I am a doctor, a surgeon, so you would say why are you reading “Don’t make me think”. Good question.
Today we all live by the web, through smart phones and PCs, apps and websites, not to mention social networks that I personally have not yet discovered. The web and its usability is part of our common language, a new alphabet, grammar and syntax we have had to learn to live in our world and get along in our profession and free time. But if you met a person who was only able to speak and not read and write you would say he is an analphabet, the same is not true for a user of the web from whom no one expects she/he be able of composing or better designing a website or an app.
Presently, many domain professionals are willing to designing web content necessary for their specific necessities, but not yet able to do it by themselves and look for “primers” or “how to..” books to help them start or go pro in this activity.
“Don’t make met think” is I believe one of the basic books to learn from. Not only it is easy to read and very clear, but it is also funny, entertaining, full of useful information and at the same time systematic and complete.
Steven Krug is evidently a guru of web usability and he has reached the 3rd edition of his book that has filled the minds and hearts of thousands of computer people. It has been and is so popular I believe because it gets to the point of how to think before starting to design. In some ways it is almost a psychology text or better it uses a practical psychological approach to give simple directives to follow in order to keep on the right tract while carrying out design. It sidetracks into information on attention, the use of time, expert remarks on design and interfaces and also on how people actually think. A whole chapter is focused on ethics of web design: a web site should be a “mensche” or as we would say in Italian “un uomo d’onore”, a man of honor, and another on mobile applications with all their space related problems.
So, if you are a information technology specialist or if you are an amateur wanting to learn how to design an app or a website, this book is a good point to start from. Read it, love it and treasure its teachings.
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From the Publisher
A Pratical Guide to Simplicity
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Master User Experience and Interaction Design from the Developer’s Perspective
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Discover a Design Method that Starts with Content, Not Pixels
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Crafting Rich Experiences with Progressive Enhancement
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A Common Sense Approach to Web Usability
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| Customer Reviews |
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| Price | EUR 15.87 | EUR 28.96 | EUR 29.58 | EUR 26.03 | EUR 30.31 |
| Title | Simple and Usable Web, Mobile, and Interaction Design, Second Edition. | The Joy of UX. | Designing Connected Content. | Adaptive Web Design. | Don't Make Me Think, Revisited. |
| Core Concept | Think about design from the user’s perspective; make things feel simple to use. | For modern developers, UX expertise is indispensable. Without outstanding user experience, your software will fail. | Content created just once can be structured and connected to appear all over the place and be reused and remixed. | Understanding progressive enhancement will enable you to visualize experience as a continuum and craft interfaces that are capable of reaching more users while simultaneously costing less money to develop. | Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on Web design and usability. |
| What You Will Learn | Simplicity is a discipline that can be learned. This book shows you how–with humor, powerful examples, quotes, and case studies. | "Dave has done an excellent job of explaining what developers need to know about UX, in a complete but compact, easy-to-absorb, and implementable form.” - Steve Krug, Author of 'Don't Make Me Think'. | An end-to-end process for building a structured content framework and how to plan and design interfaces for mobile, desktop, voice, and beyond. | How to build elegant, functional websites that work anywhere, won’t break, are accessible by anyone—on any device—and are designed to work well into the future. | The principles of intuitive navigation and information design. |
| About the Author(s) | Giles Colborne helped create one of the world's first commercial websites. He is a former President of the UK Usability Professionals' Association and now sits on their Global Advisory Committee. | David S. Platt teaches Programming .NET at Harvard University Extension School and at companies all over the world. He was selected by Microsoft as one of their Software Legends. | Mike Atherton is a content strategist at Facebook and Carrie Hane is the founder of Tanzen, which provides content strategy consulting and training. | Aaron Gustrafson is group manager of the Web Standards Project (WaSP) and serves as an Invited Expert to the World Wide Web Consortium's Open Web Education Alliance (OWEA). | Steve Krug is a highly respected usability consultant who has worked quietly for years for companies like Apple, Netscape, AOL, BarnesandNoble, Excite@Home, and Circle. 'Don't Make Me Think!' is the product of more than 10 years experience as a user advocate. |
About the author
Customers say
Customers find this book informative and easy to read, with a simple approach to usability that provides practical insights. They appreciate its clarity and humor, with one customer noting how it makes bad design practices entertaining. The book serves as both a learning and reference guide, and customers value its classic UI design principles, with one review highlighting its relevance to contemporary web design.
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250 customers mention content, 234 positive, 16 negative
Great book - simple to read and highly recommended for any web developer or people in charge of web developers that want to design web based systems...Read more
Great read with lots of useful information. Very entertaining and easy to understand. No fluff. Thank you for the book, Steve!Read more
This book is a great asset to have in your personal library. Recommended for UX designers and designers in general.Read more
good book. my team read it together as a book club, and it gave us a lot of food for thought as we work on product design....Read more
148 customers mention informative, 140 positive, 8 negative
...I have to admit it, this book is both informative and entertaining. Now, I am reviewing the third edition published in 2014....Read more
...conversational tone of the author makes it an easy read but still very informative....Read more
Very insightful, well thought out, funny, engaging, and inspiring. This is a must read for anyone in the design/tech field.Read more
I needed this book for a class, it is such an easy read with great information!Read more
109 customers mention ease of use, 102 positive, 7 negative
...This book is simple, clearly written, interesting, and at times funny. He presents some high level ideas about user experience....Read more
The way this book is written makes it easy to understand and follow what the author is trying to show, I really like the way he proposes and...Read more
This is such an easy and fun read but you’re still learning a lot....Read more
...good book to read to help anyone with the design of a website and usability. It shows how people enjoy the experience.Read more
102 customers mention readability, 99 positive, 3 negative
Got this book as an intro into UX and was not disappointed. It's an easy read and the illustrations are easy to interpret and help make key points....Read more
Clear, easy to read. A common sense guide to creating websites. I will be referring back to this over and over in my career.Read more
...Steve's writing is down to earth making it a quick read. You'll be better at your job after reading this one.Read more
Easy to read and comprehend....Read more
72 customers mention practicality, 68 positive, 4 negative
Interesting and useful, the book is clear with it's message, but most of the content was so commonsensical that it didn't really contribute much....Read more
...enjoyed it as a text book for webdesign class...very usable & practical..Read more
This book has so many little flecks of gold. Very helpful and applicable to every day UX design.Read more
...I have been using it as part of designing courses and found it very useful.Read more
66 customers mention humor, 64 positive, 2 negative
Funny, short, and in clean language. As a student I was able to absorb these concepts very quickly and see that UX or UCD is so valuable!...Read more
Fun, Condensed yet detailed enough. The book not only help you with the principles but also with an attitude of approach in any digital product....Read more
Very useful, entertaining and easy to readRead more
Very insightful and fun to read. Got through this in just a single day. Very digestible - and entertaining to boot!Read more
51 customers mention clarity, 46 positive, 5 negative
...Not enough money to hire UX experts? This book's common sense, simple approach to usability can help you save time and perhaps make money....Read more
This book is full of common sense that you don't realize is common sense until you read it. It's a great read and I highly recommend it.Read more
Defintely worth at least a one time read. The concepts are very clearly defined and is not overly worded like most textbooks do.Read more
Steve Krug uses pictures, humor and concise explanations to lay the foundation for usability design....Read more
48 customers mention design, 45 positive, 3 negative
Classic UI design principles. You don't need fancy words and elaborate UX process, just follow the common sense ideals in this book.Read more
This is The Book on useability and web site designRead more
...what he preaches even in the way the book is written: a simple, no-nonsense style that does not talk down to the reader, but instead provides...Read more
...by ALL marketing execs, ALL web designers and developers, ALL graphic designers, ALL product designers and inventors, and ALL copywriters....Read more
Read this book before designing your new website.
Our website developer recommended me to read this book, and suddenly, we started talking the same language. It just made it so much easier to launch a new website. I was told so many times by our customers, that we have the best website in our field of work. I think this book should be read by anyone involved in the website development. Is is easy to read, very practical, full of suggestions and colorful illustrations. I particularly liked a comparison of website sections to street signs, and the idea that there is always "just one more thing". I have to admit it, this book is both informative and entertaining. Now, I am reviewing the third edition published in 2014. Currently, it is November 2016, so, inevitably, some information is no longer of current interest. Mr. Krug talks about a mobile version of websites, but the book was released before Google's "Mobilegeddon", therefore, not having a mobile site isn't even an option anymore. In the same chapter, he assembled a camera using a lightweight reading lamp and attached detailed instructions and photos. It just made me laugh )) Does it really need the instructions? Besides, why not use a GoPro? Having said that, I really enjoyed the book. Yes, sometimes, it might a little bit too obvious , but it doesn't diminish the fact that this a very useful reading material for all your team members working on a new website. Have fun!
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Top reviews from other countries
- Ahesanali SutharReviewed in India on April 23, 2016
Nice book about web usability and design guideline
- GiorgioReviewed in Italy on May 20, 2025
One of the best book for UX
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