A magnificent party was set up at Piraeus 260 for Seagull. Multiple custom made containers to host shows and installations from the world of entertainment and entertainment welcomed the guests, while the rest was even more magnificent, as the main event space was transformed into a living extravaganza.

Lighting installations and countless spots for “instagram” and not only photo shoots, gave way to live and digital shows to lead us to the climax with the one and only Sakis Rouvas!

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The event took place in March 2024 and lasted 3 days with more than 250 politicians from all over the world. Amuse undertook the whole production of the main conference held in a 5 star hotel in the center of Athens, organising the participants transportation, registration, the stage set up and technical support of the whole event flow.

Additionally, amuse team coordinated several aspects of production during the extra social events held in different locations of high significance, such as the Acropolis Museum where the President of Hellenic Democracy was awarded, the Hellenic Parliament, and the Presidential Palace.

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The MSD Greece team’s gathering in Nafplio wasn’t limited to their usual annual conference agenda. Beyond reviewing their yearly achievements and setting new objectives, they enriched their schedule with activities reflecting their shared values—environmental conservation, animal protection, educational support, and aid for those needing extra assistance.

Their diverse initiatives left a significant positive footprint on the Nafplio community, showcasing an elevated level of commitment and interaction with local issues.

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The journey started at The Ellinikon Experience Park, but it didn’t stop there. The new model was the attraction for an incredible roadshow across Greece, making pit stops that provided excitement, entertainment and unforgettable activities in every region.

The glass truck that accommodated the X2 turned the heads of everyone that had the chance to meet it and more importantly provided a grand head start for the orders of the new model.

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The most summery party in Athens and Thessaloniki was held for Carroten in Toro del Mar and Sahara respectively. An entire plaza dressed in orange, dozens of actions, celebrity games and music from live radio shows composed an unprecedented brand awareness energy, reminding everyone that Carroten is synonymous with summer!

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3 days full of unique ways of experiencing the BMW way of life. Through 20 new models, 5 Panhellenic premieres and hundreds of test drives, BMW guests learned about new technologies, design, the brand’s strategy and of course, had the chance to be part of the ultimate BMW driving pleasure.

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Sarantis Group of Companies is a very important player in the Greek market, in the household and personal care sectors, producing and importing top selling brands.

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We shared this great news during a two-day experience in Komotini and Alexandroupoli, cities in Northern Greece, where cotton production is located. The starting point was the official presentation of the «Seed 2 Sew» initiative. The very next day, we set up an outdoor fashion show in the cotton field where the yarn for the fabric used in the clothing was derived. 14 models presented 45 garments inspired by Greek antiquity in their shapes, colors and patterns.

20 sustainable fashion designers mainly from Germany and Great Britain, partners and other stakeholders, attended the initiative and praised sustainable fashion.

“Farming. The biggest job on Earth.” Is BASF’s motto on sustainable agriculture. We believe that we should keep a note of that.

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The team at MSD Greece gathered in Alexandroupolis, but it wasn’t just for their annual conference. In addition to reviewing the past year’s work and setting future goals, they added something special to the agenda.

Their additional activities were rooted in their collective interests – the environment, animal welfare, education, and supporting those who require additional attention. Through a diverse range of initiatives, their actions had a noticeable impact on the town. The town of Alexandroupolis witnessed their collective efforts, signifying a step up in their activities and their engagement with the community.

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Through captivating videos, presentations and interviews, we showcased the power of Provisia, igniting curiosity and engagement. With a creative blend of technology and human connection, we brought BASF’s vision to life, empowering participants to ask questions and contribute to the conversation. Together, we proved that even in challenging times, we can make a difference. BASF: leading the way towards a better tomorrow, because our planet’s future is the biggest job on Earth.

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What a great idea, to build on the positioning as the first mobile network to offer 5G speed, by offering an experience of extreme speed! 

Three lucky COSMOTE customers, from a pool of 10 thousand, were selected through an online contest, and had the chance to get this thrill from becoming co-drivers alongside the best Greek WRC driver, Lambros Athanasoulas! Great excitement, pleasure, adrenaline: now, that is a lifetime experience! 

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Amuse team led the creative direction (concept, scripts, logos, graphics and key visuals, PPT and video, special constructions etc.), the flow and program design, the set design and the filming. We also set up a state-of-the-art control room for a TV show and took care of the technical coverage for all stages of the event.

Excellent technical planning ensured the harmonious flow and smooth running of the event throughout its duration, bringing

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Due to the constraints imposed by the pandemic and the restrictive measures for guests to be physically present, Amuse designed and implemented a unique experience that awakened the guests’ senses digitally and provided them with a special experience that reinforced BMW’s brand image.
The BMW iX3 was placed in a green box under simulated motion, giving a realistic view of the car in motion. The image was transmitted via live stream where journalists and the public watched.

A chat room was created for the media and the public to engage and ask the BMW executives questions about the car.

In total and the events attracted more than 4,000 spectators. Among those, around 50 journalists from Automotive, Business, Lifestyle & Sports Media magazines as well as well-known influencers. They all actively participated in a live chat room with Q&A sessions.

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With genuine passion, they expanded the conversation on advancing women’s participation in leadership roles and offered valuable insights to enhance their engagement in the economic and social fabric of our nation. Together, we humbly championed the cause of empowering women and inspiring positive change.

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Through a compelling video featuring brand ambassador Doukisa Nomikou, the campaign was shared on social media and digital platforms to reach a wide audience. Amuse ensured the video’s effectiveness through the utilization of cutting-edge audiovisual equipment for filming and production. L’Oréal Paris’ commitment to empowering women and creating a culture of respect and awareness was effectively communicated through the campaign. By raising public awareness and encouraging over 1 million people to adopt the 5D approach, L’Oréal Paris aims to combat harassment and promote dignity and equality for all.

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We took charge of Germanos’ entire presence, designing the impressive gaming area and creating a captivating environment with modern rest areas and 100 gaming stations. Through the 9-day event, we hosted 70 tournaments and multiple side events and activations. The challenge was to cater to the discerning gamer audience while strengthening the Germanos brand’s prominence in the gaming industry. With photography, videography, and meticulous event management, Amuse ensured a memorable and immersive gaming experience for the nine days of the event.

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“We make BMW sustainable” was the key message of this launch event, as BMW’s new models are the epitome of green innovation and technology and at the same time, they are produced and promoted in the most environmentally sustainable way.

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We orchestrated a pioneering occasion, being the first post-lockdown gathering and the inaugural conference in a “phygital” format, blending the physical and digital realms. With live streaming and seamless interpretation in two languages, the event captivated over 10,000 viewers.

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A brand purpose as powerful as “shortening the distance in a world more connected” was an inspiration for a sunny, open hearted, yet fast and dynamic, campaign video. Greek landmarks, and rough Greek terrains were the perfect scenery to highlight the attributes and character of the state-of-the-art and award-winning MAN TGX truck.

To Lead the Way is to Pave the Way.

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