{"id":31400,"date":"2018-04-21T15:47:46","date_gmt":"2018-04-21T15:47:46","guid":{"rendered":"https:\/\/ampscript.guide\/beginimpressionregion\/"},"modified":"2021-04-06T01:18:22","modified_gmt":"2021-04-06T01:18:22","slug":"beginimpressionregion","status":"publish","type":"post","link":"https:\/\/ampscript.guide\/beginimpressionregion\/","title":{"rendered":"BeginImpressionRegion"},"content":{"rendered":"

BeginImpressionRegion<\/h2>\n

This function marks the beginning of a region to be tracked within the impression tracking infrastructure. It has no output.<\/p>\n

Argument<\/h3>\n

BeginImpressionRegion(1)<\/code><\/p>\n\n\n\n\n\n
Ordinal<\/th>\nType<\/th>\nRequired<\/th>\nDescription<\/th>\n<\/tr>\n<\/thead>\n
1<\/td>\nString<\/td>\nTrue<\/td>\nName of the Impression Region to track<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n

NOTE: By default, the Impression Region name cannot be an AMPscript variable.<\/p>\n

NOTE: Impression Regions are implicitly closed at the end of the email. They can be (and typically are) closed explicitly with the EndImpressionRegion<\/a> function.<\/p>\n<\/blockquote>\n

Example 1<\/h3>\n
%%=BeginImpressionRegion(\"PrimaryNavigation\")=%%\n\n<a href=\"https:\/\/limedash.com\/shop\" alias=\"Shop\">Shop<\/a> |\n<a href=\"https:\/\/limedash.com\/contact\" alias=\"Contact\">Contact<\/a>\n\n%%=EndImpressionRegion(0)=%%<\/code><\/pre>\n
Example 2<\/h3>\n
While it is not explicitly supported, dynamically named Impression Regions can be created by forcing AMPscript to be evaluated using the TreatAsContent<\/a> function.<\/p>\n
%%=TreatAsContent(concat(\"%\", \"%=BeginImpressionRegion('\", \"PrimaryNavigation_\", _messagecontext, \"')=%\", \"%\"))=%%\n\n<a href=\"https:\/\/limedash.com\/shop\" alias=\"Shop\">Shop<\/a> |\n<a href=\"https:\/\/limedash.com\/contact\" alias=\"Contact\">Contact<\/a>\n\n%%=EndImpressionRegion(0)=%%<\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"
BeginImpressionRegion This function marks the beginning of a region to be tracked within the impression tracking infrastructure. It has no output. Argument BeginImpressionRegion(1) Ordinal Type Required Description 1 String True Name of the Impression Region to track NOTE: By default, the Impression Region name cannot be an AMPscript variable. NOTE: Impression Regions are implicitly closed […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nThe AMPscript Guide - BeginImpressionRegion<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ampscript.guide\/beginimpressionregion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The AMPscript Guide - BeginImpressionRegion\" \/>\n<meta property=\"og:description\" content=\"BeginImpressionRegion This function marks the beginning of a region to be tracked within the impression tracking infrastructure. It has no output. Argument BeginImpressionRegion(1) Ordinal Type Required Description 1 String True Name of the Impression Region to track NOTE: By default, the Impression Region name cannot be an AMPscript variable. NOTE: Impression Regions are implicitly closed […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ampscript.guide\/beginimpressionregion\/\" \/>\n<meta property=\"og:site_name\" content=\"The AMPscript Guide\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-21T15:47:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-06T01:18:22+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ampscript.guide\/#website\",\"url\":\"https:\/\/ampscript.guide\/\",\"name\":\"The AMPscript Guide\",\"description\":\"The Definitive Scripting Manual for Salesforce Marketing Cloud\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ampscript.guide\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/beginimpressionregion\/#webpage\",\"url\":\"https:\/\/ampscript.guide\/beginimpressionregion\/\",\"name\":\"The AMPscript Guide - BeginImpressionRegion\",\"isPartOf\":{\"@id\":\"https:\/\/ampscript.guide\/#website\"},\"datePublished\":\"2018-04-21T15:47:46+00:00\",\"dateModified\":\"2021-04-06T01:18:22+00:00\",\"author\":{\"@id\":\"https:\/\/ampscript.guide\/#\/schema\/person\/5335042f77731e84f9808aecef25daec\"},\"breadcrumb\":{\"@id\":\"https:\/\/ampscript.guide\/beginimpressionregion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ampscript.guide\/beginimpressionregion\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ampscript.guide\/beginimpressionregion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/\",\"url\":\"https:\/\/ampscript.guide\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/beginimpressionregion\/\",\"url\":\"https:\/\/ampscript.guide\/beginimpressionregion\/\",\"name\":\"BeginImpressionRegion\"}}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/ampscript.guide\/#\/schema\/person\/5335042f77731e84f9808aecef25daec\",\"name\":\"dev\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts\/31400"}],"collection":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/comments?post=31400"}],"version-history":[{"count":0,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts\/31400\/revisions"}],"wp:attachment":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/media?parent=31400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/categories?post=31400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/tags?post=31400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}