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What AI Won't Do For Your Business

kip@alternetics.com (Kip Smith) — Thu, 15 Jan 2026 15:36:06 GMT

Everywhere you turn in the business world right now, the conversation is about what AI can do and how it’s supposedly going to replace entire departments. But when I listen to all the big promises being made about AI, I’m struck by how little most people really understand about how it works. So let’s pause for a moment and talk about what AI is not going to do.

9 HubSpot Problems Small Teams Face (and How to Fix Them)

kip@alternetics.com (Kip Smith) — Tue, 13 Jan 2026 18:30:42 GMT

If HubSpot feels like more work than it saves, you're not alone.

"Lead" - The Most Confusing Word in the Sales Vocabulary

kip@alternetics.com (Kip Smith) — Wed, 07 Jan 2026 16:59:14 GMT

If there’s one word in the sales and marketing vocabulary that creates the most frustration and confusion, it’s “lead.” Why? Because the definition changes depending on who you ask.

Hiring a Hubspot Administrator?

kip@alternetics.com (Kip Smith) — Tue, 06 Jan 2026 16:18:32 GMT

Thinking about hiring a full‑time HubSpot administrator? Proceed carefully—simply posting for a “HubSpot Administrator” may not get you what you actually need.

You REALLY Need Professional Help...

kip@alternetics.com (Kip Smith) — Wed, 05 Nov 2025 16:20:04 GMT

You’ve made your decision—HubSpot is your platform for driving your future business growth. That’s a smart, strategic choice. Now comes the critical phase: turning that investment into measurable returns.

Why Set and Forget is No Longer an Acceptable Website Strategy

kip@alternetics.com (Kip Smith) — Tue, 04 Nov 2025 22:14:09 GMT

Not Sure it Matters?

When was the last time you made a purchase without starting your search online? For me—and many others—the internet is always the first stop. Whether I’m shopping for a new car or deciding where to eat in an unfamiliar town, it all begins with a search on the web.

Will AI Replace Your Salespeople?

kip@alternetics.com (Kip Smith) — Tue, 04 Nov 2025 22:07:09 GMT

Is AI Replacing Salespeople?

Headlines are everywhere about companies turning to AI agents to fill—or even replace—their middle management roles. With decades spent making sales and marketing more effective, I was compelled to pose a simple question to an AI agent: what impact will AI have on sales professionals? The response echoed what I already see taking shape in the market. Take a look and see how your perspective aligns.