{"id":31320,"date":"2018-04-21T15:47:45","date_gmt":"2018-04-21T15:47:45","guid":{"rendered":"https:\/\/ampscript.guide\/attributes\/"},"modified":"2021-04-06T01:18:16","modified_gmt":"2021-04-06T01:18:16","slug":"attributes","status":"publish","type":"post","link":"https:\/\/ampscript.guide\/attributes\/","title":{"rendered":"Attributes"},"content":{"rendered":"<h2>Attributes<\/h2>\n<p><a href=\"\/attribute-strings\">Attribute Strings<\/a> and other <a href=\"\/personalization-strings\">Personalization Strings<\/a> can also be used with AMPscript. However, in this case, the double percentage delimiters (<code>%%<\/code>) should not be included.<\/p>\n<p>If the Attribute includes a space character or hyphen, the string must be contained in brackets when used in an AMPscript function.<\/p>\n<p>In the example below, a Sendable Data Extension includes the fields &#8216;MemberID&#8217;, &#8216;First Name&#8217; and &#8216;Order-Amount&#8217;:<\/p>\n<div class=\"rcp_restricted rcp_paid_only\"><div>\n\n\n\t\n\t<form id=\"rcp_login_form\"  class=\"rcp_form\" method=\"POST\" action=\"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts\/31320\/\">\n\n\t\t\n\t\t<fieldset class=\"rcp_login_data\">\n\t\t\t<p>\n\t\t\t\t<label for=\"rcp_user_login\">Username or Email<\/label>\n\t\t\t\t<input name=\"rcp_user_login\" id=\"rcp_user_login\" class=\"required\" type=\"text\"\/>\n\t\t\t<\/p>\n\t\t\t<p>\n\t\t\t\t<label for=\"rcp_user_pass\">Password<\/label>\n\t\t\t\t<input name=\"rcp_user_pass\" id=\"rcp_user_pass\" class=\"required\" type=\"password\"\/>\n\t\t\t<\/p>\n\t\t\t\t\t\t<p>\n\t\t\t\t<input type=\"checkbox\" name=\"rcp_user_remember\" id=\"rcp_user_remember\" value=\"1\"\/>\n\t\t\t\t<label for=\"rcp_user_remember\">Remember me<\/label>\n\t\t\t<\/p>\n\t\t\t<p class=\"rcp_lost_password\"><a href=\"\/wp-json\/wp\/v2\/posts\/31320?rcp_action=lostpassword\">Lost your password?<\/a><\/p>\n\t\t\t<p>\n\t\t\t\t<input type=\"hidden\" name=\"rcp_action\" value=\"login\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"rcp_redirect\" value=\"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts\/31320\/\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"rcp_login_nonce\" value=\"339584e63b\"\/>\n\t\t\t\t<input id=\"rcp_login_submit\" class=\"rcp-button\" type=\"submit\" value=\"Login\"\/>\n\t\t\t<\/p>\n\t\t\t\t\t<\/fieldset>\n\n\t\t\n\t<\/form>\n<br \/>\nNot a subscriber? <a href=\"\/subscriptions\/subscribe\/\">Subscribe now<\/a>.\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Attributes Attribute Strings and other Personalization Strings can also be used with AMPscript. However, in this case, the double percentage delimiters (%%) should not be included. If the Attribute includes a space character or hyphen, the string must be contained in brackets when used in an AMPscript function. In the example below, a Sendable Data [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The AMPscript Guide - Attributes<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ampscript.guide\/attributes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The AMPscript Guide - Attributes\" \/>\n<meta property=\"og:description\" content=\"Attributes Attribute Strings and other Personalization Strings can also be used with AMPscript. However, in this case, the double percentage delimiters (%%) should not be included. If the Attribute includes a space character or hyphen, the string must be contained in brackets when used in an AMPscript function. In the example below, a Sendable Data [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ampscript.guide\/attributes\/\" \/>\n<meta property=\"og:site_name\" content=\"The AMPscript Guide\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-21T15:47:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-06T01:18:16+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ampscript.guide\/#website\",\"url\":\"https:\/\/ampscript.guide\/\",\"name\":\"The AMPscript Guide\",\"description\":\"The Definitive Scripting Manual for Salesforce Marketing Cloud\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ampscript.guide\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/attributes\/#webpage\",\"url\":\"https:\/\/ampscript.guide\/attributes\/\",\"name\":\"The AMPscript Guide - Attributes\",\"isPartOf\":{\"@id\":\"https:\/\/ampscript.guide\/#website\"},\"datePublished\":\"2018-04-21T15:47:45+00:00\",\"dateModified\":\"2021-04-06T01:18:16+00:00\",\"author\":{\"@id\":\"https:\/\/ampscript.guide\/#\/schema\/person\/5335042f77731e84f9808aecef25daec\"},\"breadcrumb\":{\"@id\":\"https:\/\/ampscript.guide\/attributes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ampscript.guide\/attributes\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ampscript.guide\/attributes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/\",\"url\":\"https:\/\/ampscript.guide\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/attributes\/\",\"url\":\"https:\/\/ampscript.guide\/attributes\/\",\"name\":\"Attributes\"}}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/ampscript.guide\/#\/schema\/person\/5335042f77731e84f9808aecef25daec\",\"name\":\"dev\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts\/31320"}],"collection":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/comments?post=31320"}],"version-history":[{"count":0,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts\/31320\/revisions"}],"wp:attachment":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/media?parent=31320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/categories?post=31320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/tags?post=31320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}