable. I’m so glad to have learned my personal archetype, as it’s helped me channel my strengths as an entrepreneur and figure out how to interact with many different types of people. Yap also shares inspiring stories of successful female entrepreneurs of various archetypes and their brand-building journeys, making the book an engaging read. Overall, "The Little Brand Book" is a must-read for anyone looking to learn about how their personality can create a strong brand.
    Customer image
    Mark
    5.0 out of 5 stars
    Empowering Branding Guide!

    Reviewed in the United States on March 2, 2023
    The “Little Brand Book” by Kalika Yap is a powerful guide to building a brand voice and understanding one’s brand message. Though the aesthetic and illustrations help the appeal, it's the content that makes this book so valuable. I’m so glad to have learned my personal archetype, as it’s helped me channel my strengths as an entrepreneur and figure out how to interact with many different types of people. Yap also shares inspiring stories of successful female entrepreneurs of various archetypes and their brand-building journeys, making the book an engaging read. Overall, "The Little Brand Book" is a must-read for anyone looking to learn about how their personality can create a strong brand.
    Images in this review
    Customer image
    Helpful
     Report
  • Amazon Customer
    5.0 out of 5 stars A must have for brand building!
    Reviewed in the United States on March 21, 2023
    Format: HardcoverVerified Purchase
    I'm SO glad I read this book! It is a must-have for anyone looking to build a brand - whether you're a startup or an established business. Yap's writing style is engaging and very easy to follow, making even the most complex branding concepts easy to understand. I wasn't sure what to expect going into it, but this book has well exceeded my expectations. It covers everything from defining your brand's purpose and values, to crafting your brand story and developing your visual identity. I really appreciate how Yap provides practical tips and advice, as her real-world examples act as a guide. It's an excellent resource and I highly recommend!
    Helpful
     Report
  • Shannon Loughlin
    1.0 out of 5 stars Not enough included to be worth it
    Reviewed in the United States on November 11, 2020
    Format: HardcoverVerified Purchase
    Disappointed. I thought the book would be more interactive asking thoughtful questions to help you identify the essence of your brand. The book is entirely devoted to the archetypes, which you can get by taking a free quiz on their website.
    One person found this helpful
    Helpful
     Report
  • Daun
    5.0 out of 5 stars LOVE IT!!
    Reviewed in the United States on February 17, 2023
    Format: HardcoverVerified Purchase
    This book was AMAZING! It is super easy to read, fun, interactive, and I never wanted to set it down. I loved doing all of the entertaining, interactive activities. This book really helped me narrow down my goal for my company and get a better understanding of who I am. It helped me learn who I am and develop a clear role model. This book acts as a reassuring guide, giving you hope, comfort, and security. It is great quality, and is totally worth it for such an incredible piece of knowledge.
    Customer image
    Daun
    5.0 out of 5 stars
    LOVE IT!!

    Reviewed in the United States on February 17, 2023
    This book was AMAZING! It is super easy to read, fun, interactive, and I never wanted to set it down. I loved doing all of the entertaining, interactive activities. This book really helped me narrow down my goal for my company and get a better understanding of who I am. It helped me learn who I am and develop a clear role model. This book acts as a reassuring guide, giving you hope, comfort, and security. It is great quality, and is totally worth it for such an incredible piece of knowledge.
    Images in this review
    Customer image
    One person found this helpful
    Helpful
     Report
  • Shine Beauty
    2.0 out of 5 stars Ugh, this is a fail
    Reviewed in the United States on April 26, 2020
    Format: HardcoverVerified Purchase
    I wanted to love it. There’s no book in the book. You take the quiz. Determine what you are and the. Read a few sentences of attributes.
    Like a magazine horoscope

    Sadly disappointing
    5 people found this helpful
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  • M. Charles
    3.0 out of 5 stars Book arrived with dart marks on cover.
    Reviewed in the United States on November 2, 2020
    Format: HardcoverVerified Purchase
    This book is beautifully designed, and I trust the information will be so valuable, but part of the allure was the "displayability" of the product, but it came dirty, not the look I'd want for my office.
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