{"id":31640,"date":"2018-04-21T15:47:49","date_gmt":"2018-04-21T15:47:49","guid":{"rendered":"https:\/\/ampscript.guide\/lowercase\/"},"modified":"2021-04-06T00:58:54","modified_gmt":"2021-04-06T00:58:54","slug":"lowercase","status":"publish","type":"post","link":"https:\/\/ampscript.guide\/lowercase\/","title":{"rendered":"Lowercase"},"content":{"rendered":"<h2>Lowercase<\/h2>\n<p>This function converts all uppercase letters in the specified string into lowercase letters.<\/p>\n<h3>Argument<\/h3>\n<p><code>Lowercase(1)<\/code><\/p>\n<table>\n<thead>\n<tr>\n<th style=\"text-align: center\">Ordinal<\/th>\n<th style=\"text-align: left\">Type<\/th>\n<th style=\"text-align: left\">Required<\/th>\n<th style=\"text-align: left\">Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: center\">1<\/td>\n<td style=\"text-align: left\">String<\/td>\n<td style=\"text-align: left\">True<\/td>\n<td style=\"text-align: left\">String to convert into lowercase<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Example<\/h3>\n<pre><code>%%[\n\nvar @locale, @localeLower\n\nset @locale = AttributeValue(\"locale\") \/* value from attribute or DE column in send context *\/\nset @locale = \"EN-US\" \/* or a literal value *\/\n\nset @localeLower = lowercase(@locale)\n\n]%%\nlocale: %%=v(@locale)=%%\n&lt;br&gt;localeLower: %%=v(@localeLower)=%%<\/code><\/pre>\n<h4>Output<\/h4>\n<pre><code>locale: EN-US\nlocaleLower: en-us<\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Lowercase This function converts all uppercase letters in the specified string into lowercase letters. Argument Lowercase(1) Ordinal Type Required Description 1 String True String to convert into lowercase Example %%[ var @locale, @localeLower set @locale = AttributeValue(&#8220;locale&#8221;) \/* value from attribute or DE column in send context *\/ set @locale = &#8220;EN-US&#8221; \/* or a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The AMPscript Guide - Lowercase<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ampscript.guide\/lowercase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The AMPscript Guide - Lowercase\" \/>\n<meta property=\"og:description\" content=\"Lowercase This function converts all uppercase letters in the specified string into lowercase letters. Argument Lowercase(1) Ordinal Type Required Description 1 String True String to convert into lowercase Example %%[ var @locale, @localeLower set @locale = AttributeValue(&quot;locale&quot;) \/* value from attribute or DE column in send context *\/ set @locale = &quot;EN-US&quot; \/* or a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ampscript.guide\/lowercase\/\" \/>\n<meta property=\"og:site_name\" content=\"The AMPscript Guide\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-21T15:47:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-06T00:58:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ampscript.guide\/#website\",\"url\":\"https:\/\/ampscript.guide\/\",\"name\":\"The AMPscript Guide\",\"description\":\"The Definitive Scripting Manual for Salesforce Marketing Cloud\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ampscript.guide\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/lowercase\/#webpage\",\"url\":\"https:\/\/ampscript.guide\/lowercase\/\",\"name\":\"The AMPscript Guide - Lowercase\",\"isPartOf\":{\"@id\":\"https:\/\/ampscript.guide\/#website\"},\"datePublished\":\"2018-04-21T15:47:49+00:00\",\"dateModified\":\"2021-04-06T00:58:54+00:00\",\"author\":{\"@id\":\"https:\/\/ampscript.guide\/#\/schema\/person\/5335042f77731e84f9808aecef25daec\"},\"breadcrumb\":{\"@id\":\"https:\/\/ampscript.guide\/lowercase\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ampscript.guide\/lowercase\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ampscript.guide\/lowercase\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/\",\"url\":\"https:\/\/ampscript.guide\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/lowercase\/\",\"url\":\"https:\/\/ampscript.guide\/lowercase\/\",\"name\":\"Lowercase\"}}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/ampscript.guide\/#\/schema\/person\/5335042f77731e84f9808aecef25daec\",\"name\":\"dev\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts\/31640"}],"collection":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/comments?post=31640"}],"version-history":[{"count":0,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts\/31640\/revisions"}],"wp:attachment":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/media?parent=31640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/categories?post=31640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/tags?post=31640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}