{"id":31394,"date":"2018-04-21T15:47:46","date_gmt":"2018-04-21T15:47:46","guid":{"rendered":"https:\/\/ampscript.guide\/content-functions\/"},"modified":"2021-04-06T01:18:22","modified_gmt":"2021-04-06T01:18:22","slug":"content-functions","status":"publish","type":"post","link":"https:\/\/ampscript.guide\/content-functions\/","title":{"rendered":"Content Functions"},"content":{"rendered":"<h2>Overview<\/h2>\n<p>The Content AMPscript functions provide a means to interact, reference and output content in a Marketing Cloud account.  These elements include Content Areas, Content Builder content blocks, objects in your Portfolio, files from internal or external file locations, and message context data.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overview The Content AMPscript functions provide a means to interact, reference and output content in a Marketing Cloud account. These elements include Content Areas, Content Builder content blocks, objects in your Portfolio, files from internal or external file locations, and message context data.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The AMPscript Guide - Content Functions<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ampscript.guide\/content-functions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The AMPscript Guide - Content Functions\" \/>\n<meta property=\"og:description\" content=\"Overview The Content AMPscript functions provide a means to interact, reference and output content in a Marketing Cloud account. These elements include Content Areas, Content Builder content blocks, objects in your Portfolio, files from internal or external file locations, and message context data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ampscript.guide\/content-functions\/\" \/>\n<meta property=\"og:site_name\" content=\"The AMPscript Guide\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-21T15:47:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-06T01:18:22+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ampscript.guide\/#website\",\"url\":\"https:\/\/ampscript.guide\/\",\"name\":\"The AMPscript Guide\",\"description\":\"The Definitive Scripting Manual for Salesforce Marketing Cloud\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ampscript.guide\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/content-functions\/#webpage\",\"url\":\"https:\/\/ampscript.guide\/content-functions\/\",\"name\":\"The AMPscript Guide - Content Functions\",\"isPartOf\":{\"@id\":\"https:\/\/ampscript.guide\/#website\"},\"datePublished\":\"2018-04-21T15:47:46+00:00\",\"dateModified\":\"2021-04-06T01:18:22+00:00\",\"author\":{\"@id\":\"https:\/\/ampscript.guide\/#\/schema\/person\/5335042f77731e84f9808aecef25daec\"},\"breadcrumb\":{\"@id\":\"https:\/\/ampscript.guide\/content-functions\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ampscript.guide\/content-functions\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ampscript.guide\/content-functions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/\",\"url\":\"https:\/\/ampscript.guide\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/content-functions\/\",\"url\":\"https:\/\/ampscript.guide\/content-functions\/\",\"name\":\"Content Functions\"}}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/ampscript.guide\/#\/schema\/person\/5335042f77731e84f9808aecef25daec\",\"name\":\"dev\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts\/31394"}],"collection":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/comments?post=31394"}],"version-history":[{"count":0,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts\/31394\/revisions"}],"wp:attachment":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/media?parent=31394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/categories?post=31394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/tags?post=31394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}