Part 1 (Book Review)

Entrepreneurial you (to me) is the breakthrough book for people who want to understand the proven way to self-promote themselves. First id like to start off by saying that this book is a huge eye opener to someone who is looking for ways to get their voice heard to a specific desired audience, build a following and or customer base, while doing it in a very articulately written step by step process on how to go about doing exactly that. The book will begin by explaining the reasons why you need to be able to communicate with your customers through other sources of communication besides mainstream social media outlets and the positive impact that being able to directly market to your customers can have verse indirectly. In order for that to be achieved though you must become a trusted source and the author does an excellent job by explaining ways in which you are able to become a trusted source if not already. Getting to more of the meat of the book you start to learn and understand not only the importance but also how massively helpful being able to monetize your experiences is and that you are able to get this accomplished through a source of multiple different outlets, some that can be incorporated into others all depending on how much work you are willing to commit towards the ideas and principles that Dorie lays out through the book and through the story / examples of other people in the same field who have amassed huge amounts of success. While the book makes you very aware of the benefits that can come from a successful monetization business it also delves into the wrong ways in which you can go about monetizing. All of her talking points throughout the book are followed with other peoples experiences and advice on how to correctly go about starting up any one of the 5 different ways that you can go about monetizing your business. The insights written in this book have the prefect balance of being able to help someone just starting out trying to understand the business, all the way to an experienced podcaster looking how to expand his/her reach or get access to a higher level of interviewers. All wrapped up in a beautiful ending on how to bring all your

Part 2 (Key Takeaways)

* 1948-200 Jobs grew 1.7% faster than population / 2000-2014 Population grew 2.4% faster than jobs

* Be associated with respected outlets to connect brand solidification

* Writing is one of the most effective tools for demonstrating expertise, Engaging new audiences, and building credibility

* 30% of your social media usage should be used towards building an email list

* Blogging strategies : Consistency, Focus, Great headlines, Syndication

* Good Coaches : Ask questions, Sharing personal opinions, Knowledge & experience

* Laws of speaking : 1) At first no one is interested in having you speak 2) Then, they’re interested if you’ll speak for free 3) Eventually, They’re interested if they can get you cheap 4) Finally, they’re intent on having you and will pay any price

* Self promoting diminishes your perceived credibility

* Keys to podcasting 1) Frequency 2) Longevity

* Competition is a lot easier to manage when you realize that most people dont stay in the game for very long

Dorie’s done it again! Entrepreneurial You is a must have because it gives you both the framework and actionable advice to create a portfolio career that’s profitable, allows you to mitigate risk and provide the necessary diversity to engage in a range of passions. As always, Dorie’s writing is succinct and straightforward, you never feel like you’re being talked down to but instead like you’re receiving uplifting advice from a friend.

Here are my three big takeaways from the book and why I recommend giving this one a read:

She’s actually done the work herself. It’s important for me to get advice from books where the author not only have great ideas to share but are also able to give depth to their ideas based on their own experiences succeeding and failing with the execution of their advice. Dorie shares her journey building a business with seven distinct sources of income and it helps add a layer of reality to her suggestions and save time for us as readers navigating the same path.

2) There’s a great deal of transparency in Entrepreneurial You, which is uncommon but extremely helpful for understanding the real financials and blood, sweat and tears behind this approach to business. It’s rare for leading experts in a field to share what they’re making, what they made in the past and how it all ties together to showcase how others can follow in the same footsteps. I appreciate the level of transparency about her career’s progression as well as the important details she was able to share about the business leaders included throughout the book.

3) The number of real, relatable and recognizable examples included from various business leaders helped add a much-needed variety of experiences to the book. I’m not a fan of business books that only discuss the experience from the viewpoint of the author and thankfully, Entrepreneurial You was just the opposite. Dorie’s experience diversifying her business was the common thread throughout the book but was supported, challenged and enriched by the successes and failures of others building careers across a diverse range of disciplines.

If you’re looking to diversify your career to do work you love, increase financial stability, reduce risk and gain control of your life, then give Entrepreneurial You a read.

Professional independence is a goal many successful entrepreneurial minds strive to achieve. Dorie Clark provides an exceptional blueprint layout for individuals to follow, leading them to building a prosperous and stable life with steady income. Entrepreneurial You is a book that is not only for individuals who are already a part of the game but also for the young individuals who dream of becoming a business owner in a more modern way. Dorie explains that people don’t want to be stuck in a loop of working everyday under pressure and especially for something they don’t like to do. By following her advice, and by doing what you love, you won’t dread “working”.

The author provided a hands-on guide to consumers who want to create a career they will love. In doing so, Dorie provided three parts- Part One: Build Your Brand, Part Two: Monetize Your Expertise, and Part Three: Extend Your Reach and Impact Online. Dorie teaches that by building your brand, you are not only building up your company but also building and selling yourself. When you open a business, you want people to associate your stores name with an owner who is caring, trusting, professional, and outsourced. Working every single day of your life just to make a living is not an ideal plan for individuals who deserve to enjoy their lives while still being able to make money, even online as Dorie suggests some ways to gain extra income. The first step to this list is to gain the courage to set your prices at a profitable rate for services you excel at- whether this is by painting a picture, washing a car, or providing cosmetology services. After creating reasonable but profitable rates on services, you have to gain clients, Dorie explains that a great way to do this is by gaining followers by setting up a podcast and developing your audience by blogging. You need to create a mastermind experience, as she stated in her book.

When reading a book, it is a special experience to feel that the author wrote it to you personally. That is the experience one has with Entrepreneurial You. I have a successful career in one area but wish to move into a related one, and Dorie Clark provides a detailed road map for the journey. Every one of us is an expert in some respect, and here she provides multiple and synergistic avenues to share our talents with others.

In addition to the summaries of content posted here, I have two other major takeaways from the book. First, the book is wonderfully laid out with clear steps to follow and examples, both her own and from a cadre of other professionals. It is apparent that she has walked the walk. It is easy to find a lot of hype elsewhere about how to get rich quick through various channels. While Dorie does give you the upside potential as well, she demonstrates that it takes effort, dedication, creativity, and perseverance. She is transparent about efforts that didn’t turn out well, or that took a while to develop. The steps may be simple, but they are not quick and easy. That is what it means to be an entrepreneur: to believe in yourself and your vision and be willing to put in the effort to make it happen. If it were easy, everyone would do it; but if you are even considering this book, you are already not like everyone else.

Second, sharing our talents is really what this book is all about, whether one wishes to strike out as a free lancer or to become more entrepreneurial in a conventional job. Certainly, Dorie’s primary audience is those who endeavor to personally monetize their expertise. Yet, even others who simply want to have more impact in their present jobs need this book as well. Ultimately, all of us should strive to better serve our customers and clients, and often they come to us because of our vision, talent, and wisdom. Entrepreneurial You is about helping us each achieve a vision through sharing our gifts with others.

I enthusiastically recommend Entrepreneurial You! I am already seeing the benefits of applying its teachings. I’m sure that once you read and apply its principles, you will likewise reap its benefits.

Want to capture the upside of our world of rapidly evolving technology and work world options rather than being caught in the financially damaging undertow of those changes? Probably your most promising option is to discover exactly how to increase your profit centers that leverage your core talent and expertise. That’s what you can learn from this author who has an extremely successful first-hand experience in following this path. Imagine increasing your profits and work stability.

The side benefits are that you attract more opportunities, adventures and diverse friendships, At least that is what this journalist, speaker, college professor and former presidential campaign spokeswoman enjoys in her life.

More good news is that you don’t have to try to become an expert on each profit center. Instead you learn from and/or work with those who already are. In this book, you’ll learn the profitable way to coach, consult, podcast, blog, and Vlog. Then you can further leverage your visibility, value and profitability by offering online courses and communities. That puts you in a stronger position to create further profit centers via “pull” oriented affiliate marketing and joint ventures. One core reason that her approach works so well is that she has a strong reputation for adeptly highlighting and otherwise helping those who have supported her in growing her profit centers.

I am a long time fan of Dorie Clark’s approach to book writing as she first does considerable in-depth research and interviewing so she can offers specific, proven and actionable insights, buttressed by apt, real life examples. That makes her books actually helpful and fun to read. That’s why I’ve read them too. Entrepreneurial You is a great career steppingstone from her past books: Stand Out, and Reinventing You.

Having read Dorie's first two books (Reinventing You and Stand Out) I was looking forward to Entrepreneurial You since it directly addresses the entrepreneur and their specific concerns. I have spent my entire professional life in that space (unemployable perhaps?) and I also advise business owners. It is definitely a different world with very different issues from those in the corporate or employee space.

I was lucky enough to receive an advanced, publisher's copy, which is now heavily highlighted. Like her previous works, Dorie uses her journalist background and even more so, her "smarts" to give the reader real world insight on making the shift or jump to entrepreneur and then into multiple income steams from your expertise.

What I like most about Dorie's work is she seeks those who "did it" and continue to thrive. We get to hear their stories too. They are not one time wonders or internet "gurus" either. The information is real and in practice. Most importantly, there are no pretenses that anything is over-night, easy, or a "get rich quick" play. It is specifically emphasized that one must have their base (consulting, product, advisory work, etc.) set up and working (making money) and then you can build from there in a deliberate and systematic manner. Dorie actually takes the reader through her own journey as she moved from consultant (1 on 1 client work) to a business with multiple, complimentary income streams. She tells us what worked for her AND what did not. If nothing else, read this for its honest and actionable advice.

I have followed Dorie's work and advice for many years and marveled at how diligently she overcame obstacles as she grew her business. Nothing seemed to get in her way as she navigated through one obstacle after another. What I didn't see - what is in this book - is the ways she limited her potential reach by ignoring the opportunities beyond speaking, consulting, and coaching. It feels like she's "an overnight success," but this book includes many lessons that Dorie had to learn the hard way.

What excites me, is that I'm on the cusp of moving my business from a 1-to-1 model to a 1-to-many model. I'm just beginning to try my hand at running masterminds/group coaching, offering online programs, and being an affiliate. This book helps me see the ways I've been limiting myself and my business' potential. It offers several pathways for me to investigate new revenue streams that I had completely overlooked and to do so with the much more confidence.

Since my area of expertise is networking, I want to underscore something Dorie suggests in this book - to go through your LinkedIn connections and find warm leads for speaking engagements, consulting, or coaching. I was glad to be reminded that I already know a ton of people that I can be working with - I don't need to start from scratch or run Facebook ads to find them.

"Entrepreneurial You" is a welcome addition to my bookshelf and I'm thrilled to recommend it to other aspiring and established entrepreneurs. Thank you Dorie!

This is my first book of Dorie Clark and I thought the book was easy to read and full of concrete advice. That said, I think the content applies to only a very limited number of people. There is also no path that is outlined about how to reach from point of being a broke risk taker to a real success story other than seemingly pure luck and magic. Given how many people fail in entrepreneurial pursuits, I think the book is unrealistically optimistic. It was also interesting to see the background of so many spam marketing emails I get every day.

I give 3 stars instead of 1 because I found the content to be honest and approachable and the book was well written overall.

I think it's worth only as a quick read and maybe using it as a reference book for some specific problems you might have if you really have a consulting business. If you are thinking about becoming an entrepreneur or if you are an entrepreneur that does something other than consulting or affiliate marketing, etc., there are much better books out there.

As soon as I started reading this book, I couldn't put it down. It has helped me with my speaking and my business and given me so many ideas that I hadn't thought of.

Poco efficace se non si sono letti i precedenti, ma consigli interessanti e comunque buona spiegazione del marketing su internet

普段はKindle版を利用しますが、この頃は眩暈に悩まされるので印刷本を購入しました。

紙の寸法を確認せず購入したのですが、B5判の小さな書籍が届いたので扱い易くとても嬉しかったです。

さて、経始（けいし）より天涯の女史は執筆、講演、コンサルティングの他、ビジネススクールの教壇にも立たれる有名人です。

そして再び紙価を高めました。今回は公界（くがい）をして臨界現象に挑みます。

巡遊する著者は辞を低くしてビジネスマンに近づきます。そして労をねぎらいつつ…気がつけば大きく稼ぐコツが掌の中。

そのコツですが、残念ながら著者は理由あって無禄を嫌うのでそのような書き方はしません。

そのため私が勝手な想像で書くと、サービス業はオンラインとオフラインのコミュニケーションを駆使しますが、

稼ぐ技術の真髄は共鏡（ともかがみ）です。不意を突くようですが、ここで鏡とはお客を指します。

すなわち、尊家の論ずる物は中から取れというわけです。言うまでもなく物とはキャッシュです。

また遠界では尊家は追逐（ついちく）するものなのでビジネスマンの心計になるのです。

御意を得ました。本書のテーマはニューヨーク市のような大都会の経済に相応しいと感じます。

2点批判がありましたが、泥土（でいど）を書くと関係者を腐（くた）すので遠慮します。

各章とも簡潔にまとめられていますので、炯炯（けいけい）の守防の用のみならず、学兄も旬余に一読をお勧めします。

Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive

Changed my life! Awesome reading!

Excellent book on exploring business opportunities in this new world. The changed dynamics of marketing can be learnt here. Really great insight.