{"id":31344,"date":"2018-04-21T15:47:45","date_gmt":"2018-04-21T15:47:45","guid":{"rendered":"https:\/\/ampscript.guide\/attribute-strings\/"},"modified":"2021-04-06T01:18:19","modified_gmt":"2021-04-06T01:18:19","slug":"attribute-strings","status":"publish","type":"post","link":"https:\/\/ampscript.guide\/attribute-strings\/","title":{"rendered":"Attribute Strings"},"content":{"rendered":"<h2>Attribute Strings<\/h2>\n<p>Attribute data strings are used to personalize content based on the context of the Contact or Subscriber to which they are sent. These values are derived from a field or attribute related to the Contact or Subscriber. These can include the following data sources:<\/p>\n<ul>\n<li>Email Subscriber Profile Attributes<\/li>\n<li>Sendable Data Extension Fields<\/li>\n<li>Journey Builder Entry Source Attributes<\/li>\n<li>MobileConnect Data Strings<\/li>\n<li>MobileConnect Contact Data Strings<\/li>\n<li>MobilePush Attributes<\/li>\n<li>Journey Builder Entry Source<\/li>\n<\/ul>\n<p>For example, if you have a Profile Attribute named <code>Member ID<\/code>, then you can reference it as an <em>attribute<\/em> personalization string in a AMPscript block as <code>[Member ID]<\/code> or inline like <code>%%Member ID%%<\/code>.<\/p>\n<p>The same is true if you are sending to a Data Extension with a field named <code>Member ID<\/code>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attribute Strings Attribute data strings are used to personalize content based on the context of the Contact or Subscriber to which they are sent. These values are derived from a field or attribute related to the Contact or Subscriber. These can include the following data sources: Email Subscriber Profile Attributes Sendable Data Extension Fields Journey [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The AMPscript Guide - Attribute Strings<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ampscript.guide\/attribute-strings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The AMPscript Guide - Attribute Strings\" \/>\n<meta property=\"og:description\" content=\"Attribute Strings Attribute data strings are used to personalize content based on the context of the Contact or Subscriber to which they are sent. These values are derived from a field or attribute related to the Contact or Subscriber. These can include the following data sources: Email Subscriber Profile Attributes Sendable Data Extension Fields Journey [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ampscript.guide\/attribute-strings\/\" \/>\n<meta property=\"og:site_name\" content=\"The AMPscript Guide\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-21T15:47:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-06T01:18:19+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ampscript.guide\/#website\",\"url\":\"https:\/\/ampscript.guide\/\",\"name\":\"The AMPscript Guide\",\"description\":\"The Definitive Scripting Manual for Salesforce Marketing Cloud\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ampscript.guide\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/attribute-strings\/#webpage\",\"url\":\"https:\/\/ampscript.guide\/attribute-strings\/\",\"name\":\"The AMPscript Guide - Attribute Strings\",\"isPartOf\":{\"@id\":\"https:\/\/ampscript.guide\/#website\"},\"datePublished\":\"2018-04-21T15:47:45+00:00\",\"dateModified\":\"2021-04-06T01:18:19+00:00\",\"author\":{\"@id\":\"https:\/\/ampscript.guide\/#\/schema\/person\/5335042f77731e84f9808aecef25daec\"},\"breadcrumb\":{\"@id\":\"https:\/\/ampscript.guide\/attribute-strings\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ampscript.guide\/attribute-strings\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ampscript.guide\/attribute-strings\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/\",\"url\":\"https:\/\/ampscript.guide\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/attribute-strings\/\",\"url\":\"https:\/\/ampscript.guide\/attribute-strings\/\",\"name\":\"Attribute Strings\"}}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/ampscript.guide\/#\/schema\/person\/5335042f77731e84f9808aecef25daec\",\"name\":\"dev\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts\/31344"}],"collection":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/comments?post=31344"}],"version-history":[{"count":0,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts\/31344\/revisions"}],"wp:attachment":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/media?parent=31344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/categories?post=31344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/tags?post=31344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}